Creating the Perfect Tagline for Your Blog

8 replies
Your tagline is just as, if not more important than the title of your blog. Refining your tagline is of upmost importance when starting out. Unless you are a worldwide successful brand that is known purely for it's tagline, then you need to get snappy and create the perfect tagline to accompany your brand.

A blog without a tagline is like apple pie without the ice cream - like an espresso martini without the coffee - they just go together.

So why is your tagline so important?

It shows us what your blog is about


Your tagline needs to tell your readers in the blink of an eye:
a) What you do
b) Who you are doing it for

Your readers will do a split second flick over your header, take in your name and tagline and make an instant decision if your blog is for them. If there is any ambiguity over what your blog is about and who the audience is, chances are you've lost your reader before you've even had a chance. A mum looking for health tips for her children won't be interested in business tips for young entrepreneurs (maybe tomorrow - but not today). Today she wants health tips, and if she won't get it from you, she'll be moving on.

If unsure, test it out amongst friends and see if they can relate back to you exactly what your blog is about by just glancing at your header.

It clarifies what you do if your name is unclear
If you've decided to get a bit creative and out there with your blog name, your tagline can help reign it in and explain your blog further.

It shows us your voice

Your tagline gives you a chance to show your readers your writing style., Are you formal, relaxed, witty or professional? Let your voice shine through in your tagline and show a little of your personality.

It helps to connect to your audience
Your tagline will create an instant connection with your readers who decide to stay on and read further. You have done the preparation, you have set the scene and now you have pulled us in - now it's time to blow us away.

How to create your perfect tagline

Think about what you do, who you do it for and why. Keep it short and simple (5-6 words max), ensure your personality shines through and gives readers a good insight into the nature of your blog.
#blog #creating #perfect #tagline
  • Profile picture of the author st0nec0ld
    There are catchy and effective taglines, something intriguing will also do. But most importantly a tagline should be supported by a good content.
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    • Originally Posted by st0nec0ld View Post

      But most importantly a tagline should be supported by a good content.
      Tagline an' first impression count for way more than they used to, spesh now we all got smartphones.

      So let's see -- here on my nooz feed for today I got 127 items.

      Prolly when I lunch out I will flip through an' read the 5 tops.

      Lure here is the photo an' headline, supported by the trust I have in my nooz sources.

      Compared to nooz, blogs're kinda fightin' it out in mid-distance cyberspace, accessed 40%a the time on a screen no bigger than a rat.

      All goes well, your killer content is condensed into a killer tag an' hook -- otherwise it won't get a look.

      It's a click-thru haggle-ocracy out there -- an' your tag is the hardest currency you got in the openin' negotiation.

      Sad to say, but good content is super skippable, super often, primarily by the super smart.
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  • Profile picture of the author angiecolee
    So - I know you're community manager and all. But I see you posting a ton of VERY basic stuff, often aimed at content writers as opposed to copywriters. Is there an actual strategy behind this?
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    • Profile picture of the author dansilvestre
      Originally Posted by angiecolee View Post

      So - I know you're community manager and all. But I see you posting a ton of VERY basic stuff, often aimed at content writers as opposed to copywriters. Is there an actual strategy behind this?
      There is no 'strategy' behind this, I am just writing about what I know and want to give back to the community
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  • Profile picture of the author Alex Cohen
    Dan,

    If you're posting here to establish your credibility, that's cool. A long line of copywriters before you have done the same thing.

    Alex
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  • Profile picture of the author Steve Mark42
    it is better if you use tagline about what your site provide.
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  • Profile picture of the author sangocuanhua
    I think the tagline must be consistent with the purpose of its products.
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  • Profile picture of the author onehalf
    A good tagline should also differentiate the brand and have a brand recall.
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