How quickly can a novice get up to speed?

4 replies

I don't post here often so here is my background: currently I am a college student trying to figure out what to do this summer in between semesters.

I don't think I want to specialize in copywriting in the long run. Also, I was avoiding it because I thought it would require many many hours to get profitable.

Following this lively debate upstairs in the offline forum, I decided I should at least learn the basics:

I'm thinking:If it is available for purchases or is in the public domain, it makes sense that the campaign would produce similar results in similar industries.

tbh, while the intuition seems right, I feel a bit uncomfortable selling something which I am not 110% sure will produce results. I don't know what I don't know.

I read John Caples',David Ogilvy' and Claude Hopkins' book and to be honest, I still see it as a bunch of rules to be crosschecked and followed.

Even when I sold stuff, I had no idea about the other person's feelings. It was more like I was grasping with abstractions if that makes sense.
When I read copy, I fail to feel anything most if not all of the time.
The ability to intuit other people's feelings seems to be a quality that good copywriters have that I lack.

I know that in sales, even a half second hesitation can be the difference between sales and no sales. Or even a difference in intonation in closing, something so slight a novice would most likely overlook. Are there any analogues in the case of ad writing? E.g. Say I decide to rewrite a proven ad in my own words, I write the wrong turn of phrase and BAM, failure.

Is there a public or available for purchase database of such swipe files with the revenue it generated?
In your view, what is the quickest way to get a profitable campaign up to speed for a novice?

Any other thoughts on this matter?
#novice #quickly #speed
  • Profile picture of the author GordonJ
    Is this your question?:

    Is there a public or available for purchase database of such swipe files with the revenue it generated?

    In your view, what is the quickest way to get a profitable campaign up to speed for a novice?

    Any other thoughts on this matter?[/QUOTE]

    No. Why would any sane marketer give you a swipe file with revenue generated, and what good would it do you if you don't have all the details, such as media, cost of acquisition, lifetime value, etc.?

    As you stated, you don't know what you don't know. Therefore, there is NO quick or fast way to get a profitable campaign up to "speed", whatever that means to you.

    It sounds like you are looking for some sort of a template you can plug in and use to generate quick profits, is that your goal?

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  • Profile picture of the author laurencewins
    I would suggest hunting for either a crystal ball or a magic wand. The last time I saw them, they were heading towards the Grand Canyon, riding on the back of a unicorn.

    Cheers, Laurence. Writer/Editor/Proofreader.
    Website / Blog for more info.

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  • That for real?

    Tellya, we gotta save that unicorn before she dives into Oblivion like sum tripped-out drug fiend.

    "I am enchanted beyond all measure -- the bearer of spellbinding bounties & possessor of eternally cinematic equine horn -- ergo lorem ipsum I can flyyyyyy!"


    Only sublime hubris can save her!

    No need for wizards. No need for superheroes! No need for Gods!

    Allya need is DOORMATS.

    They are kinda like carpets, only no serious Dusky Arabian would magic flight outta the f*ckers.

    Butya mebbe can pile 'em up -- jus' like the zombie hordes in World War Z.

    Jus' takes a little legwork an' mebbe makin' with a razor vs a coupla thousand wild boars to buff up the coarse texturea the HOOF-FRIENDLY SURFACE GONNA DENY 'CORNO SPLATTO.

    Thing is, enda your workout, you got a 100% unenchanted platform carpetbrickin' like a pyramid the heck up the sidea the Canyon wall which can save Horny Uni (an' her elusive booty) from mortal plummet.

    Bonus feature -- safety platform u piled high DOUBLES UPPO as a stairway down into the gorge, accompanied by BIG BAND MUSIC, HOOFTASTIC DANCE ROUTINE, TOP HAT COMPLETE WITH CUSTOM HOLE CUT INTO BRIM as the hornobooto combo touches base with Terra Wherever.

    Tellya -- any unicorns gowin', we gotta chase em', roll out the carpet.

    Whatever it takes.

    Lightin' fuses is for blowin' stuff together.

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  • Profile picture of the author angiecolee
    How fast can you pick yourself up and recover when you fall on your face?

    That's about how fast you tend to get up to speed.

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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