Unilever and Nielsen announce an agreement for the use of Nielsen Online Campaign Ratings reach, frequency and gross rating point (GRP) measurement for all Unilever brand Internet ad campaigns in the United States.

Now, one of the biggest companies in the world has decided to make use of web marketing strategies in order to drive sales. Unilever is the first major advertiser to sign on with Online Campaign Ratings for comprehensive measurement for all 2012 digital campaigns across...