How To Know Who My Customer Is
I have just started reading Dan Kennedy's book The Ultimate Sales Letter, and realize that I have a long way to go on learning who my customer is.
I have some very generalized ideas but now see that I am nowhere near to knowing what I need to know to properly relate to the market I want to target.
As a result I am guessing that before I can answer the 10 aspects that I need to know about my customer from the list Dan provides at the end of the first chapter I will probably need to do some demographics research as a starting point.
Am I on the right track? Is that where everyone else starts? Just kind of confused about where to begin and what resources other people use to try to develop an understanding of the customers in a target niche.
Thanks!
Randall :confused:
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