"Vassago, in demonology, is a mighty Prince of Hell (see Hierarchy of demons), ruling over twenty-six legions of demons. He can be persuaded to tell the magician of events past and future, can discover hidden and lost things, and has a "good" nature." (Wikipedia)

Personally I don't pretend to be able to see the future (though I'd like to think people find I have a good nature)

However think about this.

Suppose you walk to a cliff's edge....

Everything moves in cycles.

We know this from what scientists tell us about the movement of the stars, and the movements in our bodies, even the weather patterns. Social scientists tell us they can now see and even predict these patterns in social behaviour.

So it is with marketing and sales.

With a recession in the UK, people are spending their money elsewhere. Did you know that in a slump spending on fruit machines goes up? And don't forget all those people...

I was reading Paulo Coelho's blog the other day when somebody asked him
"Best piece of advice you have ever been given?".

Paulo's reply was simple:
"Don’t follow advices. Try it yourself."

I myself made this reply:
"So the best piece of advice you’ve ever given is not to follow advice but to try it for yourself. Genius! I’m certainly going to follow that advice! "

Alex pointed out that the best advice...

I posted Lewis Carroll's famous poem to my blog the other day. Some people asked me why.

(I won't reprint it here but if you want to read it, follow this link:
http://vassago-vassago.blogspot.com/2009/02/jabberwocky.html )

Alice's journey through the looking glass is about a white pawn who makes her way across the board one square at a time and eventually becomes a Queen, the most powerful piece in the game.

In Martial Art, a warrior goes on a pilgramage,...

Vassago has been a member of both of these ryu, so has been both a Black Dragon and a White Tiger. Both are associations for "Warriors" of a different kind.

We'll be writing more about this in future issues. But the point is, you don't always have to follow one Master.

So it is with the stories and blogs and methods of the great marketers. I've already written about my admiration for John Rees, Corey Rudl and Stone Evans.

Warriors is the place where...