24 replies
K guys, I'm not going to say, "I'm ready for the thrashing." because that got my ass kicked last time I asked for a critique.

This time, I'm just going to say I got a page up, it doesn't have much copy on it, and I don't know what things to change, but would you take a glance at it and tell me if you see any glaring mistakes?

I've got 10k hits coming to it, don't know how to test for conversions, etc.

Do I take the 10k, divided by number of sales, or the number of autoresponder signups divided by number of sales?

or would it be the number of hits divided by the number of autoresponder signups?

Here's the link: Web Traffic
#review
  • Profile picture of the author The Copy Nazi
    Banned
    "See any glaring mistakes"??? Where to start. It's a terrible page. Starting with the twee line "Leading the leading edge in technology". Followed by a crap headline. Followed by an opt-in form shoved in my face. On a bright yellow background. Followed by a long boring list of business categories. Topped off with some half-baked offer. Result - total fail.
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  • Profile picture of the author Vincenzo Oliva
    Pure promo, pure hype. Empty promises onliners have seen a million times "Hot leads to your business". I'm an average viewer and I'm thinking:

    Who are you?
    What do you have?
    Why should I believe you? Why should I trust you?
    How is this different then the ones I already got burned on?
    Is this another mlm scam?

    What do I get if I optin? More information? Anything useful or another offer?

    Too many unanswered questions and not enough proof of a unique benefit.
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  • Profile picture of the author Paul Hancox
    In my brutally honest opinion, it comes across as cheesy and a little spammy.

    As for conversions, it depends what you're measuring.

    You can measure your visitor to subscription conversion rate, your visitor to sales conversion rate... or both.

    For the visitor to subscription conversion rate, divide subscriptions by visitors, i.e.

    50 subscriptions / 10000 visitors = 0.005

    Then multiply by 100 to get a %, i.e. 0.005 x 100 = 0.5%.
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  • Profile picture of the author Kingshouse
    What are these 10k hits?

    Your colours are too loud. They detract from whatever it is you are offering.

    One question you must answer for your opt ins is "What's in it for me?"

    The page is too long and I really do not know what you are offering.

    Be more specific. Look for squeeze pages in your niche or similar and learn from them.

    You need to make a solid proposal for your visitors to WANT to join your list. I don't see that proposal. All you seem to be saying is Sign In Here because I say so.

    I hope this helps

    Will
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  • Profile picture of the author ewenmack
    [QUOTE=SDenham;2637646]K guys, I'm not going to say, "I'm ready for the thrashing." because that got my ass kicked last time I asked for a critique.

    This time, I'm just going to say I got a page up, it doesn't have much copy on it, and I don't know what things to change, but would you take a glance at it and tell me if you see any glaring mistakes?

    Yes glaring mistake #1: It doesn't show you have read the post at
    the start of this forum about "Use This Checklist Before Asking For Critique".

    #2 It doesn't show you have learnt anything from your last review.

    So to sum up, your lack of dilligent effort makes for a strong case to
    pay a copywriter to write it for you...

    ---or pay a copywriter to review it for you.

    The second option will be tuff for a copywriter because he/she has
    very little to work with.

    All the best,
    Ewen
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  • Profile picture of the author Aj Wilson
    ---or pay a copywriter to review it for you.
    I'll second Ewen,

    and hit Mals WSO and get (ask) him to write your copy for you mate.
    your page is a disaster (and I say that in a nice way)

    with 10K hits a day (providing your traffic is targetted),
    you'll make your investment back over time.
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    • Profile picture of the author SDenham
      Originally Posted by Aj Wilson View Post

      I'll second Ewen,

      and hit Mals WSO and get (ask) him to write your copy for you mate.
      your page is a disaster (and I say that in a nice way)

      with 10K hits a day (providing your traffic is targetted),
      you'll make your investment back over time.

      What I meant was I bought 10k hits, they'll be coming over the next few weeks. I've got to get this thing converting, because traffic ain't cheap.

      Thanks to the compassionate warrior who sent me the audio, I'm not in this to look like a genius, and no, I didn't even see the checklist. THanks for pointing it out, I'll go find it now.

      Really, I'm just trying to get things moving, like half the other clueless newbies out there. But, really bash away, I'm taking notes on every suggestion, and have new copy that will be posted very shortly.

      Thanks to everyone.
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      • Profile picture of the author Aj Wilson
        Are you able to pause your traffic?

        I would've really got a few sales pages/funnels created
        before switching on the traffic.

        Sounds like you need some split testing software,
        I just use Rapid Action Profits, or GoTryThis...

        but you might like to try search some free ones

        Free A/B Split Testing - Increase site performance | Joe Bennett, Chicago SEO

        I havent used this myself,
        just an idea.

        I dont know your budget, traffic source, sales funnel or ROI,
        but split testing software will help you split the traffic equally
        so you can test different sales pages/conversions/ROI etc.

        New graphics (alongside new copy) would help also,
        just google your competition to get some ideas.

        all the best,

        lunch time now
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        • Profile picture of the author SDenham
          Originally Posted by Aj Wilson View Post

          Are you able to pause your traffic?

          I would've really got a few sales pages/funnels created
          before switching on the traffic.

          Sounds like you need some split testing software,
          I just use Rapid Action Profits, or GoTryThis...

          but you might like to try search some free ones

          Free A/B Split Testing - Increase site performance | Joe Bennett, Chicago SEO

          I havent used this myself,
          just an idea.

          I dont know your budget, traffic source, sales funnel or ROI,
          but split testing software will help you split the traffic equally
          so you can test different sales pages/conversions/ROI etc.

          New graphics (alongside new copy) would help also,
          just google your competition to get some ideas.

          all the best,

          lunch time now
          I paused the traffic and did some redesign, but I was trying to find a way to split test different things, and don't quite understand the technology behind split testing.

          I'm at the point that I think just building a duplicate landing page for testing, and putting a rotator on the domain name is the best way to do my testing.

          What do you think of this approach? Can I get the info I need from this?
          Thanks
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  • Profile picture of the author davemiz
    DAY-UM!

    I thought I was looking at one of them direct marketing sites from way back in 1999.

    just sayin'
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    “Judge your success by what you had to give up in order to get it.”
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    • Profile picture of the author ewenmack
      Originally Posted by davemiz View Post

      DAY-UM!

      I thought I was looking at one of them direct marketing sites from way back in 1999.

      just sayin'
      Actually I'm thinking of the 60's of a dude on poppies having
      a vision what the internet would be like.

      Ewen
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  • Profile picture of the author hlsmith
    I'm new to the board so I won't be as blunt...but...

    UMMM...WOW.

    To tell you the truth, I'd just get someone to start all the way over with the site and get a good writer to write your sales copy for you. It's a little "over the top" hypey...

    Ok, not just a little...

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    • Profile picture of the author SDenham
      k, then, based on the page you see, how about some price quotes?

      You can PM me if you don't want to share your rates with the world.
      Thanks guys.

      BTW, I did take your suggestions to heart. new copy appears on the site as of now. Anybody wanna look again, tell me if I'm on the right track?
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by SDenham View Post

        k, then, based on the page you see, how about some price quotes?

        You can PM me if you don't want to share your rates with the world.
        Thanks guys.

        BTW, I did take your suggestions to heart. new copy appears on the site as of now. Anybody wanna look again, tell me if I'm on the right track?
        You took our suggestions to heart? And did what exactly? Made it a complete train-wreck? Well done. You'll go far.
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        • Profile picture of the author SDenham
          Originally Posted by Metronicity View Post

          You took our suggestions to heart? And did what exactly? Made it a complete train-wreck? Well done. You'll go far.
          Wow, you really are a Nazi aren't you? How about a useful critique?

          It's a given that I'm not a professional copywriter, but you haven't done anything but make an asshole of yourself.

          I appreciate your time in taking a look at it, and I'm trying. I'm really using all the other people's suggestions the best I can.

          You haven't made any suggestions, so your comments are just insults.
          If I wanted to be bullied, I'd go play in the sandbox with the other badly behaved children. .

          Please, kindly go the **** away, and let me make my mistakes in an environment that is conducive to learning.

          Have a nice day.

          All the other copywriters, I really am interested in quotes. I have never worked with a copywriter before, but understand that I need one. Please let me know your rates.
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          • Profile picture of the author The Copy Nazi
            Banned
            Originally Posted by SDenham View Post

            Wow, you really are a Nazi aren't you? How about a useful critique?

            It's a given that I'm not a professional copywriter, but you haven't done anything but make an asshole of yourself.

            I appreciate your time in taking a look at it, and I'm trying. I'm really using all the other people's suggestions the best I can.

            You haven't made any suggestions, so your comments are just insults.
            If I wanted to be bullied, I'd go play in the sandbox with the other badly behaved children. .

            Please, kindly go the **** away, and let me make my mistakes in an environment that is conducive to learning.

            Have a nice day.

            All the other copywriters, I really am interested in quotes. I have never worked with a copywriter before, but understand that I need one. Please let me know your rates.
            Crikey, what a crybaby. I didn't make suggestions huh? Go back and read it again. You want a "useful critique" - Give up trying to write copy or design a salespage. You're hopeless at it and don't take advice. This isn't kindergarten...this is the shark pool. Learn to swim in it or give up trying to be an internet marketer. The mistakes YOU KEEP MAKING are salespage 101 stuff. Stuff that can be easily fixed - if you can swallow your precious pride and be prepared to learn.

            BTW I don't see you asking "What's wrong with the bright yellow background?"...or "What's wrong with the headline?"..."Why do you think my slogan naff?" etc.
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  • Profile picture of the author Kingshouse
    Originally Posted by SDenham View Post

    K guys, I'm not going to say, "I'm ready for the thrashing." because that got my ass kicked last time I asked for a critique.

    This time, I'm just going to say I got a page up, it doesn't have much copy on it, and I don't know what things to change, but would you take a glance at it and tell me if you see any glaring mistakes?

    I've got 10k hits coming to it, don't know how to test for conversions, etc.

    Do I take the 10k, divided by number of sales, or the number of autoresponder signups divided by number of sales?

    or would it be the number of hits divided by the number of autoresponder signups?

    Here's the link: Web Traffic



    Hi

    I don't know too much about all these traffic hits but I will say this. Hits will not make you money at all!

    You really need targeted traffic.

    What is the source of your traffic?

    I have tried a lot of so called guaranteed traffic and they were dismal.

    If it is what I am thinking then out of 10k you'd be surprised if even 20 signed up!

    Anyway I think you should get rid of that yellow colour around your squeeze page if that what it is.

    That list is a turn off!

    I'll be honest and say your site has no real credibility. This could hurt you. Your traffic source may find it hard to believe you have been going for 15 years and can't even get up a half decent website.

    It appears to me you have not done much with the advice given on this forum.

    Why not look for a nice free template online. This will give you a fairly decent page to receive this 10k hits you talk of.

    I hope this helps

    Will
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  • Profile picture of the author Andrew Gould
    Hi,

    I'd advise checking out this WSO:

    http://www.warriorforum.com/warrior-...fic-bonus.html

    You're getting a high quality, professionally designed squeeze page for a fraction of the price of getting it custom done.

    Obviously you still need copy, but just to grab someone's email address it doesn't to be anything fancy.

    You simply need to tell the reader why they should give you their email - what's in it for them.

    And then, if you can, prove whatever you're saying, show your traffic stats suddenly jumping... and the corresponding jump in sales.

    Hope this helps.
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    Andrew Gould

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  • Profile picture of the author The Copy Nazi
    Banned
    Oh...I just went back to your "Thrashing" thread and read one of your replies -
    WTF?

    Thanks for the book link, but your comment is confusing. Set up for what? Incongruous?


    The site is all ****ed up now, because I'm trying to fix some of the glaring errors. While I appreciate the feedback, the smartass, better-than-you-because-I've-been-doing-this-longer attitude, I can live without.
    Do you see a pattern here?
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    • Profile picture of the author SDenham
      Originally Posted by Metronicity View Post

      Oh...I just went back to your "Thrashing" thread and read one of your replies -
      Do you see a pattern here?
      Yes, actually I do. I see a bunch of great people working together, helping each other be better at their chosen profession, and a few idiots lacking online and offline social skills, making every interaction unpleasant.

      Which category do you fall into?

      By the way, I asked you nicely to go away. Is Rediculously Rude Assholishness the only language you understand?

      hmmmm, lets go back through some of your posts and see what kind of trash we can dig up. I'll be back.
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  • Profile picture of the author Daniel Scott
    A critique won't help you... because this page is SO far away from being right that it's almost painful.

    The reason you're getting destroyed here is because you haven't put any effort into learning how to write copy.

    Go to the sticky on good copywriting books... dissect a ton of salespages... write your ass off.

    Hone your chops.

    THEN try writing a page.

    There's a reason we get paid the big bucks...

    ...this is NOT an easy gig.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author SDenham
      Originally Posted by Daniel Scott View Post

      A critique won't help you... because this page is SO far away from being right that it's almost painful.

      The reason you're getting destroyed here is because you haven't put any effort into learning how to write copy.

      Go to the sticky on good copywriting books... dissect a ton of salespages... write your ass off.

      Hone your chops.

      THEN try writing a page.

      There's a reason we get paid the big bucks...

      ...this is NOT an easy gig.

      -Dan
      Yeah, I've finally admitted defeat on this one. I'm working 2 jobs, writing a book, and doing all this stuff, in addition to putting a motor in a truck (yeah, my manicure looks like a crap sandwich) It will be much easier to just hire this done by someone who has time, energy and talent. I don't even WANT to be a copywriter, but it needed to be done, and this was my lame attempt to get it done.

      SEO and techy stuff, I can handle, but when it comes to sales language, I give. Thanks though.
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  • Profile picture of the author The Copy Nazi
    Banned
    @ Susan Denham. Here's what's wrong with your page.

    1. Originally you had a sunflower yellow background which distracted from the reading of the copy. Now you have Funeral Black, which is even worse. 10% Cyan added to White is what you want. Like this page The html color code is #e6e7e8 (the original page was by Jack Duncan. Steve Fullman and I were mucking around with making a Wordpress Theme out of it. We still might.)

    2. Using a slogan just paints you as an amateur. It's Forties or Fifties-style advertising - "We gotta have a slogan". But if you insist on having it, at least make it memorable. "Leading the leading edge in web traffic technology" not only sounds naff but it doesn't make sense.

    3. Your heading is a dead duck. You're asking a question. The problem with that is the answer could be "yes" or "no" or "I don't give a sh*t". Most probably the latter.

    "How much more profitable will your site be when you start getting 1,000; 5,000; 10,000 more visitors every day?"

    The semicolons make the figures hard to read. No matter. The headline doesn't work anyway. It would be much stronger with a definite benefit - "Here's how to get 10,000 visitors to your site every day and sell them a sh*tload of stuff" - or whatever it is.

    4. Adding "No BS" just gives the impression that you are indeed bsing.

    5. Then you shove a bloody awful-looking opt-in under our faces with the command "Sign Up!". Why should I? What's in it for me?

    6. Blue lettering. Again - why?

    7. Your scintillating copy reads "For the past 15 years our team ...blah blah blah". Who cares? Who is this fabulous "team" anyway? Where are your credentials? Why should we trust you? And who are these "some of the biggest corporations in the world"? I call BS on that one right away. Have you done work for Microsoft, Unilever, BP, CNN? Who exactly are we talking about here? Or have you just pulled this out of your butt?

    Then you go for the double-whammy with Now, they’ve decided to share some of that money-sucking mind-warping, response-getting talent with the general public.

    Get ready for warp speed.

    Does one of these categories fit your business?


    8. The "general public". Nope. Never say that. Terrible choice of words. Talk one on one. Use "you". "Get ready for warp speed"?? Sounds cool. But WTF you talking about?


    9. Why the long list of categories? Do you seriously think people are going to trawl through that and crack a stiffy when they see their own category listed? I think not.

    10. You end with another lame call-to-action - "Find out more by entering your info". Again - why should I? What's in it for me?

    11. Finally. Your attitude sucks. If you truly wanted to learn and take advice you would be asking questions rather than trying to slag people off - in your words - "like an asshole". Especially since you've only been here 5 minutes.

    p.s. you might want to take your own advice here - http://ezinearticles.com/?How-to-Let...ger&id=3373972
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    • Profile picture of the author SDenham
      Originally Posted by Metronicity View Post

      @ Susan Denham. Here's what's wrong with your page.

      1. Originally you had a sunflower yellow background which distracted from the reading of the copy. Now you have Funeral Black, which is even worse. 10% Cyan added to White is what you want. Like this page The html color code is #e6e7e8 (the original page was by Jack Duncan. Steve Fullman and I were mucking around with making a Wordpress Theme out of it. We still might.)

      2. Using a slogan just paints you as an amateur. It's Forties or Fifties-style advertising - "We gotta have a slogan". But if you insist on having it, at least make it memorable. "Leading the leading edge in web traffic technology" not only sounds naff but it doesn't make sense.

      3. Your heading is a dead duck. You're asking a question. The problem with that is the answer could be "yes" or "no" or "I don't give a sh*t". Most probably the latter.

      "How much more profitable will your site be when you start getting 1,000; 5,000; 10,000 more visitors every day?"

      The semicolons make the figures hard to read. No matter. The headline doesn't work anyway. It would be much stronger with a definite benefit - "Here's how to get 10,000 visitors to your site every day and sell them a sh*tload of stuff" - or whatever it is.

      4. Adding "No BS" just gives the impression that you are indeed bsing.

      5. Then you shove a bloody awful-looking opt-in under our faces with the command "Sign Up!". Why should I? What's in it for me?

      6. Blue lettering. Again - why?

      7. Your scintillating copy reads "For the past 15 years our team ...blah blah blah". Who cares? Who is this fabulous "team" anyway? Where are your credentials? Why should we trust you? And who are these "some of the biggest corporations in the world"? I call BS on that one right away. Have you done work for Microsoft, Unilever, BP, CNN? Who exactly are we talking about here? Or have you just pulled this out of your butt?

      Then you go for the double-whammy with Now, they’ve decided to share some of that money-sucking mind-warping, response-getting talent with the general public.

      Get ready for warp speed.

      Does one of these categories fit your business?


      8. The "general public". Nope. Never say that. Terrible choice of words. Talk one on one. Use "you". "Get ready for warp speed"?? Sounds cool. But WTF you talking about?


      9. Why the long list of categories? Do you seriously think people are going to trawl through that and crack a stiffy when they see their own category listed? I think not.

      10. You end with another lame call-to-action - "Find out more by entering your info". Again - why should I? What's in it for me?

      11. Finally. Your attitude sucks. If you truly wanted to learn and take advice you would be asking questions rather than trying to slag people off - in your words - "like an asshole". Especially since you've only been here 5 minutes.

      p.s. you might want to take your own advice here - How to Let Go of Anger
      Metronicity, I appreciate you finally posting something useful. Thank you for your time.

      in reference to #11, I would say same goes for you, but you do get points for actually taking time to write a critique that I can learn from, instead of spouting useless insults.

      You have been around for quite a while, here in the Warrior forum, so it stands to reason that you didn't come in here expecting to just slam me, and cause me to slink back into the vague abyss of internet anonymity without sticking up for myself.

      Surely you realized, when you began this interaction, that it would get ugly. It has, and I am finished with it.

      Now, if you will pardon me, I'm going to go apply the changes you suggested.

      Once again, thank you. THAT was a great critique, and exactly what I was hoping for.

      Hope you liked my article.
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