33rd Post

I have started pruning my ads.

I deleted 3 ads that were not generating any significant clicks from all my keywords.

Now using all time as my control. I have deleted all ads that with a CTR < 0.5% and which have over 100 clicks.
Reasoning:
I have WAY too many ads - its effecting my numbers and my QS score.
I needed a algorithmic way of selecting ads for pruning.
I want to focus on ads that will generate clicks and profits only.
If they are not generating any clicks after 100 impressions then they can't generate enough profit at .10 a click.

My average CTR for the entire campaign (averaging each Day not the entire campaign) is .97 with .47 my lowest day so .5 seemed a good minimum CTR.

.5% is pretty much the standard in Direct Mail response to an unfiltered list.
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Other actions...
I continue to change the headline and text of ads with the lowest QS score.

I am seeing a general increase in my QS score and my average position is going up. Strangely so is my average CPC, while my average CTR is dropping.

Zale