Our pal Max swears it's the key to sustained super success - you can read his thoughts on the "Share One Secret..." thread.
We know being "creative" is not about gimmicks - senselessly, aimlessly and desperately trying to impress the audience.
So how do we do real "creativeness" - to get spellbinding results.
Helps to discover what "Creative" actually means -
Creative = ingenious, innovative, inventive, original, visionary, inspirational, imaginativeness
All good and well - but how do you do it.
Sometimes you have a glorious epiphany - and kerbang - off you go - melting the keyboard as the sparks ignite.
Usually it takes a bit longer.
For me -
I dissect the product/service (and the main competitors) and place each piece under the microscope and do a forensic examination.
Often as not - glimmers of potential "creativeness" suddenly shine through.
I eliminate the "fools gold" and concentrate on the 24k top notch stuff (bit like panning).
Scoop this up and I'm off to the refinery - aka the trusted Olivetti - to bash it all into shape.
Interestingly - if there's not enough creative gold - and I realise what should be there - I talk to the client and we arrange a transplant.
Enough about my technique.
What do you do to find Creativeness?
Don't worry about sharing your "patented" process.
All you're doing is giving out your recipe.
To help others cook up their own unique gourmet of creative wonder words.
And now the "respond now" close... (always good to aim this at the ego - usually our most coveted, treasured and expensive possession).
If you don't participate and reply...
Some may think you might lack a "creative" knack - and being the ace copywriter that you are - you wouldn't want that would you?