18th Post
Posted 4th March 2009 at 03:37 PM by Zale
Some of my learnings:
1) Google Adwords takes several days before it kicks off.
2) When you have an end date for a program - it peters down the last Day.
Bottom line - When setting your budget - you won't hit your daily spend for three days, the day before your end date won't be effective. So - you can add a couple of extra days in your budget.
If you want to test a full week - see how different days do it - run the test for 10 Days - 7 days of real test, 2 days for google to ramp up, and one day for Google to ramp down.
AdWords editor won't show an ended campaign - so you need to set it to Pause - then its shows up.
If keywords don't show - I am adding .20 to the keyword. If they show up over position 9 I add .10.
If they show up in position 0-3 - drop them by .10.
This approach seems to be getting my keywords in the 4-8 range.
Another problem I found - watch for keywords that take up a lot of your budget. And variations which of those keywords. I found two "words" that were in a huge number of my Clicks.
Since I didn't make any sales - I don't know if those words were good.
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Update on my newest program. This one has seven ads. I saw what worked on the last ads, did some research John Caples "How To Make Your Advertising Make Money" has a list of over 100 headlines that have made money over the years. While I couldn't use any directly, he discusses what works about them and how to modify them. Using this and what worked on my previous campaign I have modified up my ads.
I adjusted my start prices based on what the average CPC click I had in the last campaign. So they started a little lower.
Again each day, I am adjusting the prices based on the average position. I want the most ads shown for the least amount of dollars.
Once I have data based on sales - I will adjust more.
Some interesting things - this campaign is getting more non-real clicks - like thousands. This program is running with a clickbank advertiser - and clickbank is registering click counts almost the same as "All Clicks" from T202 rather than some number close to Google's count.
Far different results than I had with CJ.
Zale
http://www.LinkedIn.com/in/ZaleTabakman <- An invite to me adds 2,521, 187 really nice people to your network.
http://66DayJobClub.ZaleTabakman.ca <- My way of helping 10,000 people find a job. No Membership fees.
1) Google Adwords takes several days before it kicks off.
2) When you have an end date for a program - it peters down the last Day.
Bottom line - When setting your budget - you won't hit your daily spend for three days, the day before your end date won't be effective. So - you can add a couple of extra days in your budget.
If you want to test a full week - see how different days do it - run the test for 10 Days - 7 days of real test, 2 days for google to ramp up, and one day for Google to ramp down.
AdWords editor won't show an ended campaign - so you need to set it to Pause - then its shows up.
If keywords don't show - I am adding .20 to the keyword. If they show up over position 9 I add .10.
If they show up in position 0-3 - drop them by .10.
This approach seems to be getting my keywords in the 4-8 range.
Another problem I found - watch for keywords that take up a lot of your budget. And variations which of those keywords. I found two "words" that were in a huge number of my Clicks.
Since I didn't make any sales - I don't know if those words were good.
---
Update on my newest program. This one has seven ads. I saw what worked on the last ads, did some research John Caples "How To Make Your Advertising Make Money" has a list of over 100 headlines that have made money over the years. While I couldn't use any directly, he discusses what works about them and how to modify them. Using this and what worked on my previous campaign I have modified up my ads.
I adjusted my start prices based on what the average CPC click I had in the last campaign. So they started a little lower.
Again each day, I am adjusting the prices based on the average position. I want the most ads shown for the least amount of dollars.
Once I have data based on sales - I will adjust more.
Some interesting things - this campaign is getting more non-real clicks - like thousands. This program is running with a clickbank advertiser - and clickbank is registering click counts almost the same as "All Clicks" from T202 rather than some number close to Google's count.
Far different results than I had with CJ.
Zale
http://www.LinkedIn.com/in/ZaleTabakman <- An invite to me adds 2,521, 187 really nice people to your network.
http://66DayJobClub.ZaleTabakman.ca <- My way of helping 10,000 people find a job. No Membership fees.
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