One of the most effective strategies of many SEO’s is the use of some SEO tools like Open Site Explorer (OSE) to discover their competitors links. Making a competitive link research will help you see what content from your competitors’ website has carried out well and the tactics they are possibly using to market their website/content and the reasons why they are gaining tons of web traffic.

There are many link research tools available online for free that will enable you to discover...

Like using forums, joining mailings lists can be an extremely great source of traffic to your website.

Now this type of mailing list is not referring to using a mailing list that your prospective or actual customers join on your website, and that you then mail out to on a regular basis (including the use of auto-responders) as this has been covered in detail in the mailing list and auto-responder chapters.

Rather this is where you join someone else’s mailing list...

The leader in Google’s war against spam, Matt Cutts, just got another job as Google’s international diplomat. Recently, Cutts was in South Korea doing a presentation on Monday night in front of about 80 people. The event was attended by webmasters, journalists, lawyers, and South Korean government officials. Cutts, was able to persuade the govt. officials to give the Googlebot the permission to index and crawl their government websites for Google optimization.

This event took...

But what exactly is an Aged Domain?

Well, an aged domain name is simply a domain that someone originally registered,and for whatever reason decided not to renew it when it’s registration period expired.

As you know, when someone owns a domain, they need to pay a registration fee each year to maintain ownership of the domain.

Provided you buy the domain before it has been canceled (generally after no one has purchased the domain during the period of...

Even though it’s essential to pay attention to ROI when creating a search marketing approach, there are many other issues we should put into consideration for long term success of a business. Normally in an SEO campaign, the first and most critical step is keyword research. This is where your SEO efforts begin. But before conducting keyword research, it’s important to recognize your consumers and their decision making process. Being able to understand the consumer decision process will build...