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Copywriting

by hypnotoronto
5 replies
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#copywriting
  • Profile picture of the author Alex Cohen
    Originally Posted by hypnotoronto View Post

    Greetings,

    I run a hypnosis / hypnotherapy website (business) which I built and wrote copy for myself. Knowing that I see a lot of success in the work that I do with clients while also acknowledging that hypnosis is a complimentary treatment (mostly anecdotal in its results), my goal is to find a a proper balance between copy that sells, and copy that doesn't make false promises or claims.

    If anyone would like to give me creative criticism or advice on what they see, I'd love the feedback.

    My website is www.paulnorishhypnosis.com

    Best.
    Sales copy must make claims. And the stronger those claims are, the more sales you'll make.

    That doesn't mean you have to lie. It means your prospect must believe you can help him.

    Alex
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    • Profile picture of the author hypnotoronto
      Originally Posted by Alex Cohen View Post

      Sales copy must make claims. And the stronger those claims are, the more sales you'll make.

      That doesn't mean you have to lie. It means your prospect must believe you can help him.

      Alex
      Thanks Alex - that's what I feel. I just know that with my industry, there's a lot of scepticism. I encourage it, but I also don't want to sway potential customers.
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  • Profile picture of the author salondemaria
    I think the copy is good, but based on my experience as a blogger, I notice that one of the first places people go to is the About page. I noticed that you didn't tell your story about how you came to be a hypnotist.

    I see that you address questions about hypnosis in your blog, but I would also add a FAQ page for people who are not familiar with it. You could link to those blog posts from the FAQ page. It may seem redundant, but it just makes it easier for people to find that information - plus it helps with SEO.
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    • Profile picture of the author hypnotoronto
      Originally Posted by salondemaria View Post

      I think the copy is good, but based on my experience as a blogger, I notice that one of the first places people go to is the About page. I noticed that you didn't tell your story about how you came to be a hypnotist.
      .
      Good idea - I'll make the change.
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  • Profile picture of the author Mark Pescetti
    The link doesn't work for me.

    Anyway...

    There are lots of ways to make very real and exciting claims. The key is to get as specific as possible with what you're claiming... then immediately provide proof.

    The proof could be a client experience or testimonial... or it could be a peer-reviewed study.

    Do your research. Figure out what really stands up against scrutiny, while showcasing the hook. Keep yourself safe, but go after your claims as bluntly as possible.

    Again, be specific. Get down to the very real circumstances people are dealing with.

    Mark
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