As it concerns Wordpress forces most start-ups to not consider anything from a marketing standpoint other than crappy, paid search advertising and making a few comments on a Facebook profile.
If you don't remember anything else written here, take this to heart: your advertising $$$ are much better spent learning WordpressSEO rather than running paid search campaigns with Google Adwords. We will not recount the very real statics of more than 89.3% of paid search campaigns failing to earn...