I have a lot of lists in different niches... one being fitness.
Just for sh*ts and giggles... I decided to test out one of my email autoresponder
I wanted to try and improve the open rates. Since I track that
stuff religiously, I decided to test out some new subject lines,
to see if I could improve open rates.
What I did is, replaced the 5 current email subject lines... with
5 subject lines I got from magazines that are currently on the newstands.
In other words, I just went online, found magazines like Men's Health,
Men's Fitness, Muscle and Fitness, and a few others... and took the blurbs
of copy that were on the covers... and used them as email subject lines..
making minor changes to make them work better with email.
Right now, the open rates have doubled and in some cases, tripled
on each of the 5 emails that go out on this particular list.
So, if you ever find yourself trying to come up with email subject lines
in a jiffy... check out magazine covers and use the copy blurbs as possible
email subject lines. Right now, it's showing promise with my initial tests.