Split-testing email subject lines

3 replies
How often do you guys split test different email subject lines?
Or other things in your email. What do you usually split test in your emails?
#email #lines #splittesting #subject
  • Profile picture of the author tdanz
    Everything can be split tested.
    From name, subject line - including different personalization tags, then the entire content of the email can also be split tested, but that more like a usual html page.
    Also send time can be tested including day of the week and time of the day.
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  • Profile picture of the author Tim R
    You'll likely find these answers by doing a search.

    There's a whole subforum dedicated to email marketing http://www.warriorforum.com/email-marketing/
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    • Profile picture of the author BudiT
      I'd say everyday.

      Easy way to do that is to email your subscribers in the morning, and email your unopened in the night. Use different subject lines in the resent email, because some of the people who didn't open your email probably didn't click with the first headline.

      Hope that helps!

      ~ Budi T

      STOP wasting your money into hypes and BS.
      Turn your traffic and subscribers into White Hot Cash!

      Continue >>

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