critique my lead page

15 replies
i want to sell an audio course that teaches people how to earn recurring income with mobile marketing/text message marketing...

i know some people might not agree with the niche, but i feel comfortable with it.

what are your initial thoughts on my lead page

Cellwerds – Earn residual income with the mobile communications
#critique #lead #page
  • Profile picture of the author Mailzas
    For me everything looks quite nice.

    I am not expert, but maybe having your photo as an expert would help conversions?

    What is your conversion rate?
    {{ DiscussionBoard.errors[10821504].message }}
  • Profile picture of the author Roscoe4
    i honestly dont have the data set up to answer that.

    it all started with an idea but the ins and outs of IM have me dragging my feet. i dont have all my tools in place to answer conversion rates yet. in order to get conversion rates, i need traffic....in order to get traffic i need to spend more time or more money in driving the traffic...before i spend the money to drive the traffic, i want to make sure it looks appealing to people who have done lead pages in the past...

    i have my facebook page and before this week is out i am running promos for FB likes and Website promotions.
    {{ DiscussionBoard.errors[10821511].message }}
  • Profile picture of the author Jeremy_Burns
    The page looks good but I would consider adding a short video around 2 minutes long or under that explains exactly what you are offering.
    {{ DiscussionBoard.errors[10821514].message }}
  • Profile picture of the author rritz
    Hi Roscoe, I just reviewed your landing page ... and I like it. You have the most important info up big and people can sign up straight away or scroll down to get a bit more info. You got a phone number making your site look more legit.
    On mobile, the distance between the second block (grey background) and the third block (Blue background) is too wide.
    Personally I'd prefer to have the main headline on a more neutral dark background - I'd move the image of the cellphone to the left or right. Just my taste, makes the headline stand out more and easier to read.

    I'd use an exit pop to try and capture more leads.

    I'd also use some redirect on opt in to get people to a page where they learn more about your offer at once. A video where you explain the thing in a bit more detail. For instance. Get them engaged and eager to start. Presell them - outline the advantages, make the hungry for your offer. Show them how easy it is to make money with this.

    I'd not put the video on the landing page directly, better to have a simple landing page that gets you opt ins and then give out more info. Don't overwhelm people, keep landings simple. You got that.
    {{ DiscussionBoard.errors[10821545].message }}
    • Profile picture of the author Roscoe4
      Originally Posted by rritz View Post

      Hi Roscoe, I just reviewed your landing page ... and I like it. You have the most important info up big and people can sign up straight away or scroll down to get a bit more info. You got a phone number making your site look more legit.
      On mobile, the distance between the second block (grey background) and the thrid block (Blue background) is too wide.
      Personally I'd prefer to have the main headline on a more neutral dark background - I'd move the image of the cellphone to the left or right. Just my taste, makes the headline stand out more and easier to read.
      I'd use an exit pop to try and capture more leads.
      I'd also use some redirect on opt in to get people to a page where they learn more about your offer at once. A video where you explain the thing in a bit more detail. For instance. Get them engaged and eager to start. Presell them - outline the advantages, make the hungry for your offer. Show them how easy it is to make money with this.
      thank you! what is an exit pop? i was considering adding a bit more info on the site...maybe a video or some graphs or some real time examples about how easy it is to scale if you follow the steps...but i was also under the impression thats what you do AFTER you get an opt in.

      after i get sign ups and the emails get deposited in an autoresponder, how to i expose the sales page where the person can order my audio course? is the sales page another link thats gets sent out in the autoresponder? im guessing its another page that has to be calculated and designed with more selling etc?

      or do you just include a paypal link in the autoresponder drip emails for the audio book? im such a noob. i know. but i have time and patience and resources to get this right...plus i have a kid on the way. im not looking to make money so i can drink it away at the bar, i want to earn money to deposit into my kids 1029 and grow a college fund! thats my WHY
      {{ DiscussionBoard.errors[10821573].message }}
      • Profile picture of the author rritz
        Hi Roscoe,

        I would do it that way: when someone has opted in to your list, they are taken to a different page. If you use an autoresponder like aweber (you should ) you can easily do that.
        That second page is your sales page. Put a good sales video. And the PayPal button next to it. Put more info. And more PayPal buttons. Look at some salespages. Some have five or more buttons ...
        If people do not buy at once you send them a series of follow up emails. Each email should explain and highlight one great benefit people will get from your audio.
        I would not send out direct links to paypal, always send people to salesperson. Always shove the benefits of your products into their faces.
        An exit pop is a pop up that appears when someone tries to close the tab or browser window. It usually will say something like Don't go yet, sign up free ... etc blah blah
        You can get around 20 to 30% more sign ups that way.
        I think there are exit pop plug ins in WordPress. Not sure though, I use wishloop and clickmagick to do pops.





        Originally Posted by Roscoe4 View Post

        thank you! what is an exit pop? i was considering adding a bit more info on the site...maybe a video or some graphs or some real time examples about how easy it is to scale if you follow the steps...but i was also under the impression thats what you do AFTER you get an opt in.

        after i get sign ups and the emails get deposited in an autoresponder, how to i expose the sales page where the person can order my audio course? is the sales page another link thats gets sent out in the autoresponder? im guessing its another page that has to be calculated and designed with more selling etc?

        or do you just include a paypal link in the autoresponder drip emails for the audio book? im such a noob. i know. but i have time and patience and resources to get this right...plus i have a kid on the way. im not looking to make money so i can drink it away at the bar, i want to earn money to deposit into my kids 1029 and grow a college fund! thats my WHY
        {{ DiscussionBoard.errors[10822113].message }}
  • Profile picture of the author topcoder
    Change the title tags on the page put the company name last " <keywords> | Company Name"

    Add a Meta Description tag.

    You're H1 tag keywords is not in alignment with you title tag keywords "line them up" and then use those keywords a few more times.

    alt="image" is not the description you want to use for alt tags.

    Think SEO when you design the page.
    {{ DiscussionBoard.errors[10821565].message }}
  • Profile picture of the author IM Nathan
    I like it Roscoe,

    What I would add as a big bump in your conversion rates, is a redirect as soon as they opt in. Either to a thank you page explaining that you'll be in touch, some more info on the product (some subheadings with a small paragraph in each).

    Another suggestion might be to offer something for free in exchange for their email. possibly a small part of your audio course to entice their appetite to buy the rest of your products? A lot of good lead magnets do this. Because once you have their email, you have complete access to a prospect. You can send further follow-ups, offers etc.
    {{ DiscussionBoard.errors[10821628].message }}
  • Profile picture of the author zuberr
    Good job on the lead page, here are some things that I would do:

    1. Remove some white space if possible, make it look a little more compact
    2. Use appealing fonts
    3. Add links to privacy policy and disclaimer in footer

    Cheers,
    Zuberr
    {{ DiscussionBoard.errors[10822035].message }}
  • Profile picture of the author techservice
    The site is nice but there is no strong call to action to get an email address, eg a video or a decent headline.

    If this is for the MMO niche then it needs to be something like..."How I made $1999 using text message"
    {{ DiscussionBoard.errors[10822172].message }}
  • Profile picture of the author DABK
    Don't like it.

    Who is it for? How do they get to your site?

    Why would they believe that you can deliver what you promise?

    Plus: the first thing I noticed was "enter your email" and said No. Then noticed the text above that explained why I should enter my email.

    Plus "Cellwerds enables a system that will generate a recurring revenue stream with passive efforts." is a really odd sentence that hints at things; doesn't state clearly.

    Plus, where's the YOU in your stuff. By YOU, I mean the prospect.

    Cellwers enables you to generate a stream of income without you working your ass off, appeals to me.

    Cellwers enables the generating of streams of incomes that require no hard word, does not appeal to me.

    Because it's general, not about me. Yes, it's a stupid 'you' but it makes a difference.

    This comes too late, in letters that are too small:
    Cellwerds will explain. Cellwerds will direct. Cellwerds will watch. YOU will earn.

    That I like. (Assuming I believe that Cellwerds can do.).

    So, me, I'd start with
    Something that screams this is an offer to create a passive stream of income

    then, I'd follow up with how (and how easy it is)

    and, on the side, instead of the big cell phone with stats, I'd have testimonials and/or other trust building thingies.

    By the way,

    The mobile phone with the stats makes me think that you're trying to convince people that mobile phone income systems are viable. I'd skip those people and address my offer to people who're already convinced of it, have decided that they want such a system, they just don't know which system to acquire.

    Originally Posted by Roscoe4 View Post

    i want to sell an audio course that teaches people how to earn recurring income with mobile marketing/text message marketing...

    i know some people might not agree with the niche, but i feel comfortable with it.

    what are your initial thoughts on my lead page

    Cellwerds - Earn residual income with the mobile communications
    {{ DiscussionBoard.errors[10824162].message }}
  • Profile picture of the author ShawnAndrewWalker
    Really you are asking all the wrong people to review your page. Unless the people responding to this thread are in the market for a MMO they have no idea what should be on the page.

    What drives people to take action is an emotional push (their pain), give them a reason to opt in that helps them solve their problem, and yes - you have to point out their problems of being broke.

    Hit their emotional triggers on the opt in page letting them know you have a solution waiting on the other side. Once they opt in, now you can fill them in on your solution.

    Most of the time ugly landing pages will far outperform pretty ones, and when you go to split test, test the stuff that screams, not whispers... IE headlines, subheads, video, no video. The people telling you to change colors or move an image 2 inches left or right are wasting your time.

    Hope this helps

    Later

    Shawn Andrew Walker
    Signature

    Improve your open rates and increase your conversions using these 18 Email Subject Line Templates and 50 Proven Subject Lines.

    {{ DiscussionBoard.errors[10830683].message }}
    • Profile picture of the author DABK
      People looking for an MMO have a good idea as to what should be in a sales letter but people who sell stuff for a living or write copy or run marketing campaigns for others have no idea?

      I'm going to disagree with you.

      I am also going to disagree with: most of the time ugly...

      Because it's not ugliness that makes the ugly pages outperform but the content. If you have the same 'right' content on an ugly page as on a pretty page, which one converts better?

      Originally Posted by ShawnAndrewWalker View Post

      Really you are asking all the wrong people to review your page. Unless the people responding to this thread are in the market for a MMO they have no idea what should be on the page.

      What drives people to take action is an emotional push (their pain), give them a reason to opt in that helps them solve their problem, and yes - you have to point out their problems of being broke.

      Hit their emotional triggers on the opt in page letting them know you have a solution waiting on the other side. Once they opt in, now you can fill them in on your solution.

      Most of the time ugly landing pages will far outperform pretty ones, and when you go to split test, test the stuff that screams, not whispers... IE headlines, subheads, video, no video. The people telling you to change colors or move an image 2 inches left or right are wasting your time.

      Hope this helps

      Later

      Shawn Andrew Walker
      {{ DiscussionBoard.errors[10833903].message }}
  • Profile picture of the author Bill Jeffels
    The first issue is believability and proof. Your headline says... work two hours a day and earn $3500 each month sending text messages. Than asks for an email address.

    No where after that does it show me any information to what your claiming is true through testimonials or bank statements or anything.

    Through out your page you continue to make claims and ask for an email address with no proof of anything or any real reason for anyone to give you their email address except you are giving them a free guide.

    It may be a "Free Guide" but you still have to sell it like you are giving away some secret you've discovered in text message marketing and you just can't wait to share your new secret you discovered with people and it's limited to the first 250 people that enter their email address.

    Throw in some curiosity for a reason they should get your free guide. People love to get things when there is curiosity involved.

    Bill


    .
    {{ DiscussionBoard.errors[10833791].message }}
  • I don't think anyone answered you about the exit pop.

    It's when you try to leave a page and when you close the tab or go to close the tab a pop up comes up. You have properly seen one on a sales page before.
    Signature
    Old account here: ----> 'ryanmilligan' was about time for a change up!!
    {{ DiscussionBoard.errors[10834082].message }}

Trending Topics