Why is this not converting?

23 replies
Hi,
I Have a site that is in first page of google even! but I can't seem to convert any..

Here is the url Eve Online Guide

Any help or suggestion would be appreciated. I am just New at IM so I am still in the learning curve.

Any tips would be helpful on what to change
#converting
  • Profile picture of the author bensmokey
    Depends where your promoting it i guess how your driving traffic and how targeted that traffic is
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  • Profile picture of the author chapdaddy
    How many people who come to the page click the link to the sales page? It took me a second to see that was what you wanted me to do.
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  • Profile picture of the author Fermina
    All the traffic comes from google. It's position is #3 from the keyword "Eve online guide" where I promote a clickbank product
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    • Profile picture of the author RickDuris
      Hi Dags,

      1. Design is not conducive to reading through the piece. The drastic background change plus the bold line between the headline/video area and the presell part, is causing people to stop reading.

      And in the presell area, the lines are way too long. Plus there no links or buttons to click through to the product.

      Get rid of the testimonials. Yours alone will be good enough.

      One more thing: The paragraphs are way too long as well.

      Bottom line, you're making it too hard on the reader.

      2. There is no headlin per se. Saying something is "best" is not going to cut it. The subhead is good, but you may want to consider turning it into bullets. Again, it's too long.

      2. The part where you are pre-selling sounds like you are selling. Stop. You might want to totally write this in the 1st person and tell people why you are raving about the product.

      3. I'd test the video autostarting, but frankly I'm not impressed with it. Very unmemorable. I'd rather see you in front of a camera talking about YOUR experience regarding the guide.

      4. I know you tried to do a GREAT job, but something like this can backfire. Which is what sounds like what's happening. SImply the whole look of it.

      5. You may want to consider investing Paul Hancox's course on preselling. He's hanging around here somewhere.

      Basically, it's a do over, but you've got ambition. I see that.

      - Rick Duris

      PS: Good choice on the domain name. And keep the SEO optimization up.
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      • Profile picture of the author green tuesday
        Originally Posted by RickDuris View Post

        1. Design is not conducive to reading through the piece.
        Start with this.
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      • Profile picture of the author Fermina
        Originally Posted by RickDuris View Post

        Hi Dags,

        1. Design is not conducive to reading through the piece. The drastic background change plus the bold line between the headline/video area and the presell part, is causing people to stop reading.

        And in the presell area, the lines are way too long. Plus there no links or buttons to click through to the product.

        Get rid of the testimonials. Yours alone will be good enough.

        One more thing: The paragraphs are way too long as well.

        Bottom line, you're making it too hard on the reader.

        2. There is no headlin per se. Saying something is "best" is not going to cut it. The subhead is good, but you may want to consider turning it into bullets. Again, it's too long.

        2. The part where you are pre-selling sounds like you are selling. Stop. You might want to totally write this in the 1st person and tell people why you are raving about the product.

        3. I'd test the video autostarting, but frankly I'm not impressed with it. Very unmemorable. I'd rather see you in front of a camera talking about YOUR experience regarding the guide.

        4. I know you tried to do a GREAT job, but something like this can backfire. Which is what sounds like what's happening. SImply the whole look of it.

        5. You may want to consider investing Paul Hancox's course on preselling. He's hanging around here somewhere.

        Basically, it's a do over, but you've got ambition. I see that.

        - Rick Duris

        PS: Good choice on the domain name. And keep the SEO optimization up.
        I did my best for the design but I think I over did it. Maybe I should just do a dark background and the header with the picture making it smaller. I wanted to go with the eve them so that's why I wanted to make the background and header like that. I thought the design was cool but I think I should make it simple

        and maybe I can find helpful tips here in WF in copywriting or if i get desperate Hire a Copywriter since it would be a waste not to get the full potential of this website.
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  • Profile picture of the author Marco Lee
    There's nothing on it..what i mean is.. very minimal call to action for the visitor... like opt in.. or click here

    I went back again and looked for a "click here" and that's where I saw it. Meaning you must entice the visitor to even "notice" that link.
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  • Profile picture of the author Hank Rearden
    'Cuz it's not like this:

    Diamond Gamer

    Check out the USP balls on that sucker...

    - HR
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  • Profile picture of the author HotDamnShortSales
    my opinion is that if you are marketing to gamers, the site needs to be much much much more attractive visually. This is just my opinion from the asthetic viewpoint. I am not a copywriter or seasoned IM, but from joe public that found you on google and went to the site. Im gone dude, it doesn't attract me and looks old and dates. I'm a gamer, I want something bright, big, maybe has xbox or computer logos, screen shots, etc. strip it down, focus on those things and see what happens. with that type of exposure you have on google, you should be killin it dude!!
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  • Profile picture of the author Scott Murdaugh
    It's not converting because the vendor's sales letter is beyond horrible.

    The Richest Eve Online Player Finally Breaks His Silence And Reveals
    All His Strategies To Make Billions Of ISK Effortlessly
    Read How To Duplicate His Methods Today!
    Stop flying around broke not knowing what to do......
    ...Start using my PROVEN Strategies to get rich in Eve Online
    Who talks like that?

    If you want to sell to gamers, or anyone, you need to speak their language.

    I don't know anybody who says "man, I need to duplicate his tactics" or "Hey dude, come over and I'll show you my proven strategies to get RICH in Eve Online so you can stop flying around broke..."

    I just looked closer...

    I can assure you that these method's has never been seen before and have been used by me to make billions of ISK in Eve Online.
    That sounds like a guy I can trust!

    You can't pre-sell a letter like that. The conversion problem begins and ends with the product you're promoting.

    Your pre-sell is beyond help. But it doesn't matter unless you find a better sales letter to drive traffic to. Find something better to promote and then worry about fixing your pre-sell.

    -Scott
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    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author Fermina
      Originally Posted by Scott Murdaugh View Post

      It's not converting because the vendor's sales letter is beyond horrible.

      Who talks like that?

      If you want to sell to gamers, or anyone, you need to speak their language.

      I don't know anybody who says "man, I need to duplicate his tactics" or "Hey dude, come over and I'll show you my proven strategies to get RICH in Eve Online so you can stop flying around broke..."

      I just looked closer...



      That sounds like a guy I can trust!

      You can't pre-sell a letter like that. The conversion problem begins and ends with the product you're promoting.

      -Scott
      I think their is a way bypassing the salespage of the vendor right? But I have to have a killer Salesletter to make them buy after just reading my copy.

      Their are only 2 products in clickbank here is the other competitor http://www.mmogameguide.com/eveonline/.
      And outside clickbank I tried applying to become an affiliate killerguides.com but they rejected me. Unless someone make a product in clickbank of eve online guide then I have no option but to choose either one of these two

      Originally Posted by HotDamnShortSales View Post

      my opinion is that if you are marketing to gamers, the site needs to be much much much more attractive visually. This is just my opinion from the asthetic viewpoint. I am not a copywriter or seasoned IM, but from joe public that found you on google and went to the site. Im gone dude, it doesn't attract me and looks old and dates. I'm a gamer, I want something bright, big, maybe has xbox or computer logos, screen shots, etc. strip it down, focus on those things and see what happens. with that type of exposure you have on google, you should be killin it dude!!
      I too wanted to make it brighter but if it makes the pitch confusing because of the design I'd rather pick the ugly design.
      I have a flexsqueeze theme(paid version) so I am experimenting if i should strip all the images and just go with the default designs of flexsqueeze
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  • Profile picture of the author Dean Jackson
    Buddy, if you're getting traffic already I'd suggest you break those paragraphs up ASAP.

    Also make the font bigger and have a clear call to action (add to cart or buy button). When you have enough money consider investing in a copy writer.

    Later dude (Hint: Speak to your market)

    - Dean
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  • Profile picture of the author MarkWidawer
    I'm not a gamer, and have never heard of Eve online, but I think that HotDamnShortSales nailed it. And Scott Murdaugh, too.

    I don't think you're speaking to your audience in the right way.

    Stop listening to IM guys (like those on this board) and instead listen to your customers. If you're an expert in this community, you should be able to do that if you just relax a moment.

    If you're not an expert in this game, then go to THEIR forums and see how they write stuff. Use their vocabulary.

    One last minor detail...

    I would think that people into MMO Games want to make sure the information they use is the most current possible. To that end...check your copyright date. It's 2 years old! Subtle, but meaningful for some.

    Good luck!

    --Mark
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    --Mark Widawer
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    www.OptimizersClub.com

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  • Profile picture of the author mrdomains
    Flexsqueeze can look too "corporate"
    Current design lacks... even a molecule of life. Stonedead. Frozen. A empty husk. Looks like 2 sites glued together too.

    There is nothing on that site that talks to me as a gameer who spends countless hours immersed in a fantasy world. Where is the connection - graphically - to Eve? Where is the speed, excitement.. where is the call to action? Where are the buy buttons?

    Biggest problem though is that the site is dead in the eyes of the target audience. You have researched the demographics of the Eve player.. right? :p
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  • Profile picture of the author Fermina
    Just my luck I just found a site that has wordpress eve online themes and they look good Podlogs | Home

    and now I only need A copywriter but I cant afford the $1000+ price. The product I am promoting in clickbank is not mine I only need to weaken them at my site to buy and if they click my link and go the salespage of the product I am promoting than they get double pitched to buy the guide
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  • Profile picture of the author seoed
    how about collecting the emails of those eve online fans who come to your site and offer
    them some free tips. then at least you will have those guys who are not willing to buy immeditately (which are the big majority in every niche btw) in your list and could sell them later on with more convincing emails.
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  • Profile picture of the author Fermina
    Maybe I should just sell this site to someone who can better monetize it -_-
    It's a SIN that I am getting the traffic but not getting any conversions
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    • Profile picture of the author ARSuarez
      Dags,

      Just wondering man: have you read any of the books on advertising/copywriting?

      Not trying to sound rude, but if you've really studied any of the books, you would know about a hundred things that could be fixed up.

      Best,

      Angel
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  • Profile picture of the author Stockbob55
    This is one of the main reason why I have avoided this very attractive niche.

    Even if you are good at pre selling and copy writing the people in this niche have their own language, terminology and expectations.

    When they do a search they are expecting to see and hear certain things that are associated with their gaming world.

    First impressions are huge here.
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    • Profile picture of the author sethczerepak
      Very simple fix, it's not converting because the customer has no idea what kind of conversion you want. I should see that above the fold, without having to scroll at all. You need an offer that jumps out at them as soon as they get on the page, as of now you have this huge graphic with all these weapons and stuff...and no copy until far below that. Copy I have to scroll down to find.

      Picture it like this...when you're walking by a paper machine, what makes you want to buy the paper? It's what you see on the front page, and above the fold...if you don't see anything compelling there, what do you do? You keep walking.

      In this case, your visitors aren't seeing any offer above the fold, so they're walking...aka, hitting the back button. You need an offer and a "connection point message" above the fold...

      See this article for details...

      Why Are You Still Selling Products and Services? | Cashflow Copywriting

      Good luck
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  • Profile picture of the author sketteksalfa
    Actually your primary keyword shouldnt be "Eve Online Guide" but should be what your primary services are. Go check out google keyword tool or google webmaster tool to find out which keyword you can market for your website. Who the hell cares and knows Eve Online Guide unless they really find you online from the services they searched.
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  • Profile picture of the author Ghoti Phonetics
    I like the design. It is too wordy though. get to the point as quickly as possible. Online sale key: once on a website the buy button is as important as gross impressions for commercials. Translation, more buy now buttons.
    Also use "your" whenever possible so your guide is already helping them.
    See, isn't it nice to give ownership even if only in for a moment.
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  • Profile picture of the author rain21
    I think the reason is you don't get targeted traffic, so you have to do seo with some targeted keywords
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