What you can learn from the Gary Halbert Letter

by Bigtree

Posted: 16 years ago 5 replies

COPY WRITING

It seems difficult to find legitimate source of Gary Halbert copywriting training...

But there is always the Gary Halbert Letter, which he seems to have poured himself into, and its free.

Someone has said that with that alone, virtually, one could pretty much learn to become a successful copywriter.

I was wondering what copywriters here have learnt and believe you can learn from the GH letter. Are there any particular letters that you would single out as essential.

Many thanks

BT

#gary #halbert #learn #letter

Kevin-VirtualProfitCenter 16 years ago

Whenever I am experiencing "copy writers' block" I go over and "waste" an hour at Untitled Document - I always come back with some seed of an idea that I can grow into copy.

Edit: Someone should volunteer to fix all the techie problems with the site now, tho..."Untitled Document" link goes to TheGaryHalbertLetter.com.
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- RickDuris 16 years ago
  
  My opinion: What made Gary great was his autheniticity.
  
  Even down to his days, when he popularized/invented the term "****weasel."
  
  (I still giggle like a kid when I hear that.)
  
  More importantly than copywriting, more than the fact that he was an entrepreneur's entrepreneur, more than fact he made no bones about making money...
  
  He cared about people. As a leader in our community, he left a legacy.
  
  - Rick Duris
  
  PS: What most people don't know is that not everything Gary touched turned to gold. He was the copywriters' version of Babe Ruth.
  
  When it came to his newsletters, they were a labor of love for him. It was like his letters to Bond, while he was in prison. Those are priceless to a marketer/copywriter.
  
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  Hugh Thyer 16 years ago
  
  You should read Gary's letters on 2 levels.
  
  First, read what he has to say, and what he's teaching.
  
  Then study how he says it. The use of emotion, the buttons he pushes to get a reaction from you and the way he tells his stories.
  
  Thanks
  
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  Kevin-VirtualProfitCenter 16 years ago
  
  Originally Posted by Hugh Thyer
  
  You should read Gary's letters on 2 levels.
  
  When I read that line I had a picture of Hugh reading them first while sitting on the floor and then going up a level to his chair to read them again.
  
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  The Miracle Squeeze Page: Scientifically Proven to Convert 84.1% of Visitors into Subscribers
  
  Works for Anybody, Any niche - It's so simple you'll wonder why everyone isn't using it
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What you can learn from the Gary Halbert Letter

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