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Brand name and product name help

by kevd10
4 replies
I am looking for help on creating a name for my brand. We are an online marketing brand, kind of like DigitalMarketer.com. We are having creative block problems.

Also, we are looking for a name for our flagship product. I don't know where to ask about this, but hopefully somebody can direct me to somebody who provides this kind of service.

Thanks.
#brand #product
  • Profile picture of the author marciayudkin
    Hi there,

    Besides being an established copywriter, I have a naming company:

    http://www.namedatlast.com

    You said you were looking for someone who provides that type of service - and we do it for much less than the going rate of big branding companies.

    All best,
    Marcia Yudkin
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author ChrisNosal
    Banned
    Originally Posted by kevd10 View Post

    I am looking for help on creating a name for my brand. We are an online marketing brand, kind of like DigitalMarketer.com. We are having creative block problems.

    Also, we are looking for a name for our flagship product. I don't know where to ask about this, but hopefully somebody can direct me to somebody who provides this kind of service.

    Thanks.
    Can you tell me a little about what your company does - what your focus is? What do you stand for as a company (i.e. bringing high quality luxury at affordable prices, having the best products in your industry, having the most affordable, most innovative)?

    What image do people associate with your company? Also, what does your flagship product do? Get specific on titles, so the customer instantly knows what your product is and does.

    For example, don't just say "marketing" say "copywriting" or "affiliate traffic strategies", then find a catchy way to say that same thing that rhymes, and sticks in a person's head.

    Names that stick with repetitive sound (real company examples) like Solar City, Double Your Dating, Bed Bath & Beyond - you know what they do just from their name.

    I have tons of free content on my website you can check out.

    I'm not out to sell anything, but my free course requires no opt-in or commitment, and will give you the highest quality information in the industry you won't get anywhere else.

    Either way, whoever you go with, just make sure you believe in them and what they do - find a marketer or business who resonates with you, is where you want to be, and learn everything you can from them.
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    • Profile picture of the author kevd10
      Originally Posted by ChrisNosal View Post

      Can you tell me a little about what your company does - what your focus is? What do you stand for as a company (i.e. bringing high quality luxury at affordable prices, having the best products in your industry, having the most affordable, most innovative)?

      What image do people associate with your company? Also, what does your flagship product do? Get specific on titles, so the customer instantly knows what your product is and does.

      For example, don't just say "marketing" say "copywriting" or "affiliate traffic strategies", then find a catchy way to say that same thing that rhymes, and sticks in a person's head.

      Names that stick with repetitive sound (real company examples) like Solar City, Double Your Dating, Bed Bath & Beyond - you know what they do just from their name.

      I have tons of free content on my website you can check out.

      I'm not out to sell anything, but my free course requires no opt-in or commitment, and will give you the highest quality information in the industry you won't get anywhere else.

      Either way, whoever you go with, just make sure you believe in them and what they do - find a marketer or business who resonates with you, is where you want to be, and learn everything you can from them.
      The company is in the MMO niche. It is a new startup but the message I want to convey is trust, professionalism and over delivery. My main product is on funnels and very in depth and provides a ton of value for the price.
      Signature

      Please do not use affiliate links in signatures

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      • Profile picture of the author ChrisNosal
        Banned
        Originally Posted by kevd10 View Post

        The company is in the MMO niche. It is a new startup but the message I want to convey is trust, professionalism and over delivery. My main product is on funnels and very in depth and provides a ton of value for the price.
        Try out the extensive free workshop my website (no opt-in or anything - just valuable reading). I think it's exactly what you need.

        I share your passion for over-delivery - I always strive to revolutionize and reinvent any niche I enter with material not available anywhere else, and offering at least a hundred times the value for the price.

        Whatever you do though, just do something you believe in.

        My friend and I started a business a while back called SafeDetailing, because trust was a major issue in the industry.

        Being more of an artist at heart, I had plans to do SafeRepair, SafePacking (a shipping company), and build a single brand with multiple companies of the highest quality.

        He'd done detailing for years, but we ultimately fell out because he just wanted to post "we offer the lowest price" ads and get jobs, rather than build a truly great company.

        But I had this scheme to name products thinking of a brand and image we could build on.

        I'm saying that as an example, to figure out what you want your brand to be, and a word that encapsulates it - something you can build your products and services around where the name itself communicates the brand and conveys a meaning (like "i" does for Apple).

        To convey trust, the key is being able to explain and educate - explain why you built your company, like cell company Ting doesn't say, "get unlimited data for just $40" (or whatever),

        They start with who they are, why they exist, and what they offer that others don't:

        "We are on a mission to make mobile make sense. We offer simple ideas that save people a lot of money on their monthly mobile bills. We are real people that pick up the phone when you call. We believe in a better way to do mobile."

        In effect, it's all about getting out of the old school marketing and business mindset, and communicating, "I'm just like (an idealized version of) you - just a normal person", because that's what customers want today.
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