I go to my Facebook feed, and every day it's the same story:
"Oh man I'm getting such SICK conversions on Stan's latest offer!"
"Yeah wow, that sales page, huh! He's really got the conversions dialled in on that baby!"
"O dudes! I'm running like 4 split tests on my squeeze page! Totally jacked my conversions from 22% to 24%!"
And blah, blah, blah.
Lol OK that may be a bit rough.
I don't want to poop too hard on all the badass IM buddies I have that are out there crushing it every day.
I admire your dedication. And yes, we ARE all here to make money.
But here's something...
What if, instead of focusing on conversions and split testing all the time, you just doubled down on building an audience?
And no, I'm not talking about your affiliates and IM FB Bros.
I'm talking about a REAL audience.
You know - customers.
Because they're the ones that ultimately give you the lifestyle you're living (or hoping to live).
So what if you focused more on discovering what your customers wanted?
And that way, you can stop focusing on what headline font will boost EPC by 3 cents.
Because money is great. But it's much more satisfying to change lives.