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I have a wide range of tips to share with fellow Warriors - from teaching you how to write better (or smarter) to helping you learn how to wield the power of free traffic tactics. I'm big on ethics and I'm not shy about pointing out scumbags on my own blog (since it's against the TOS here).

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Google Knol: Ease of Use an Attraction Factor

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Posted 24th September 2008 at 06:26 AM by TiffanyLambert

When Google Knol first landed on the scene of web 2.0, marketers were salivating about the SERP possibilities. We’re all still waiting to see what kind of results it will bring. I believe Google is trying to ensure that they don’t appear to be practicing nepotism by giving their members higher rankings than other more established sites.

However, as time goes on, we all know Knols will probably outperform other web 2.0 domains – including Squidoo and Hub Pages – and even Wikipedia! The great thing about this is that you don’t have to worry about a keyword being taken because the URL, ugly as it is, is tacked onto your username – so everyone can target “internet marketing” if they want.

Google Knol is extremely easy to use – especially if you use the import feature, where it pulls a Word document into the Knol for you. Hyperlinking is easy – just click the link icon, type in your URL, and it’s done – no code to know for newbies.

Images are easy. Click the “add an image” button and choose it off of your hard drive. Formatting is a breeze – point, click and you’ve bolded, underlined, or changed font size or color.

The Knols have a very clean layout and look amazing when paired with images that are relevant to the niche. Take a look at this Knol that Lewis Smile and I built through our BuildMyKnol.com account:

10 SEO Tips for Internet Marketing Newbies - a knol by Tiffany Lewis

As usual for how we do it with our BuildMy labels, I wrote the content and Lewis did the rest. But I’ve built my own, too – and I, a bona fide tech dummy, can do it – anyone can!

If you haven’t built a Knol yet, give it a try. It’s easy and looks mahvelous, dahling!

Tiff
Posted in Google Knol
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Comments

  1. New Comment
    greff's Avatar
    This Knol thingy, is it most like Squidoo or does it serve as a blog too?

    I am sure I represent the common man here. What the heck is a Knol in just a few words, please?
    permalink
    Posted 24th September 2008 at 06:47 AM by greff greff is offline
  2. New Comment
    TiffanyLambert's Avatar
    Hi Greff!

    A Knol is a web 2.0 page - kind of like Squidoo or Hub Pages but no modules or capsule. It's just one page of content - kind of like an article directory only there's no reviewer sitting there to reject you It's not a blog where you update daily, but you CAN set the collaboration level on it so others can contribute like Wikipedia if you want to.
    Tiff
    permalink
    Posted 24th September 2008 at 09:48 AM by TiffanyLambert TiffanyLambert is offline
 


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