Word choice for a Press Release (critique)
Hi fellow warriors,
Our company is announcing the development of a new online game - Riftforge. I have already done a pretty standard version of the announcement (i.e. no superlatives).
This version is a bit more "edgy" but I'm concerned that journalists reading it might find it too loaded.
Let me know what you think about the word choice and the PR in general.
Upstart MMORPG Riftforge To Challenge Genre Conventions
Summary: Riftforge introduces new technology and gameplay to a stale genre.
November 20, 2009 - Riftforge Entertainment Ltd. today announced the development of Riftforge, an ambitious fantasy online role-playing game. It challenges MMO genre conventions with deep, tactical combat, adding a significant element of player skill. Hundreds of thousands of players will be able to cooperate and compete on an unprecedented scale, thanks to a new technology platform.
"As hardcore gamers ourselves, we have been sidelined for a long time by greedy game companies that are going after the lowest common denominator," said Krasimir Koichev, Riftforge's Producer. "The unrivaled depth of the Riftforge's tactical combat system rewards competitive gamers for their skills, not just the time spent button mashing."
The game world's central location is the Riftforge, a hub structure that seemingly exists out of space and time. When the first Rift opens, players will be able to explore the immense landmass of Manirak. It is home to dozens of warring tribes, feuding city-states, and two empires fighting for supremacy.
The player creates a House (e.g. House Stark), which can send multiple commanders and their troops to combat missions. Completing missions and campaigns results in a constant progression of new skills, better equipment, and elite units.
Commanders and their troops come from the three branches of the Riftforge military: the Guardians, the Rangers, and the Raiders. Each archetype comes with its own unique commanders and units, with customizable skills, specializations, and equipment.
Features:
·Three powerful RPG archetypes to choose from: Guardian, Ranger, and Raider.
·Rare, elite, and epic units for each of the six troop types
·Dynamic frontlines across 81 areas in nine warzones
·Seven enemy factions fielding dozens of generals leading massive armies
·Deep and engaging tactical combat, within a familiar turn-based system
·A revolutionary graphics engine that combines isometric pixel artwork with Flash animations
·Playable on a variety of web-enabled devices (including smartphones like the iPhone)
·Social networking features that enable players to interact and trade, cooperate and compete.
·Includes a free-to-play MMO mode to encourage players to try the game
About Riftforge
Additional information about the Riftforge will be revealed as development progresses. Please visit the official website at www,riftforge,com for details on new playable troops, enemy armies, and war zones.
Our company is announcing the development of a new online game - Riftforge. I have already done a pretty standard version of the announcement (i.e. no superlatives).
This version is a bit more "edgy" but I'm concerned that journalists reading it might find it too loaded.
Let me know what you think about the word choice and the PR in general.
Upstart MMORPG Riftforge To Challenge Genre Conventions
Summary: Riftforge introduces new technology and gameplay to a stale genre.
November 20, 2009 - Riftforge Entertainment Ltd. today announced the development of Riftforge, an ambitious fantasy online role-playing game. It challenges MMO genre conventions with deep, tactical combat, adding a significant element of player skill. Hundreds of thousands of players will be able to cooperate and compete on an unprecedented scale, thanks to a new technology platform.
"As hardcore gamers ourselves, we have been sidelined for a long time by greedy game companies that are going after the lowest common denominator," said Krasimir Koichev, Riftforge's Producer. "The unrivaled depth of the Riftforge's tactical combat system rewards competitive gamers for their skills, not just the time spent button mashing."
The game world's central location is the Riftforge, a hub structure that seemingly exists out of space and time. When the first Rift opens, players will be able to explore the immense landmass of Manirak. It is home to dozens of warring tribes, feuding city-states, and two empires fighting for supremacy.
The player creates a House (e.g. House Stark), which can send multiple commanders and their troops to combat missions. Completing missions and campaigns results in a constant progression of new skills, better equipment, and elite units.
Commanders and their troops come from the three branches of the Riftforge military: the Guardians, the Rangers, and the Raiders. Each archetype comes with its own unique commanders and units, with customizable skills, specializations, and equipment.
Features:
·Three powerful RPG archetypes to choose from: Guardian, Ranger, and Raider.
·Rare, elite, and epic units for each of the six troop types
·Dynamic frontlines across 81 areas in nine warzones
·Seven enemy factions fielding dozens of generals leading massive armies
·Deep and engaging tactical combat, within a familiar turn-based system
·A revolutionary graphics engine that combines isometric pixel artwork with Flash animations
·Playable on a variety of web-enabled devices (including smartphones like the iPhone)
·Social networking features that enable players to interact and trade, cooperate and compete.
·Includes a free-to-play MMO mode to encourage players to try the game
About Riftforge
Additional information about the Riftforge will be revealed as development progresses. Please visit the official website at www,riftforge,com for details on new playable troops, enemy armies, and war zones.
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