We need to know their pain points, understand what gets them excited, be aware of key phrases that float their boat and be all across their needs and concerns.
An email came into my inbox today and I wonder if you think this hits the mark or falls flat.
I'd enquired about some design and there was an automated email back, and within the content was the line "we create epic shit".
I am there target audience to a degree, but I thought this content marketing strategy probably was a little off centre.
Does language and the style of writing need to be so killer it kills the content?