Before I start the job he wanted me to provide him with a rough outline of the copy I would write.
I'm not sure how to convey to him that it will be good copy in only a broad outline. I haven't been paid yet so I'm not going to sit there and think out the hook and lead, and big idea and everything just yet.
How broad or detailed should this type of thing typically be? I can convey what the general structure of the copy will be but that seems kind of unnecessary. Why would he want to know that? He's seen my samples and knows I have a great grasp of good structure.
So I think what I'm really asking is, how much ACTUAL copy should be in this outline, and how much effort should I be putting into it?