A blog without a tagline is like apple pie without the ice cream - like an espresso martini without the coffee - they just go together.
So why is your tagline so important?
It shows us what your blog is about
Your tagline needs to tell your readers in the blink of an eye:
a) What you do
b) Who you are doing it for
Your readers will do a split second flick over your header, take in your name and tagline and make an instant decision if your blog is for them. If there is any ambiguity over what your blog is about and who the audience is, chances are you've lost your reader before you've even had a chance. A mum looking for health tips for her children won't be interested in business tips for young entrepreneurs (maybe tomorrow - but not today). Today she wants health tips, and if she won't get it from you, she'll be moving on.
If unsure, test it out amongst friends and see if they can relate back to you exactly what your blog is about by just glancing at your header.
It clarifies what you do if your name is unclear
If you've decided to get a bit creative and out there with your blog name, your tagline can help reign it in and explain your blog further.
It shows us your voice
Your tagline gives you a chance to show your readers your writing style., Are you formal, relaxed, witty or professional? Let your voice shine through in your tagline and show a little of your personality.
It helps to connect to your audience
Your tagline will create an instant connection with your readers who decide to stay on and read further. You have done the preparation, you have set the scene and now you have pulled us in - now it's time to blow us away.
How to create your perfect tagline
Think about what you do, who you do it for and why. Keep it short and simple (5-6 words max), ensure your personality shines through and gives readers a good insight into the nature of your blog.