VINDICATION - Six Months Copywriting Boot Camp Paid Off
First off... thank you, thank you, thank you guys for your critiques.
Over the past six months I have written - and tested - over 55 sales letters.
As you can imagine, most of them bombed.
But... after all these disasters... I've finally 'absorbed' the skills needed to write copy that creates a six figure revenue for a business. Because I have.
Here's what I've learned:
Copy must be emotional. You must emotionally engage prospects early and often. Here's a spreadsheet I put together loaded with emotional words:
Zoho Sheet - Online Spreadsheets
Build a belief 'bridge' from your prospect to your product. Each paragraph should get the prospect agree with what you've said. All these little agreements lead up to a sale.
Video and graphics are crucial. I can't wait for the 'top guns' to read this... and I expect a lot of flak for it. But in my experience taking the time to communicate your sales message in as many formats as possible will only drive sales.
Some people read, others watch TV. Why not appeal to both?
Read a handful of copywriting books. Just a few. I read everything I could get my hands on... but only two really mattered: Tested Advertising Methods and Breakthrough Advertising (one of the best books I've ever read).
Copy a sales letter a day. This is the hard part. But it really, really works. The little nuances work their way into your fingers.
Copy anything on this site:
Info Marketing Blog | Direct Response Marketing | Copywriting
You get a feel for the rhythm and pace, as well as the transitions.
And speaking of transitions, you better master those as well:
101 Mind-Grabbing Bucket Brigade That Will Keep Your Prospects Eyes Glued To Your Sales Pitch!
You see, copywriting is just like playing a guitar. At first, you gotta master the mechanics... and then you start making beautiful music.
Believe me, I'm by no means a 'top gun' copywriter. But I'm learning and growing each and every day... and you can too!
To your success,
Coz
Over the past six months I have written - and tested - over 55 sales letters.
As you can imagine, most of them bombed.
But... after all these disasters... I've finally 'absorbed' the skills needed to write copy that creates a six figure revenue for a business. Because I have.
Here's what I've learned:
Copy must be emotional. You must emotionally engage prospects early and often. Here's a spreadsheet I put together loaded with emotional words:
Zoho Sheet - Online Spreadsheets
Build a belief 'bridge' from your prospect to your product. Each paragraph should get the prospect agree with what you've said. All these little agreements lead up to a sale.
Video and graphics are crucial. I can't wait for the 'top guns' to read this... and I expect a lot of flak for it. But in my experience taking the time to communicate your sales message in as many formats as possible will only drive sales.
Some people read, others watch TV. Why not appeal to both?
Read a handful of copywriting books. Just a few. I read everything I could get my hands on... but only two really mattered: Tested Advertising Methods and Breakthrough Advertising (one of the best books I've ever read).
Copy a sales letter a day. This is the hard part. But it really, really works. The little nuances work their way into your fingers.
Copy anything on this site:
Info Marketing Blog | Direct Response Marketing | Copywriting
You get a feel for the rhythm and pace, as well as the transitions.
And speaking of transitions, you better master those as well:
101 Mind-Grabbing Bucket Brigade That Will Keep Your Prospects Eyes Glued To Your Sales Pitch!
You see, copywriting is just like playing a guitar. At first, you gotta master the mechanics... and then you start making beautiful music.
Believe me, I'm by no means a 'top gun' copywriter. But I'm learning and growing each and every day... and you can too!
To your success,
Coz
Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...
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