How to make sales copy visually appealing?
I am trying to make my website as attractive as possible and not have to make my potential customers get bored reading too much copy.
I have a cool graphic at the top of my sales page that looks a bit like an info graphic quickly highlighting whats on offer. But isn't enough to build authority and show them some important info.
Ultimately I need a minute or two of my traffic's time to really pitch to them. But i'm worried I will turn them off if they are confronted by a boring block of text?
Should I jazz it up? And therefore risk losing the power of what I am actually saying and make the site look a little too "busy".
Or keep it plain, give them 4-5 short paragraphs and then get back on to the pictures etc.
Was wondering if you have an views based on results/experience?
Thanks
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