When to break from sales letter formula?
It's a great strategy and it obviously works. But it requires great writing. If you're only a mediocre writer or if you don't nail the market right (even the pros sometimes get this wrong) you're going to lose visitors before they even get to see your solution.
This is a huge problem for many of us. I think a lot of marketers don't realize this. You may have a great product and offer but most visitors probably don't ever see it.
So a different strategy is to introduce your solution straight away. Put a nice product image, main benefits/features and even price (if it's lower than your visitors would expect) above the fold.
Obviously this changes the whole balance of your sales page. If you're firing all your best shots above the fold how do you subsequently tell a story, build empathy and trust and call to action?
I've tried this second strategy many times and it's always flopped so I go back to a conventional sales letter. But the fact that many visitors leave early without seeing my solution really bothers me.
Of course the best solution is great copywriting, and I'm working on this.
But, in the meantime, any suggestions on how to deal with this?
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
ATTENTION AFFILIATES: Earn Earn Commissions On Monthly Subscriptions Up To $597 Per Month PLUS Tiered Commissions On Overrides & 4-Figure Affiliate Bonuses!!
ATTENTION AFFILIATES: Earn Earn Commissions On Monthly Subscriptions Up To $597 Per Month PLUS Tiered Commissions On Overrides & 4-Figure Affiliate Bonuses!!
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.