One more piece of information - I have had virtually no impressions on search.

I also got tens of thousands of impressions on the content network. On the content network some of my CTR was over 20%.

OUCH!!!!

First big lesson on content network.

I had 36 clicks from one site business.com - it blew my daily budget. It was all from the content network.

How does one protect against this?

This was from my direct test campaign.

FYI - I have turned off the content network and doubled by daily amount to 20.00/day and have added a schedule to my ads.

I know who my target audience is - and I am pretty certain of...

Hi guys,

I really don't need a lot of information about the examples.

Just simple stuff - 50$ 300 keyword four ads generated 10 sales. Revenue was $10 with a max cost per click of 1.00.

I am really at the beginning of this.

I am getting frustrated because I have made 0 sales and I don't know why.

On my direct campaign and landing page campaign I am getting clicks.

I realize every campaign is different - but...

[This is a copy of a blog I started elsewhere.
I will repost everything - then keep both going]
I am just starting out...

I am testing a direct linking campaign and a landing page campaign - different offers but related.

I am currently only using Google Adwords - because that is all I can handle now. Once I figure it all out - I will expand out.

There is so much to learn!!!

Anyways - I...