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Sales Page Button Copy

by AlexAntoniazzi8 Banned
4 replies
I am looking for suggestions on the copy for my dog training sales page buttons, for reference my sales page is at the following link: BrightDog Academy: Online Dog Training For An Obedient Dog! — BrightDog

I know the only way to know for sure is to test, but I want to ask for suggestions on where to get started with that testing because I know there have been many tests and studies done that you are probably familiar with that I am not as far as conversions go.


So first here are my thoughts on the copy that I was going to put there.


1. Add To Cart (Seems most sites use this, must be a reason)

2. Start My Trial Now

3. Start My $1 Trial Now (Good or bad to include price in the copy? Does that make a person feel more comfortable or scare them away because of the $?)

4. Start My Risk Free Trial Now (Does including "Risk Free" actually make a person think is there a risk? Or does this put them at ease?)

5. Start My Risk Free $1 Trial Now

I know this is about the copy, not the design, but if anyone has suggestions about colors for the buttons that would be great too. I used green to get started because I thought it would stand out well on my primarily white/blue/orange site.
#button #copy #page #sales
  • Profile picture of the author ewenmack
    Alex, there is a bigger issue than the button copy,
    when fixed, will make a bigger difference to your sales volume.

    It starts with your headline.

    Put 2 elements in it then use them around the buy button
    so you have a clear repeated message.

    I guarantee you'll make more sales
    from using them based on 14 years
    of split test results.

    Let me know if you want them.

    Best,
    Doctor E. Vile
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  • Profile picture of the author AlexAntoniazzi8
    Banned
    Hm, I don't understand what you mean.

    Could you give me a specific example of what you mean?
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  • Profile picture of the author AgileBiz
    Hey Alex.

    I think the following might be what the good Doctor is suggesting.

    Current Headline:

    HOW TO USE CARE BASED DOG TRAINING TECHNIQUES TO HELP YOUR DOG BECOME AN OBEDIENT, LOYAL, LOVING COMPANION.

    Current Buy Button:

    Instantly Activate My $1 trial

    I suspect that "care based training" is more of a feature than a benefit. I don't understand what care based training is so, for me, it makes the headline hard to understand.

    You could change your headline to something like:

    Expert Dog Trainer Reveals How To Finally Train Your Dog to Obey Your Every Command in 7 Days and Have a Loyal, Loving Companion.

    The two ideas would be "Finally having an obedient dog" and "loyal, loving companion"

    Which means your buy button could be something like:

    Learn the Care Based Obedience Method
    (and have a loyal, loving dog in 7 days)

    So, we have reinforced the two main ideas.

    You can introduce the idea of a $1 trial on the next page.

    Stephen
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