There's an FB expert, Rachel Miller, who preaches that FB page and group names should make the prospect feel good about themselves. For example, you may work with overweight moms. They might be embarrassed to know their friends knew they were part of the "Obese Moms" group because of the stigma attached with the word obese. But they wouldn't be so embarrassed for their friends to know they were members of "MomsThat Make It Happen" or "Angel Moms" or something positive.The content of the groups, losing weight for busy, overwhelmed moms might be the same but the feeling that draws you in is more of a positive vibe.
In contrast to that line of thinking, I saw an exit popup from HootSuite that says basically "This is awkward. We thought you were someone who wanted to succeed on social media. Our bad. We'll leave this trial offer up for someone else." I suppose the someone else would be someone who took their business seriously or smarter than me or more likely to succeed. Kind of a negative, shaming, blaming, type of ad.
Which types of copy, positive or negative, do you think work best?