How to write creative content?

54 replies
What makes for good content?

Verbosity?
Jargons?

Or

Simplicity?
Clarity?
Elegance?
#content #creative #write
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  • Profile picture of the author tsuccess
    I think the easiest way to write creative content is to be creative.

    Being a creative person is what causes people to come up with creative ideas.
    So once a person is creative, they then should just be original in my opinion.
    I think people do their best work when they are themselves.

    And as for sharing good content, just have a lot of valuable knowledge
    in a specific field and share the information.
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    • Profile picture of the author Pedro Campos
      Definitely, creativity is the most informant piece.
      Split between informative, educational and entertainment content.
      Keep it fresh and do it often.
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  • Profile picture of the author hsahadath
    You must have the creativity to create a successful content.
    You have to read the mind of your readers. Create such a content that they are really looking for.
    You write a great content but your readers don't like then your all efforts will go in vain.
    So looking for the best topics that they are looking for.
    Thanks, Mytechgoal.
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  • Figure WHAT ... & for WHOM.

    That equipsya with VOICE.

    You don't know WHAT ... then research.

    World is fulla facts awaitin' the next contemporary OPINION.

    Superhelps if'n ur STOOPID on this baby.

    You don't know WHOM ... then write poetry till u figure sumone might wantya.

    Thing is, u write what yr peoples want ... they got that idea already.

    Gotta sumhow always figure on the next step into space they kinda wanna ... but ain't yet wannaed so good.

    Or what else we all fillin' up life's vacuum with?

    (Actschly, I would not say no to Benedict Cumberbatch rn, but apparently he is too busy makin' blockbuster movies an' bein' married to waste his time on supremely talented devotees like Moi.)
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  • Profile picture of the author JosephPMorris
    Creativity is the most important thing is every work. If you have this, then you will create successful and unique content.
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    • Profile picture of the author Pedro Campos
      Just be yourself, don`t try to be anyone else, people will notice fake.
      Read or listen to audiobooks to gather some ideas.
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  • Profile picture of the author winwordz
    Content should be simple, clear and elegantly informative.

    Writer has to be creative to create original content. Follow new trends, get idea and write informative content that can engage audience.
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  • Profile picture of the author SEOptimization@1
    Go for:

    Simplicity
    Clarity
    Elegance

    Write long content in natural way. Don't focus on keywords density.

    Long articles and quality content is the future of SEO.

    Steve
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  • Profile picture of the author DeciBoy13
    I think it just depends on your audience. Keeping it sweet and simple is usually the way to go. I think story telling is a great way to drive your readers in and get them to read your content from start to finish. If I had to give you a short summary, I would say it should start with a catchy head line to grab the readers attention. Then the headline should be so interesting that it ignites the reader to run through the first sentence. Then the next objective is to get them to read the second sentence and so on.

    Make sure to keep your paragraphs short. When someone lands on your blog or article ect. the last thing you want to do is intimidate them with block sized print. If it looks to complicated, the reader won't even waist their time trying to hack there way through the forest you put in front of them.

    It should be easy and smooth...like a AMG!

    One last thing - make sure you slap some titles on top of every paragraph. This also makes the content less intimidating.

    Cheers!
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  • Profile picture of the author Jackjohn01
    Creativity is vitally important to crafting effective copy and content. But mention the word "creative" around direct response copywriters, and their blood will begin to boil.

    Outside of Madison Avenue, advertising is supposed to sell something, not win industry creative awards. Likewise, content should be useful and valuable to the reader, not an indulgent exercise in self expression.
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  • Profile picture of the author andrewkar
    I would say that in the first place you need to know what you are writing about, meaning you know subject matter you are writing about very well. There is soo much gibberish out there written by people who have no idea about things that it isn't funny. First make good research on topic, educate yourself well, and then write. Creativity alone won't cut it if you don't know what you are writing about, well it might short term, but sooner or later your content will join huge pile of dull content that no one want to read, and then you are done. Sure, if you are writing about your breakfast eggs etc. then your personality is what will get readers hooked. Creativity is mostly domain of big agencies running huge campaigns in mass media, small guys should stick to simplicity and guerilla tactics IMHO. Still, be creative in a way you design your content, by that I mean doing it differently than competition does.
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    • Profile picture of the author austinkp
      I'm in agreement with this post. Knowledge is the most important asset to writing. If you don't know the subject then writing will seem forced.

      Once you familiarize yourself with the topic you can put your own personal style into it and find a balance of creativity and simplicity. But knowing the subject is always the first step.
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  • Profile picture of the author DABK
    Verbose and clear ain't mutually exclusive.
    Jargon and clarity ain't mutually exclusive in all situations.
    Not to mention that you can be verbose and simpler than Forest Gump!

    What are you after?


    Originally Posted by Naveed Ganatra View Post

    What makes for good content?

    Verbosity?
    Jargons?

    Or

    Simplicity?
    Clarity?
    Elegance?
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  • Profile picture of the author 111ideas
    If your writing can convince the reader to buy the product or service, it's enough.
    Everything else is not so important.
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  • Profile picture of the author JohnMcCabe
    Since this is the Copywriting section of the forum, I think I'm safe in assuming that we all write for some commercial purpose. Am I right?

    In which case, creativity for creativity's sake is a waste if it doesn't accomplish the purpose for which it was created.

    Some of the most creative ads in history have been monumental flops when it came to selling product. Most of them also flopped at putting a brand into the consumer's head.

    (Anyone else remember the old 'I can't believe I ate the whole thing' ads? Quick, name the company.)
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    • Profile picture of the author DWolfe
      Originally Posted by JohnMcCabe View Post

      .

      (Anyone else remember the old 'I can't believe I ate the whole thing' ads? Quick, name the company.)
      Alka Seltzer
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      • Profile picture of the author JohnMcCabe
        Originally Posted by DWolfe View Post

        Alka Seltzer
        Correct.

        You win "one-a spicy meata ball"...
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  • Profile picture of the author ryanbiddulph
    Hi Naveed,

    Simplicity and clarity are immensely powerful elements in successful content creation. Address some pressing problem in clear, direct fashion. Solve problems with simple solutions, with your wording, videos and podcasts. You will do A-OK online.

    Ryan
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  • Profile picture of the author Expont
    Creativity is subjective. It will work provided that you understand the readers of your copy. I'll give you an example, writing for millennials is different from writing baby boomers because to each generation creative writing means different things.
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    • Profile picture of the author DWolfe
      Originally Posted by Expont View Post

      Creativity is subjective. It will work provided that you understand the readers of your copy. I'll give you an example, writing for millennials is different from writing baby boomers because to each generation creative writing means different things.
      The difference between Millennials & Baby Boomers is because you are narrowing down your targeted market. They are as different as the Baby Boomers vs. their Parents Generation big difference in markets over the years.
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  • First, remember, that you can create creative content only if you are inspired. Find something that inspire and motivate you. Imagine that you are a reader.
    The most common rules:
    1. Use humor
    2. Be responsive
    3. Use experience of successfull companies
    4. Adore your product
    Also, don't forget to check if your content is unique. It's very important. (guide here )
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    • Profile picture of the author DABK
      Whose rules are those? They're not among the most common in my world, especially the adore your product one. Why would you need to adore it? If you adore it but misunderstand what it does for prospects, how it would help them, are you ahead? Then, why adore it?

      Also, why should I check if my content is original? I know when my content is original and when it is not while I am producing it. (Oh, yeah, you have vested interest in the page the link takes you to. Tsk, tsk, tsk. And it takes you to a not so great article (short on ideas, long on fluff and misunderstanding of SEO) that's got some English grammar and punctuation to learn... Not to mention, the writing doesn't flow. Tsk, tsk, tsk.)

      Originally Posted by Jonathan Wisniewski View Post

      First, remember, that you can create creative content only if you are inspired. Find something that inspire and motivate you. Imagine that you are a reader.
      The most common rules:
      1. Use humor
      2. Be responsive
      3. Use experience of successfull companies
      4. Adore your product
      Also, don't forget to check if your content is unique. It's very important. (guide here )
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      • It's just my opinion.
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      • Profile picture of the author boblev
        Originally Posted by DABK View Post

        (Oh, yeah, you have vested interest in the page the link takes you to. Tsk, tsk, tsk. And it takes you to a not so great article (short on ideas, long on fluff and misunderstanding of SEO) that's got some English grammar and punctuation to learn... Not to mention, the writing doesn't flow. Tsk, tsk, tsk.)
        How about this gem,

        "Plagiarism considered serious problem in many educational institutions"

        The author needs to give his content spinner a serious talking to!

        Bob
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        "The road to success and the road to failure are almost exactly the same." Colin R. Davis

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  • Profile picture of the author IPLease
    Content that is unique and fresh. Content that is straight to the point without fluff added to it. This makes the best content.
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  • Profile picture of the author GordonJ
    Originally Posted by Naveed Ganatra View Post

    What makes for good content?

    Verbosity?
    Jargons?

    Or

    Simplicity?
    Clarity?
    Elegance?
    Is market to message MATCH.

    So, the starting point is to know what the content is doing, what is its purpose? To educate? Explain? Create interest? Reinforce a belief?

    To know what the purpose is, you have to start with the WHO is going to read it, and where and when.

    Writing about futbol, or soccer at a NFL blog probably won't be good content, unless it has something to do with real football.

    Likewise, you wouldn't post NFL football content at a knitting site, right?

    So WHO is your content for? Where will they read/see it? How long do you have, are you restricted by the platform?

    THEN, you can write content which will be considered good, by the people seeing it.

    Good content starts with a PERSON in mind, and a RESPONSE you want that person to have, then you can create the stimulus. And turn it from good to GREAT content.

    GordonJ
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  • Profile picture of the author Bella Lopez
    First off, it depends on your audience.

    However, if you're taking personal choices into consideration, I think simple, clear messages written with an elegance would be the clear winner. As a writer myself, I create content that is simple to understand and depicts the message clearly for the user.

    Even if I encounter a skimmer, he always has some takeaway points after a single glance at my post.
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  • Profile picture of the author ZaynKincaid
    Banned
    Creativity is mostly the key. The others will simply follow.
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    • Profile picture of the author DABK
      Indeed, Zayn, you cannot have creativity without creativity. I totally agree and commend you on the usefulness of your post.

      Originally Posted by ZaynKincaid View Post

      Creativity is mostly the key. The others will simply follow.
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  • This baby jus' belly flopped into my eReader's waters & rippled on out a little...

    https://www.copyblogger.com/killer-poet-2018/http://

    Article also links to here ...

    https://business.linkedin.com/market...brid-marketer-

    Gotta hope both are useful to yallz.

    I guess the deal is how plentya stuff is now evolvin' in a post-trad kinda way.

    We got a more fluxational scenario gowin' down that pulls in an almost incestuous fervor.

    Links, meet-ups, exchanges, blends -- from creation to delivery to product, there is an urgency for practical & productive novelty.

    Gotta figure the internets play a huge role here.

    We is SATURATED by imagry, opinion, mood & color like we ain't never been before.

    Tellya, inflooence is so powerful, kindergarten kids hooked on social media now color in in Russian.

    For Moi, I know more 'bout Australia than I ever did before -- though I am no way inspired to head on over any time soon cozza them frickin' humongo spiders they got down there crawlin' outta evry hideyhole.

    That kinda info influx bombardment scenario means noo stuff becomes old REAL FAST.

    Ye cherished methodes & surefire winners got mebbe a shorter shelf life than they did back in the day when the world was fueled by wood an' undergarments functioned more like armour.

    Plus side is how this means we got more info & prompts to squish down in the Cerebellum Central Blender,

    It is almost likeya can flip the top offa your skull an' scoop up raw materials from outta your monitor like a whale fillin' up on plankton.

    Add Vodka, ice, loud music inspiresya head to do the whole frickin' Wayne's World deal, an' VOILA ...

    all kindsa weird stuff happens -- mostly frivolous an' practically useless less'n the whole ingestion & swishie swooshie deal is informed by ...

    WHO & WHAT IS THIS ALL FOR?

    That end focus makes the plankton scoop more specific, the Wayne's World swishie swooshie more like a Broadway musical synchronized high kick dance routine, an' the ultimate polyblended product so specifically crafted as to be singularly fit for purpose.
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  • Profile picture of the author laurencewins
    I wonder at the legitimacy of the OP and the question when the OP doesn't reply to anything that is said.
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  • Profile picture of the author ezjob
    I recommend keeping it simple and to the point. Keep filler content at a minimum when explaining "how to" do something. No one likes to read through a bunch of text when trying to apply the lesson.

    I guess it depends on what type of content you are writing that determines the "Jargons" or "Elegance".
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  • Profile picture of the author sravani25
    Content is the king and it play vital role in converting the leads into customers. Your content should be useful to your audience and try to supply the unexplored issues and give insightful analysis along with detailed description. Then people will respect your content and share it with others which will increase traffic to your blog or website.
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    • Profile picture of the author DABK
      And how does all that help with writing creatively?

      Originally Posted by sravani25 View Post

      Content is the king and it play vital role in converting the leads into customers. Your content should be useful to your audience and try to supply the unexplored issues and give insightful analysis along with detailed description. Then people will respect your content and share it with others which will increase traffic to your blog or website.
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  • Profile picture of the author smartprofitmoney
    Originally Posted by Naveed Ganatra View Post

    What makes for good content?

    Verbosity?
    Jargons?

    Or

    Simplicity?
    Clarity?
    Elegance?
    Hello,

    Know what your talking about, Format it right, paragraphs, at least 5 with, bullet points, H1 tags h2 , h3 optimize it for all SEO, video, and 2 images, word count, 800 minimum, links and a few more things, but that should get you started.

    Hope this helps
    Thanks Rob.
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  • Originally Posted by Naveed Ganatra View Post

    What makes for good content?

    Verbosity?
    Jargons?

    Or

    Simplicity?
    Clarity?
    Elegance?
    It really depends on what you're using the content for. If I were to write an article for a luxury real estate agent it wouldn't be the same as one for a real estate agent working with lower income buyers using first time buyer government programs.

    Some topics/clients require simplicity and elegance, while others require something controversial or even funny.

    There is no black and white answer here. It all depends on the content and the use of the content.

    Benjamin Ehinger
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    Ready to Explode your Content Marketing?

    Discover How to Increase Revenues with My Complete SEO Content Strategy Here!
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  • Profile picture of the author copyghost
    Understanding your market. Knowing what they want. Telling about how they can get what they want. People don't want "creative." They want health, wealth and sex.
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  • Profile picture of the author trackerforcar
    Here i have given the 5 best tips for writing a creative content. You can follow these tips and make use of it.

    1. Find Things to Write About Using Competitive Intelligence Tools
    2. Find Things to Write About Using Keyword Research Tools
    3. Find Things to Write About in the News
    4. Find Things to Write About Using Blog Topic Generators
    5. Find Things to Write About...In Your Old Content
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  • I write books for fun and sometimes for sales.

    When you want people to take action, just tell them what to do next and the one's who were engaged with the content will take action.

    Reading itself is outdated, only few readers read. There's so much text online and offline that your text will be just a drop in the ocean.

    To be creative, you have to write books you would love to read. Period. Your content should provide one of the following education, information or entertainment.

    But the truth is: Someone like Seth Godin, can write a few line post and get hundreds of shares, while someone no name will take trillions of words to get noticed.

    In writing it's not what you write, it's who writes it.

    If it's writing books: be sure to finish them, never delete what you've written. If you're a noname writer, don't write a book for 10 years and polish it, write one in 10 days because the effect will be the same.

    If you plan on writing a book, create an audio book from that book.

    I have one book I'm proud of, it's in Lithuanian, I have an Audiobook too, but I didn't earn nothing.

    First steps to creative writing is to build credibility and your tribe, be on youtube, be on facebook with daily webcam vlogs.

    Forget about critics, because as a writer you care about the money that drops in or a new fan that comes into your tribe.

    Disassiosiate yourself from your content. You create the product and you expect sales, the competition is pretty high because on amazon there appears 4500 ebooks everyday.

    Write your book and market it or give it away for free and don't market it, in any way you get better in writing when you write.

    The easiest way to write a book, is to take an example and write something of your own.

    Your first book will be crap, but make sure it's interesting to you.

    Chances of you becoming rich and famous are pretty slim, you could crowdfund the book, but since you're a no name nothing will work out.

    Remember, you can't please everybody, so instead please yourself and forget about the readers if you want to be a writer. Don't force yourself to write a book, it will pop out of you with no effort, if you were chosen
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  • Profile picture of the author andrewaff
    Make sure what's your content all about. It may be an article, blog, press release, classified, review, social description or anything else. This is must that writer understand what type of content he is gonna write and follow the basic guidelines of each kind of writing. Next, we should take care 1. creativity 2.updated and 3. relevancy about the topic.
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  • Profile picture of the author amit3302
    The best thing that is helpful in effective content making is creativity. First make your content creative enough, then try to pour some verbosity and jargon. Only then you can make clarity in your thought process and make your content generic. So,at the end, i would say make your content creative.
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    • Profile picture of the author Rose Anderson
      Originally Posted by amit3302 View Post

      The best thing that is helpful in effective content making is creativity. First make your content creative enough, then try to pour some verbosity and jargon. Only then you can make clarity in your thought process and make your content generic. So,at the end, i would say make your content creative.
      This is your answer to how to write creative content? "Make your content creative"

      BTW, the last thing you should want to do is make your content verbose or generic. And a little jargon go a long way, dude.

      A few ways to add creativity include:

      Use all your senses. Let your readers smell the popcorn and taste the ice cold drink at the theater.

      Tell stories. Once upon a time will draw your readers in quicker than I'd like to yammer on about some statistics.

      Add humor. A reader who laughs with you will usually stay with you.

      Know your audience. Different tones and styles of writing are appropriate for different situations and readers. You can insult someone with great effect at a roast, not so much when giving their eulogy.

      To quote Alfred Hitchcock: "Drama is life with the dull bits cut out of it."

      Rose
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      • Profile picture of the author OptedIn
        Originally Posted by Rose Anderson View Post

        Add humor. A reader who laughs with you will usually stay with you.
        Humor is subjective. A reader who laughs at you might share your attempt at humor.

        I guess that could drive traffic. lol See what I did there? Humor. At least I think so.

        That's what I mean by subjective. See what I did, there?

        Oh, never mind!!!
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  • Profile picture of the author boblev
    I believe that simplicity is better than art

    I buy soap because "If it's gotta be clean, it's gotta be Tide"

    Not because I want an alluring and fragrant cleanser that thoroughly scrubs the stains of my existence.

    Bob
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    "The road to success and the road to failure are almost exactly the same." Colin R. Davis

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  • Profile picture of the author mixergrinder
    With simple 4 step which i have explained below through which you can get an idea of writing a creative content.
    1. Group Help
    2. Ask Your Readers
    3. Improve on What You Have
    4. Get An Individual Perspective
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  • Profile picture of the author Easton321
    Writing creative content highlights the craftsmanship of a writer. If a writer wants to be successful in his/her writing career, then he must be creative. To be creative in writing, you must be thoughtful and imaginative and write in your own way. Your ideas and thoughts should be expressed whether it is in a simple or complex way that doesn't matter. Your content should be unique and original.
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  • Profile picture of the author Igor M
    Thoroughly examine the business you'll be writing for. That includes industry, their book of standards, communication tone in the past, preferences of your client, competitors...

    After that, imagine what would sound appealing for you as a hypothetical consumer of that service or product, and start writing according to that. I think that one of the general rules of copywriting is creation of content you'd personally like. Of course, you must achieve a balance between your perspective and the perspective of a client.

    And don't forget the golden rule: Less is more.
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  • fresh content,unique idea,enough verbosity to be understood by a 17 year old and reading a lot of content yourself.
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  • Profile picture of the author poweredspeaker
    Clarity is the first thing you should keep in mind while writing a content. Because if your content is very clear then it will surely reach everyone's attention.
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  • Profile picture of the author MinQKim
    There are some elements which makes Good content:
    • content is unique
    • Has an attractive, keyword-rich title
    • Is relevant to your audience
    • Highly-engaging
    • Solicits sharing with peers or groups
    • Useful and provides massive value
    • Optimized for a specific keyword
    • Well-written and free of errors
    • Avoids being labeled as thin content
    • Sectioned off and well-structured
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  • Profile picture of the author Sandrajankowski
    Banned
    Every great writer struggles from time to time with what to present to their readers. When you are stumped, don't let that stop you. There are still ways to make this work for your readers.
    1. Group Help
    2. Ask Your Readers
    3. Improve on What You Have
    4. Get An Individual Perspective
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  • I'd say it depends on the context. If you're writing for a fancy magazine like the New Yorker, they'd probably expect you to be more creative with your prose. They'll want you to be elegant yet verbose, perhaps even poetic. Use a lot of metaphors, try to get philosophical. If, on the other hand, you're writing for WikiHow, they'd expect you to be clear and concise about your writing, since their main purpose is to convey information in the simplest way possible. Best idea if you're working for a client is to just ask them what they are looking for. If you're writing your own book or blog, just develop a voice and stick to it.
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  • Profile picture of the author MaryC1991
    All that you've mentioned. Choosing the appropriate tone depends on the character of the brand you write for. Carefully study the brand and its standards, and then start to think about the writing. And don't forget the "less is more" rule. Generally, the copy should be short and sweet, no one has the time to read essays.
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