How many URLS per email? (in an AR series)

by Networking_now

Posted: 16 years ago 12 replies

COPY WRITING

If you have a series of 25 emails, the usual niche AR series written to persuade your subscribers to purchase your products....... how many URLs would you copywriters advise to include per email?

what is the usual amount?

I mean in this format,

---> http://www.yourURLhere.com

random sentnce here, random sentnce here, random
sentnce here, random sentnce here, random sentnce here,

---> http://www.yourURLhere.com

random sentnce here, random sentnce here, random
sentnce here, random sentnce here, random sentnce here,

What amount of urls per email do you professional copywriters use in your emails and recommend?

What is the maximum + Minium you guys would use?

#email #series #urls

Fernando Veloso 16 years ago

I just use ONE unique url repeated twice: once in the beginning and again before closing the message.

But I am not "a" copywriter.
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Kevin-VirtualProfitCenter 16 years ago

In a promotional/advertorial email I attempt to give a compelling reason for them to visit the link. Typically that limits me to 2-3 links per email.

In a "newsletter" type email I will have many links--often over 20--but they do not all go to the same landing page.

By the way...

Before you use a text arrow ( -->) to point to your links, test it. In some tests the arrows actually decreased click throughs.
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mjwilliams2

16 years ago

If I remember correctly, I think I read some test results where 3 URLs tested the best. I can't dig this up, so take it with a grain of salt. That said, for me it depends on the length of the email. I often use only 1 or 2 if the email is short, and I still get a CTR of 20% or more. (I personally don't like pummeling my prospects with tons of URLs. Doesn't feel right.)

Thanks
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Networking_now

16 years ago

Originally Posted by mjwilliams2

Can you please dig that up please,

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Raydal 16 years ago

A rule of thumb and one that I try to follow is that you
have one URL per preview window size.

What do I mean by this?

Each email client has a preview window where you can see
the beginning of the email before you have to scroll down.
You should have your first link in the preview pane and have
one link for each preview pane length down the email.

What this does is that the reader is always seeing your link
in whatever scrolling stage they are at. This normally turns
out to be 3 link per email and I always include one in the
P.S. as well.

-Ray Edwards
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- Reeveso 16 years ago
  
  Personally... I try to get one in as quickly as I can while not "forcing it" at the top.
  
  Then somewhere around the middle of the copy.
  
  Then one in the P.S.
  
  So basically...top/middle/end. Easy enough to remember
  
  But that all depends on the email, who it's going to, WHY it's going to them, etc. etc.
  
  It's a good general guidelines to follow though.
  
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senderbot 16 years ago

Hi,

I'd say you have no more than 2 in the body of your email and then you have the un-subscribe and signature links etc which add 1 or 2 more.

I've had emails bounce back to me when I've included quite a few links as the smaller ISPs tend to use the number of links in an email as one of their primary spam filters. It's annoying because I can send normal genuine emails to friends with a few links for stuff they've asked for and they just bounce.

Cheers

Max
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Sheila Atwood 16 years ago

You want to create a call to action. Using more than one URL gives your readers too many choices...just tell them what to do. Repeat the same URL each time you are calling them to action.
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Jay White 16 years ago

I usually do 3-4, depending on the email. But the real key is sliding them into the right places. Use your copy as a funnel that leads naturally to the link. Make everything move towards that link, so the only thing left to do is click. I like to pose a question just before a link, so the link provides "the answer" inside.
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BrianMcLeod 16 years ago

I like emails that get the click very early...

...like this one here:

http://linketydoodah.com

Then I explain that I really just made up the
whole linketydoodah story to illustrate my point.

In fact, if you go searching for linketydoodah,
you won't find diddly-squat.

Right now, you might be asking yourself:

"Why WOULD I find diddly-squat? I'm searching
for linketydoodah!"

And that's the point we're making right here:

http://linketydoodah.com

Isn't email fun?

Best,

Brian
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- Paul Hooper-Kelly 16 years ago
  
  Hi Networking_now,
  
  I agree with Ray: three links, with one always visible is ideal.
  
  That means one fairly early on - perhaps proceeded by ...
  
  " In a hurry? Then click here for the scoop: [link]"
  
  The second one should fit smoothly into the narrative towards the end.
  
  And you should always have a post script containing your most compelling reason to click the link right away. And the post script should end with something like ...
  
  "Here's that link again: [link] "
  
  Warmest regards,
  
  Paul
  
  Thanks
  
  1 reply
  
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  Anita Ashland 16 years ago
  
  I mix it up, especially if it's a series of 25 emails. If the email is a story, I usually have one link near the bottom and then again in the P.S. Other times I use 2-3 links throughout the body and one in the P.S.
  
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How many URLS per email? (in an AR series)

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