19th Post
Posted 4th March 2009 at 03:38 PM by Zale
A quick recap:
I have restarted my campaign with a changed product.
Expanded set of keywords.
Improved my ads.
Adjusted my keyword spend based on the previous campaign.
Goal: Keywords to display in positions 4-8 at the least possible cost.
Each day I do the following:
I use the average from the beginning of the
Keywords with Position > 8 - increase max cpc by .10
Keywords with Position 0-3 - decrease max cpc by .10
Keywords 4-8 - don't touch
Goal: Have as many keywords display to find which ones generate a sale.
There is a keyword that's part of multiple phrases that uses up a lot of budget. I have selectively reduced those keywords by .10.
One more interesting point.
When switching products I also switched from CJ to Clickbank. Doing the switch has taught me something else.
The CJ reported clicks were reporting significantly different than T202 and Adwords.
Clickbank reports on every SID and tells you the number of Clicks or "Hops" each SID generates.
The total ClickBank Hops matches within 10% of the "ALL clicks" reported by t202.
The unique Clickbank hops is off from the T202 "REAL clicks". They seem to be converging - but we will see.
The REAL Clicks and the Adwords Clicks seem to be matching very closely (off by a few).
All this is interesting - but I am still not making any sales.
Update on speaking with the affiliate managers from CJ. I contacted CJ and told them about the non-response. I received an e-mail today requesting a copy of my e-mails with the affiliate managers. I have sent that off.
This was all done through the CJ Contact us system.
I have restarted my campaign with a changed product.
Expanded set of keywords.
Improved my ads.
Adjusted my keyword spend based on the previous campaign.
Goal: Keywords to display in positions 4-8 at the least possible cost.
Each day I do the following:
I use the average from the beginning of the
Keywords with Position > 8 - increase max cpc by .10
Keywords with Position 0-3 - decrease max cpc by .10
Keywords 4-8 - don't touch
Goal: Have as many keywords display to find which ones generate a sale.
There is a keyword that's part of multiple phrases that uses up a lot of budget. I have selectively reduced those keywords by .10.
One more interesting point.
When switching products I also switched from CJ to Clickbank. Doing the switch has taught me something else.
The CJ reported clicks were reporting significantly different than T202 and Adwords.
Clickbank reports on every SID and tells you the number of Clicks or "Hops" each SID generates.
The total ClickBank Hops matches within 10% of the "ALL clicks" reported by t202.
The unique Clickbank hops is off from the T202 "REAL clicks". They seem to be converging - but we will see.
The REAL Clicks and the Adwords Clicks seem to be matching very closely (off by a few).
All this is interesting - but I am still not making any sales.
Update on speaking with the affiliate managers from CJ. I contacted CJ and told them about the non-response. I received an e-mail today requesting a copy of my e-mails with the affiliate managers. I have sent that off.
This was all done through the CJ Contact us system.
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