Hard question for copywriters

Seek always stuffs at the hot internexus btween valyoo an' mystery.

Then mebbe write what you gaht for the benefit of the uninitiated.


For sures, I endeavor always to make perfectly possibyool sense to nowan.

This way, even if'n I typo on out I can claim on the glammeure.

Do you actually have a product to sell?

If you don't, then you don't need research. You just need a good vocabulary, and the ability to make stuff up.

Like... "Our Amazing ultra science language course uses the latest in neuro-link technology to implant any language directly into your brain. You'll speak like a native from the very first day... Guaranteed!"

Unfortunately it will not make you a good copywriter, but it can help you on your way towards becoming a good short story fiction writer.

On the other hand...

If you are selling a language course, and you're looking for a unique mechanism, the first thing I recommend is getting the course and trying it out for yourself.

That's one of the best ways I've found to learn the product and discover any unique hooks and selling points.

Also, talk to the creator and find out why they created the course. There might be some hidden gems in the backstory.

You also want to study the competition so you can figure out what makes your product different.

The other thing, and the most important thing in my opinion, is to study the market and figure out what buyers of your product like, and dislike, about what is currently on the market.
Review sites are a good place to start (Amazon can often be a gold mine for customer research).


Other than that I'm not really sure what you're asking here. Because while google translator is an amazing tool for cross culture communication, it doesn't always translate syntax or nuance correctly. So I'm not 100 percent certain what you are trying to do.

The main thing I would stress to you is this... Copywriting is selling!
Everything else is just a distraction.

And the best way I've ever found to sell is to find out what people want, and figure out a way to give it to them.

If you can find a way to tie your product into what the market already wants, then your copy doesn't need to be great because buying just becomes the natural conclusion for your costumers to make their life better.

Products are not really the problem if you can write good advertising copy.
In the text I had written that it is first a practice project.

In every training profession it works like this: You learn theory and practice and then you go, after you have gained experience and offer that as a service on the market.

As soon as I have learned and understood the contents of the course and have implemented them at least on one product, I immediately get a paid trial order.

What makes you think that knowledge and implementation can make me a good copywriter? I know enough other copywriters who have completed the course and have been successful copywriters for years and can make a good living from it.

I had already written that the course is no longer sold. The purpose was to create a course to get enough good copywriters to sell their products.

I've already studied the target audience, but couldn't find anything out of the ordinary.

What do you mean, "Copywriting sells, everything else is a distraction?"
I want to write advertising copy, newsletters, etc. not only for myself, but also for companies, and that works through exceptional copy.

That you don't understand my question about what I'm looking for is perhaps because you're not a copywriter.

I asked how I can find special information with the help of research, whether with the Internet or other media, which is valuable for the reader but not generally known.

Rudeness is not tolerated here.

You asked for advice - and then insult a copywriter who takes the time to answer you. No one here can give you 'support' for a course you purchased or answer questions about how to implement a course they've never seen.

You seem to believe there is information online that others cannot or do not find and that isn't realistic.

I think you're the one who's misunderstanding - you've already been given tips in this thread. The best form of research is to buy the product and use it yourself, then you can incorporate that experience in your copy. Couple that first-hand knowledge with an understanding of your target market's motivations and you're off to a great start.

The reason finding a product first was suggested, is so you can concentrate on selecting something in a market in which you perhaps already have some knowledge or experience.

Clients aren't inclined to hire a copywriter fresh out of study - they'll usually require evidence of real-world success.

My précis, evrywan's nightmare.

Not sure if this thread is still alive and going anywhere...

but, having worked with AWAI before I can say that the whole 'look for something special that the reader doesn't know' is a universal thing in copywriting.

You always want to have your product as being something new...something with a different twist...a new angle...

a good example is Hopkins with his beer ad that took Schlitz from #5 to compete with #1.

He took what every brewery knew about making beer and talked about it in an ad. The thing is, he was the first one to ever talk about it even though it was a common procedure to make beer.

It was through research that he came up with the idea.

Research is what will give you a headline.

The research will give you bullet points.

The research will give you the big idea that Ogilvy talked about.

The research will give you the subheads.

Research is what will write your whole piece.

If you can't come up with a 'new' idea to promote your product...you'll have minimal results.

What's new about your product...even if it's an old product?

What sets your product apart from all the others?

Why should anyone read your sales piece unless it offers something new the reader didn't already know?

Mysterious Information

So you're curious , right?

Plus also FELINE ??

An' you ain't ate too good or crapped too straight in months?

Time to ask: the frick the folks whose sofa you pee on feedin' yr ass?

MYSTERIOUS INFORMATION sets you free to go hungry for weeks without a care.

They try feedin' you crap -- HA! -- soon they gonna find you dead undah a bush!

"If it ain't worth eatin', I ain't playin' -- an' if'n it don't even exist, quelle FFSment."

Mysterious Information

Cat Food For Cats Don't Care For Cat Food
Plus Hoomans can Consoom It Also If'n They Desprit

You're struggling to research your market because you're thinking too broadly.

what do you want to know about the market?

Who are the biggest names? How do they position themselves?

What are some smaller but growing names in the market? How have they positioned themselves to differentiate from the top dogs?

Look at the reviews on the companies sites and sort lowest to highest, you'll see all the things that your customers dislike about your competition, you can use this in your own positioning.

Ask your client the most common objectives people have to buying the product.

Your research needs to be intentional. Try to answer as many questions like this as possible and ultimately the biggest question "How can a business like X make the most money possible in this market?"