$100 Write our tagline/logo

82 replies
First off I do not want to violate and rules or protocol here, but I am looking for some creative feedback and to get my juices flowing.

We own a real estate investing company, and we are about to become official brokers. We will be calling it

Keller and Keller Realty, pretty snazzy and creative huh?

I am looking for the slogan or tagline, something short, but powerful. maybe just 5 words or less. So, I will pay $100 to the "winning" slogan, which can be voted on by the warriors.

I don't even know if this is permitted here on the forum, but I see others asking to "write my headline" or stuff like that.

But if this message passes the master warrior review, then here is some information about us that may help you write our slogan/tagline that will be used everywhere.

We are located in Chicago, il.
We are family oriented and a boutique type business.
We are NOT corporate minded or structured, we currently work from our home offices, and it will most likely stay that way.
We specialize in short sales and we are dedicated and commited to our clients. (truly) most realtors and brokers today are NOT. they take on dozens and dozens of listings and just throw against the wall to see what sticks. we are selective about the deals/clients we take on. it leads to more referrals. IN fact we havent had to advertise or market for leads in over a year.

So, here are just some general ideas to get things going

Keller and Keller Realty - We put the Real in Real Estate

Real Results Real Estate

Relationships Count...

I want to try to use the word relationships, because that is what business is based on. REAL relationships.

So, have at it, looking forward to hearing from everyone.

We will also be launching a website of course for keller and keller and will be needed some great copy to go on the site. thats down the road though...

thanks all!!!

#$100 #tagline or logo #write
  • Profile picture of the author Hank Rearden
    You need to give more info.

    Everything you've said so far has been said a million ways by a million people.

    Feel free to tell me what's truly unique about YOU.

    - HR
    Signature
    I swear by my life and my love of it that I will
    never live for the sake of another man, nor ask
    another man to live for mine.
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    • Profile picture of the author HotDamnShortSales
      well yea, I know, but the honest difference is WE REALLY ARE THAT WAY!!! real estate agents and brokers today do NOT have the patience, the knowledge, the commitment, discipline to do short sales. Meaning actually take the deal from acquisition, negotiate it, find a buyer, sell and close it. We do all of that. The REASON realtors fail is because they think sending in a contract with a price on it is "doing a short sale", that is NOT the case. you have to have a clean, clear, concise, ORGANIZED offer packet, with supporting comps, estimates of repairs, acct # on all docs, seller financial info (not always), hardship letters, letters of explanation, etc etc etc. i dont wanna ramble on about short sales, but thats all we do. If we dont succeed, then the owner goes to foreclosure, and we do not want that to happen, and so far, not ONE deal we've done has. Well thats not true, they have, but that was no fault of ours, the sellers refused to cooperate and send in proper documentation and supply financial info,

      So, HOW do we convey that in a tagline? would ONE word sum it up? we have testimonials galore, but that will be for the website and portal, not our logo.

      that is why i turned to you all here, to use your creative talents and help think of something. we can narrow it down to the top 10, then 5 and then the forum can vote on the best one, which will be the winner. doesnt mean ill use it, but it will be the winner and will be awarded via paypal.

      you can email me here if you have more questions that may help you.

      I like words like relationship, committed, dedicated, proven, respected, stuff like that.
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      • Profile picture of the author Hank Rearden
        *** Edit: You posted your last post while I was posting.

        Here's my take on your recent update...

        You've got gold, here:

        and most importantly, THEY WANT TO SELL THEIR HOUSE AND AVOID THE FORECLOSURE SO THEY CAN MOVE ON WITH THEIR LIVES!

        We solve problems, we remove headaches in peoples lives, especially other investors who got stuck with bad rental properties. We do the short sale and buy their home or find a buyer for them, it doesn't matter. the problem is solved, they are no longer stressed out over this troublesome, money pit, foreclosure looming property.

        So, they want the property SOLD. And thats what we commit ourselves to do. Just today a deal was to close, literally today. I get a call from title company, no deal, buyer walked through, cancelled deal because the place got looted. Which is did, ironically enough it was the night before closing, probably an inside job. most people would say to the seller, sorry dude, we did alllll that work, got you approved for the short sale, found a buyer, and you didn't keep it secure and now the deal is dead. Well we stick with the deal, we are going to re-submit it, and get it for even less now due to the damage. Most realtors, LOL, they would have been loooooooooooooooooooooooooong gone, in fact they wouldn't have even gotten an approval on the place, not for a price that would actually sell.

        so there, hows that guys? lol
        There's emotion. Lots and lots of powerful emotion.

        Frustration you can turn to anger... Frustration you can promise to relieve...

        HERE is where your tag line / USP will come from.

        Very proud you found this :-)

        How would you either:

        a) Sum this up
        b) Demonstrate this

        ... ?

        My favorite tag line of all time is still Dominos: Fresh, Hot Pizza In 30 Minutes Or Less.

        Beautiful.

        Can you think of a succinct way to demonstrate what makes YOU unique, like this?

        Or a succinct way to sum up THEIR frustrations?

        Do this, and you've got a winner.

        - HR
        Signature
        I swear by my life and my love of it that I will
        never live for the sake of another man, nor ask
        another man to live for mine.
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        • Profile picture of the author ewenmack
          As Hank pointed out, Dominoes crushed it with theirs.

          Can you come up with a gurantee that does away with their biggest frustrations, ideally to do with their bad experiences with other operators in your field?

          I did it for a service business I use to own.

          The bad experience was that their contractors didn't turn up on time and didn't do what they said they would do.

          I guranteed that it would never happen to them and if it did, they get paid $100 by me.

          I kept upping the payout gurantee after I felt confident our performance was up to scratch.

          Went up to $1,000...and the client was the sole judge and juror.

          Not only did I get more clients, they were also better.

          Had the highest retention rate in the industry and had the highest prices too.

          So back to your logo/tagline, what I have described is more than that.

          I bring it up because it gets to the heart of the matter on how you do business,
          rather than what you say.

          Something else to add to the mix.

          All the best,
          Ewen
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  • Profile picture of the author John_S
    So, HOW do we convey that in a tagline?
    When the industry average is 22% short sale approvals, Keller and Keller will get you a short sale approval 66% of the time.

    Oh, darn. I went over five words. Just forget that one. Sorry.
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    • Profile picture of the author RickDuris
      Hi Chris,

      Why don't you try working it backwards.

      Instead of telling us who you are and what you do, share a bit and tell us what your prospects and Clients want in a real estate agent.

      ----------------------------

      The other way of dealing with this is if you really do specialize on short sales, just say that:

      Keller and Keller Realty, The Short Sale Specialists

      Keller and Keller Realty, Specializing in Short Sales

      There is great power, focus and implicit expertise conveyed in the word "specialist." If short sales is really all you do, I say flaunt it. Leverage it. If a property is short sale worthy, you'd have the upper hand competitively speaking.

      The second only gives you a little bit of wiggle room in the event you have a listing which is not a short sale.

      - Rick Duris
      Signature
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      • Profile picture of the author Irish Intuition
        Originally Posted by RickDuris View Post

        Hi Chris,

        Why don't you try working it backwards.

        Instead of telling us who you are and what you do, share a bit and tell us what your prospects and Clients want in a real estate agent.

        ----------------------------

        The other way of dealing with this is if you really do specialize on short sales, just say that:

        Keller and Keller Realty, The Short Sale Specialists

        Keller and Keller Realty, Specializing in Short Sales

        There is great power, focus and implicit expertise conveyed in the word "specialist." If short sales is really all you do, I say flaunt it. Leverage it. If a property is short sale worthy, you'd have the upper hand competitively speaking.

        The second only gives you a little bit of wiggle room in the event you have a listing which is not a short sale.

        - Rick Duris
        The simplicity of this is awesome

        GREAT advice
        Signature




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      • Profile picture of the author ARSuarez
        Originally Posted by RickDuris View Post

        Hi Chris,

        Why don't you try working it backwards.

        Instead of telling us who you are and what you do, share a bit and tell us what your prospects and Clients want in a real estate agent.

        ----------------------------

        The other way of dealing with this is if you really do specialize on short sales, just say that:

        Keller and Keller Realty, The Short Sale Specialists

        Keller and Keller Realty, Specializing in Short Sales

        There is great power, focus and implicit expertise conveyed in the word "specialist." If short sales is really all you do, I say flaunt it. Leverage it. If a property is short sale worthy, you'd have the upper hand competitively speaking.

        The second only gives you a little bit of wiggle room in the event you have a listing which is not a short sale.

        - Rick Duris
        This is powerful advice.

        When I had my carpet cleaning company, a lot of people really liked, and felt more confident, because we were the "Indoor Air Quality Specialists."

        Before that, we used "Carpet Care Specialists." And when we were still tweaking the USP, we tried, "Carpet Allergen Specialists."

        All of those said one thing: we SPECIALIZE in those fields. It's all we do, therefore we are smarter than the average bears.

        I think it was Dan Kennedy who said: "People like to deal with successful people."

        Same principle applies.

        Best,

        Angel
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        • Profile picture of the author beargy
          wow, this is a good example of why this forum is great! a lot of great feedback here and some great ideas ... keep us posted so we know what you ultimately go with
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  • Profile picture of the author HotDamnShortSales
    Hi all, yes we are very familiar with using the word "specialist", we actually used it last year for a business model I created, then folded called "blue print recovery group", we had people that took our short sales class (they paid 4,000 for the class) and we then "certified " them as a "recovery specialist", it was genious. We gave them all the marketing materials, documents, everything needed. all they had to do was pay for the postage. They were "recovery specialists" meaning they would help people in foreclosure recover their lives. We would do the short sale, spare them from foreclosure, then assist them in moving,or finding a job, we had partnerships with careerbuilder, it was awesome. The problem came with compliance issues and all the pesky, little annoying, think inside their tiny little boxes realtors got their panties in a bunch about it, so I had to shut it down and didn't wan the heat. Only because we were not brokers or agents, and it was a fine line of marketing to homeowners, locating property and then finding a buyer if we weren't agents. So, anyway..I get the "specialist" thing, but man, just like you get tired of seeing

    "WARNING: THIS IS THE MOST IMPORTANT EMAIL YOU WILL EVER GET"

    OR

    "GET THE TOP 6 NINJA MARKETING TECHNIQUES..."

    I am tired of seeing boring, dorky, bland,template websites of realtors that say "short sales specialists!". Drives me nuts! they are NOT short sale specialists, seriously. they are not even close, I know this because again and again and again Ive tried working with sellers that had an agent, and they would kill the deal somehow. Im talking 100% of the time.

    so I have to have something more unique.

    the sellers/clients WANT from their agent or broker :

    communication and updates
    ANSWERS
    and most importantly, THEY WANT TO SELL THEIR HOUSE AND AVOID THE FORECLOSURE SO THEY CAN MOVE ON WITH THEIR LIVES!

    We solve problems, we remove headaches in peoples lives, especially other investors who got stuck with bad rental properties. We do the short sale and buy their home or find a buyer for them, it doesn't matter. the problem is solved, they are no longer stressed out over this troublesome, money pit, foreclosure looming property.

    So, they want the property SOLD. And thats what we commit ourselves to do. Just today a deal was to close, literally today. I get a call from title company, no deal, buyer walked through, cancelled deal because the place got looted. Which is did, ironically enough it was the night before closing, probably an inside job. most people would say to the seller, sorry dude, we did alllll that work, got you approved for the short sale, found a buyer, and you didn't keep it secure and now the deal is dead. Well we stick with the deal, we are going to re-submit it, and get it for even less now due to the damage. Most realtors, LOL, they would have been loooooooooooooooooooooooooong gone, in fact they wouldn't have even gotten an approval on the place, not for a price that would actually sell.

    so there, hows that guys? lol
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    • Profile picture of the author RickDuris
      Originally Posted by HotDamnShortSales View Post


      the sellers/clients WANT from their agent or broker :

      communication and updates
      ANSWERS
      and most importantly, THEY WANT TO SELL THEIR HOUSE AND AVOID THE FORECLOSURE SO THEY CAN MOVE ON WITH THEIR LIVES!
      This is good grist for the mill. I need to noodle this a bit.

      - Rick Duris

      PS: Point taken on the "specialist" phrasing.
      Signature
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    • Profile picture of the author hyipblogger
      Originally Posted by HotDamnShortSales View Post

      We solve problems, we remove headaches in peoples lives, especially other investors who got stuck with bad rental properties. We do the short sale and buy their home or find a buyer for them, it doesn't matter. the problem is solved, they are no longer stressed out over this troublesome, money pit, foreclosure looming property.

      So, they want the property SOLD. And thats what we commit ourselves to do. Just today a deal was to close, literally today. I get a call from title company, no deal, buyer walked through, cancelled deal because the place got looted. Which is did, ironically enough it was the night before closing, probably an inside job. most people would say to the seller, sorry dude, we did alllll that work, got you approved for the short sale, found a buyer, and you didn't keep it secure and now the deal is dead. Well we stick with the deal, we are going to re-submit it, and get it for even less now due to the damage. Most realtors, LOL, they would have been loooooooooooooooooooooooooong gone, in fact they wouldn't have even gotten an approval on the place, not for a price that would actually sell.

      so there, hows that guys? lol
      Going off what you said above, how about one of the following?

      Keller & Keller Reality: Until your home is SOLD
      Keller & Keller Reality: Until your house is SOLD


      I believe the above conveys what you are looking for and gives the promise of steadfastness, that you're not going anywhere until the job is finished.

      Signature
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      • Profile picture of the author HotDamnShortSales
        that is a top 10'er and will be in the finals. thanks!

        Originally Posted by hyipblogger View Post

        Going off what you said above, how about one of the following?

        Keller & Keller Reality: Until your home is SOLD
        Keller & Keller Reality: Until your house is SOLD


        I believe the above conveys what you are looking for and gives the promise of steadfastness, that you're not going anywhere until the job is finished.

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        • Profile picture of the author hyipblogger
          Originally Posted by HotDamnShortSales View Post

          that is a top 10'er and will be in the finals. thanks!
          Glad you liked it. We purchased our first home ~2 years ago. It was a short-sale and as buyers we had an interesting experience to say the least. We targeted foreclosures / short-sales in our house-hunt, had a slew of realtors who were absolutely clueless about the process and I'll tell you I absolutely hate dealing with banks.

          If you ever get an answer from a bank on an offer it could be weeks (or in one case months) later. Then if they do accept you're expected to respond within hours .

          While it looks like you're gearing toward the seller-side of the business, it may prove to be worthwhile to start a similar campaign targeting buyers "looking for the deal" like I was a few years ago.

          I would have loved to be in contact with someone who would actually give me an opinion or brainstorm with me a bit. From my experience, 9 out of 10 realtors are as clueless as the home-buyer.
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          • Profile picture of the author HotDamnShortSales
            I wish we would have found you too. Yes, you are correct in your assessment of realtors today that truly know how to take a short sale from inception to closing. There are ALOT of moving parts in a short sale. the intitial intake officer at the bank, then assignment to negotiator, then the BPO analysis dept, then the mortgage insurance company has a say, (if they have MI) 2nd lien holders are a factor, sometimes it gets escalated to further review due to the massive loss they are incurring. It's alot. SO, most realtors just drop out of the race so to speak because they are a) not patient and commited enough to continue following up with the bank, sittingo n hold, sending faxes, emails, etc. b)they do not have knowledge of what documents to use, how to actually negotiate with the bank and use techniques, letters, and other things to get their way. c) they just dont care about their client (even though they say they do) they just literally throw together a contract and a price and fax it in to the "short sales department". lol. well I can tell you that ends up in the trash immediately or to the bottom bottom of the stack. the bank will deal with OUR package because its clear, concise, all documents are included, acct #'s, and some other crafty stratagys we use to get their attention.

            so, yea, we are def commited because quite frankly also, if it goes to foreclosure we feel terrible. only happened once and that was due to seller non communication or participation and a deadline came and went. they didn't care. but we need it to be approved for the price we want it so we can either sell it to our team of investors, hold it and fix it up and resell, rent it out, refi it, whatever we decide as exit strategy. we DO NOT work on commisions like realtors do, so we are more commited to the process and NEED it to close.

            Originally Posted by hyipblogger View Post

            Glad you liked it. We purchased our first home ~2 years ago. It was a short-sale and as buyers we had an interesting experience to say the least. We targeted foreclosures / short-sales in our house-hunt, had a slew of realtors who were absolutely clueless about the process and I'll tell you I absolutely hate dealing with banks.

            If you ever get an answer from a bank on an offer it could be weeks (or in one case months) later. Then if they do accept you're expected to respond within hours .

            While it looks like you're gearing toward the seller-side of the business, it may prove to be worthwhile to start a similar campaign targeting buyers "looking for the deal" like I was a few years ago.

            I would have loved to be in contact with someone who would actually give me an opinion or brainstorm with me a bit. From my experience, 9 out of 10 realtors are as clueless as the home-buyer.
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    • Profile picture of the author Stephen Bray
      Originally Posted by HotDamnShortSales View Post

      Just today a deal was to close, literally today. I get a call from title company, no deal, buyer walked through, cancelled deal because the place got looted. Which is did, ironically enough it was the night before closing, probably an inside job. most people would say to the seller, sorry dude, we did alllll that work, got you approved for the short sale, found a buyer, and you didn't keep it secure and now the deal is dead. Well we stick with the deal, we are going to re-submit it, and get it for even less now due to the damage. Most realtors, LOL, they would have been loooooooooooooooooooooooooong gone, in fact they wouldn't have even gotten an approval on the place, not for a price that would actually sell.

      so there, hows that guys? lol
      'Short Sales Or Else?'

      Now you just need to have a list
      of consequences for when curiosity
      brings potential customers through
      the door.

      Stephen
      Signature
      Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
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  • Profile picture of the author kingofseo
    Banned
    [DELETED]
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    • Profile picture of the author HotDamnShortSales
      a little generic and broad, keep em coming!

      Originally Posted by kingofseo View Post

      Here is mine tell me if you like it.
      Keller and Keller Realty, The Real Estate Company Just For You
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  • Profile picture of the author RedMatrix
    I can't believe how little actual taglines have been submitted; just conjecture.

    Keller and Keller Realty
    • Down to Earth Realtors
    • Keeping It Real
    • Real Problem Solvers
    • Real Peace of Mind
    • Specializing in Peace of Mind
    • Foreclosure Repellent Specialists
    • We'll Do The Worrying For You
    • Real People, Real Results
    • Family Friendly Stress Relief
    • Crisis Relief Specialist
    • Helping Families Stay Stress-Free

    ...etc.
    Signature

    ~Dave

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    • Profile picture of the author HotDamnShortSales
      NOW we're talking! this is ALL great conversation and I appreciate the engaging feedback. I can't "guarantee" a short sale approval or sale for a few reasons. the biggest reason is that I can't control the lender/banks decision to accept our offer. Ultimately we can turn the tables to our/sellers favor through various stratagies, letters, and tactics, but at the end of the day, the lender makes that call based on how much of a loss they are willing to take. Also, as a broker we will be held to strict guidelines (which is annoying to me personally) and trust me, there are broke ass "old school" washed up realtors and other brokers out there that spend their days looking to "report" other brokers and realtors to their cute little tattle tale realtor ethics board rather than focusing on growing, evolving, and adapting to the market today which is a glut of pre-foreclosures. So, I have to be sharp and mindful of any "guarantees" we make.

      Originally Posted by RedMatrix View Post

      I can't believe how little actual taglines have been submitted; just conjecture.

      Keller and Keller Realty
      • Down to Earth Realtors
      • Keeping It Real
      • Real Problem Solvers
      • Real Peace of Mind
      • Specializing in Peace of Mind
      • Foreclosure Repellent Specialists
      • We'll Do The Worrying For You
      • Real People, Real Results
      • Family Friendly Stress Relief
      • Crisis Relief Specialist
      • Helping Families Stay Stress-Free

      ...etc.
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      • Profile picture of the author HotDamnShortSales
        I just thought of this one, "Stop the worry, Start the process" "stop the worry, start the ....

        we are on to something here with the fact that we solve problems, thats what people ultimately want, at least thats what I remember from my many seminars and trainings in sales. lol.

        Solve someones problems, they will pay you for that.

        I also want to stress relationship, because we really enjoy getting to know these people and their families and the good ole favorite of mine "under promise OVER deliver, not over promise under deliver" It is a great joy for us to close a deal and a) we make money of course and b) the sellers sincerely hug and thank us for getting them out of this deal and avoiding a full blown foreclosure and losing the house to the bank.

        so, we are on to something here and making progress.
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      • Profile picture of the author RedMatrix
        Originally Posted by HotDamnShortSales View Post

        I can't "guarantee" a short sale approval or sale for a few reasons. ... So, I have to be sharp and mindful of any "guarantees" we make.
        Hmm, I didn't submit any guarantees. :p

        Keller & Keller Realty:
        • Problem Solved
        • You'll Hug Us
        • Hugs, Not Shrugs <-- cute
        • Programmed To Relieve Stress
        • Building Relationships, One Home at a Time
        • Trading Tears for Cheers
        • Lender Benders
        • Real. Teamwork. Results.
        • United We Stand
        • Seize The Sale
        • ---------------------
        • Honesty. Commitment. Results.
        • Rebuild Something Together
        • Relax, Rebuild, Results.
        • Ding. Turn the page.
        • Location. Relation. Result.
        • Relocation Specialists
        • No Fate But What We Make
        • Relate. Remake. Relocate.
        • Taking Lie out of Relief
        • Two Heads Prevail
        • ---------------------
        • Eat. Pray. Solve.
        • Renegades For You
        • Get The Fear Out (GTFO lol)
        • Happily Ever After
        • Don't Worry, Be Happy
        • Pursuit of Happiness
        • Sale. Short. Sweet.
        • Turning Frowns Upside Down
        • In Keller You Trust
        • Start To Finish
        • ---------------------
        • Ready. Set. Sold.
        • Better People, Better Results (worked for Pappa John's)
        • La Vida Location
        • Right as Rain
        • Different. Relationship. Results.
        • Little, Yellow, Different. (lol, Advil)
        • Red White & New
        • Your Real Friends
        • Best Kept Secret in Chicago
        • Your Lien-holder Hates Us
        • ---------------------
        • Intensive Care Specialists
        • Yes, We Care
        • Lasting Care Realtors
        • Unique. Results. Really.
        • Commitment. Results. Really.
        • Concrete Results, Fast.
        • 11th Hour Results
        • A Stitch In Time
        • Reverse Engineering Lives
        • Your Relief is Paramount
        • Dignity. Trust. Results. <-- my favorite
        Signature

        ~Dave

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        • Profile picture of the author HotDamnShortSales
          GTFO! ha, like it!

          Originally Posted by RedMatrix View Post

          Hmm, I didn't submit any guarantees. :p

          Keller & Keller Realty:
          • Problem Solved
          • You'll Hug Us
          • Hugs, Not Shrugs <-- cute
          • Programmed To Relieve Stress
          • Building Relationships, One Home at a Time
          • Trading Tears for Cheers
          • Lender Benders
          • Real. Teamwork. Results.
          • United We Stand
          • Seize The Sale
          • ---------------------
          • Honesty. Commitment. Results.
          • Rebuild Something Together
          • Relax, Rebuild, Results.
          • Ding. Turn the page.
          • Location. Relation. Result.
          • Relocation Specialists
          • No Fate But What We Make
          • Relate. Remake. Relocate.
          • Taking Lie out of Relief
          • Two Heads Prevail
          • ---------------------
          • Eat. Pray. Solve.
          • Renegades For You
          • Get The Fear Out (GTFO lol)
          • Happily Ever After
          • Don't Worry, Be Happy
          • Pursuit of Happiness
          • Sale. Short. Sweet.
          • Turning Frowns Upside Down
          • In Keller You Trust
          • Start To Finish
          • ---------------------
          • Ready. Set. Sold.
          • Better People, Better Results (worked for Pappa John's)
          • La Vida Location
          • Right as Rain
          • Different. Relationship. Results.
          • Little, Yellow, Different. (lol, Advil)
          • Red White & New
          • Your Real Friends
          • Best Kept Secret in Chicago
          • Your Lien-holder Hates Us
          • ---------------------
          • Intensive Care Specialists
          • Yes, We Care
          • Lasting Care Realtors
          • Unique. Results. Really.
          • Commitment. Results. Really.
          • Concrete Results, Fast.
          • 11th Hour Results
          • A Stitch In Time
          • Reverse Engineering Lives
          • Your Relief is Paramount
          • Dignity. Trust. Results. <-- my favorite
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          • Profile picture of the author HotDamnShortSales
            reaady, set sold! thats a keeper so far...made the cut. thanks. stay tuned...


            Originally Posted by HotDamnShortSales View Post

            GTFO! ha, like it!
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            • Profile picture of the author RedMatrix
              Originally Posted by HotDamnShortSales View Post

              GTFO! ha, like it!
              LOL, yeah, I liked GTFO.. certainly a double-taker.


              Originally Posted by HotDamnShortSales View Post

              Ready, set sold! thats a keeper so far...made the cut. thanks. stay tuned...
              Cool.

              Originally Posted by HotDamnShortSales View Post

              A stitch in time??!! LOL!! :confused:
              Hey, I never interrupt the brainstorming process. You never know what can springboard off of it the next time you read what you jot down.


              PS: No thanks? I has a sad.
              Signature

              ~Dave

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        • Profile picture of the author HotDamnShortSales
          A stitch in time??!! LOL!! :confused:
          Originally Posted by RedMatrix View Post

          Hmm, I didn't submit any guarantees. :p

          Keller & Keller Realty:
          • Problem Solved
          • You'll Hug Us
          • Hugs, Not Shrugs <-- cute
          • Programmed To Relieve Stress
          • Building Relationships, One Home at a Time
          • Trading Tears for Cheers
          • Lender Benders
          • Real. Teamwork. Results.
          • United We Stand
          • Seize The Sale
          • ---------------------
          • Honesty. Commitment. Results.
          • Rebuild Something Together
          • Relax, Rebuild, Results.
          • Ding. Turn the page.
          • Location. Relation. Result.
          • Relocation Specialists
          • No Fate But What We Make
          • Relate. Remake. Relocate.
          • Taking Lie out of Relief
          • Two Heads Prevail
          • ---------------------
          • Eat. Pray. Solve.
          • Renegades For You
          • Get The Fear Out (GTFO lol)
          • Happily Ever After
          • Don't Worry, Be Happy
          • Pursuit of Happiness
          • Sale. Short. Sweet.
          • Turning Frowns Upside Down
          • In Keller You Trust
          • Start To Finish
          • ---------------------
          • Ready. Set. Sold.
          • Better People, Better Results (worked for Pappa John's)
          • La Vida Location
          • Right as Rain
          • Different. Relationship. Results.
          • Little, Yellow, Different. (lol, Advil)
          • Red White & New
          • Your Real Friends
          • Best Kept Secret in Chicago
          • Your Lien-holder Hates Us
          • ---------------------
          • Intensive Care Specialists
          • Yes, We Care
          • Lasting Care Realtors
          • Unique. Results. Really.
          • Commitment. Results. Really.
          • Concrete Results, Fast.
          • 11th Hour Results
          • A Stitch In Time
          • Reverse Engineering Lives
          • Your Relief is Paramount
          • Dignity. Trust. Results. <-- my favorite
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  • Profile picture of the author arfasaira
    How about:

    Keller and Keller Realty - It's Real Estate and Real Easy!
    Keller and Keller Realty - Preventing Short Sale Nightmares
    Keller and Keller Realty - King of Stress-Free Short Sales
    Keller and Keller Realty - Championing Worry-free Short Sales
    Keller and Keller Realty - Your Short Sales Superhero!


    And even:

    Keller and Keller Realty - Short Sale Guardians From Start To Finish (ok, longer than 5 words, but I think this sums up the fact that you take care of the whole process and not just bits of it)


    I may have some more ideas in that scheming head of mine, so I am going to let them brew away and see what happens!
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    • Profile picture of the author HotDamnShortSales
      good stuff, i like some of these!

      Originally Posted by arfasaira View Post

      How about:

      Keller and Keller Realty - It's Real Estate and Real Easy!
      Keller and Keller Realty - Preventing Short Sale Nightmares
      Keller and Keller Realty - King of Stress-Free Short Sales
      Keller and Keller Realty - Championing Worry-free Short Sales
      Keller and Keller Realty - Your Short Sales Superhero!


      And even:

      Keller and Keller Realty - Short Sale Guardians From Start To Finish (ok, longer than 5 words, but I think this sums up the fact that you take care of the whole process and not just bits of it)


      I may have some more ideas in that scheming head of mine, so I am going to let them brew away and see what happens!
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  • Profile picture of the author Patrick Haverkate
    Hi everyone, I'm a Dutch Copywriter and this is my first post. I've come up with a few taglines to fish out which of the taglines you feel comfortable towards. Here goes:

    Keller & Keller - Chicago Quality Realty

    Keller & Keller - We're Realty Committed

    Keller & Keller - Chicago Homes for Real People

    Keller & Keller - Realty since 19..

    Keller & Keller - Your Home, Our Trust

    Keller & Keller - Realising Your Realty

    Keller & Keller - Keeping it Real

    Keller & Keller - Really Real Realty

    Keller & Keller Realty - Loyal to your home

    Keller & Keller - Dreams to Realty

    Keller & Keller - Your Dream, Our Realty
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    • Profile picture of the author Jillycakes
      Keller & Keller Realty - Short Sales Without Selling Short

      Keller & Keller Realty - Let Our Family Help Yours

      Keller & Keller Realty - Your Friends in Real Estate

      Keller & Keller Realty - Committed to Stress-Free Short Sales

      Keller & Keller Realty - Delivering Closure, Not Foreclosure

      Keller & Keller Realty - Chicago's Source for Short Sales
      Signature

      Need a writer for articles, rewrites or reviews? Get quality content at quantity prices! PM me for details.

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    • Profile picture of the author HotDamnShortSales
      Hi Patrick, welcome! I REALLY like some of these, "your dream, our Realty!" clever, thats what im talkin about..stay tuned...!

      Originally Posted by Patrick Haverkate View Post

      Hi everyone, I'm a Dutch Copywriter and this is my first post. I've come up with a few taglines to fish out which of the taglines you feel comfortable towards. Here goes:

      Keller & Keller - Chicago Quality Realty

      Keller & Keller - We're Realty Committed

      Keller & Keller - Chicago Homes for Real People

      Keller & Keller - Realty since 19..

      Keller & Keller - Your Home, Our Trust

      Keller & Keller - Realising Your Realty

      Keller & Keller - Keeping it Real

      Keller & Keller - Really Real Realty

      Keller & Keller Realty - Loyal to your home

      Keller & Keller - Dreams to Realty

      Keller & Keller - Your Dream, Our Realty
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  • Profile picture of the author Nathan Alexander
    Keller & Keller Realty - Your A-Z Short Sale Solutions

    " - Your A-Z Short Sale Family (Or friends)

    " - Short Sale Care, Long-Term Friends

    " - Committed, A-Z Short Sale Specialists

    " -Your Committed, A-Z Short Sale Friends

    " - A Relationship You Can Bank On

    That's my go.
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    • Profile picture of the author HotDamnShortSales
      "relationship you can bank on" Love it, thats a keeper in my book so far, these are getting good, I can feel the creative juices being squeezed out

      Originally Posted by Nathan Alexander View Post

      Keller & Keller Realty - Your A-Z Short Sale Solutions

      " - Your A-Z Short Sale Family (Or friends)

      " - Short Sale Care, Long-Term Friends

      " - Committed, A-Z Short Sale Specialists

      " -Your Committed, A-Z Short Sale Friends

      " - A Relationship You Can Bank On

      That's my go.
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  • Profile picture of the author Daniel Sanchez
    Ok you ready...

    "Your Home Matchmakers"

    Matchmakers seems to bring up unconscious feelings of fun, excitement and classic memories and stories. Also typically people we've considered matchmakers in our lives...are people who are close to use and care. Also driven to help you.

    Tested several times by someone I know well and seems to get great response.
    Signature

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    • Profile picture of the author HotDamnShortSales
      interesting Danni, thanks..

      QUOTE=Danniboy;2850328]Ok you ready...

      "Your Home Matchmakers"

      Matchmakers seems to bring up unconscious feelings of fun, excitement and classic memories and stories. Also typically people we've considered matchmakers in our lives...are people who are close to use and care. Also driven to help you.

      Tested several times by someone I know well and seems to get great response.[/QUOTE]
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  • Profile picture of the author Rigmonkey
    Happy to throw a few irons into the fire here!

    Keller and Keller - Realty. Realised!

    Keller and Keller - Nurturing your Dreams into Realty!

    Keller and Keller - We Really Love Realty!

    Keller and Keller - Short Sale Realty Specialists

    (Don't worry, Rick! If this last one wins it, I'll go 50/50 with you! )
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  • Profile picture of the author Daryl Lim
    [DELETED]
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    • Profile picture of the author MaxxC
      If we merge the term 'real estate' with the word 'relationship', we'll coin a new word for the tagline phrase .... like 'real estationship'.

      Keller & Keller Realty - Where you find Real Estationships.
      Keller & Keller Realty - We respect Real Estationships.
      Keller & Keller Realty - Committed to Real Estationships.
      Keller & Keller Realty - The Real Estationship Specialists.

      Or we can play upon the last syllable 'ship'
      Keller & Keller Realty - Let's navigate the Realestation Ship.

      Ha ha ... this is fun, Captain Keller, navigator...
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      • Profile picture of the author HotDamnShortSales
        hmmmm, cool, we are on to something here.. im thinking i want it to be 3 profound words with periods. i always like that, saying more with less.

        for example.

        Keller and Keller Realty
        Commitment. Relationships. Results.

        I really like "lowes" they says "lowes, Le'ts build something together" thats awesome! says it all!

        or home depot "the power of doing"

        Keller and Keller
        The power of Relationship

        wait, "the power of REALationship!

        Originally Posted by MaxxC View Post

        If we merge the term 'real estate' with the word 'relationship', we'll coin a new word for the tagline phrase .... like 'real estationship'.

        Keller & Keller Realty - Where you find Real Estationships.
        Keller & Keller Realty - We respect Real Estationships.
        Keller & Keller Realty - Committed to Real Estationships.
        Keller & Keller Realty - The Real Estationship Specialists.

        Or we can play upon the last syllable 'ship'
        Keller & Keller Realty - Let's navigate the Realestation Ship.

        Ha ha ... this is fun, Captain Keller, navigator...
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  • Profile picture of the author daveshu
    Realtors. Friends. Kellers
    Signature

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  • Profile picture of the author HotDamnShortSales
    we are the kellers and we are cool, trust me on that one, now do you want to actually sell your property and avoid the foreclosure or not, okay, lets get started! haha, hows that!

    Inside real estate, outside the box
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  • Profile picture of the author alejandro p
    Keller & Keller - Specializing in Short Sales & Smiles
    Keller & Keller - Our Relationships Sell Your House
    Keller & Keller - Because You Never Wanted That Mortgage Anyway (this is semi joking, but I would bet a lot of people would pay attention because of how in your face it is, worth split testing, imo. If nothing else, it'd make for a great add on an Ashland or Sheridan bench )
    Keller & Keller - We Sell Your Home So You Can Move On
    Keller & Keller - Breathe a Sigh of Relief When We Sell Your Home
    Keller & Keller - Is it Time for You to Get out of Your Home?

    Keller & Keller - We Save Families by Selling Homes
    Keller & Keller - Real Estate for Families in Need

    Hello from Chi!
    Signature
    Aggressive, Outsourced, Scalable SEO Link Building - The HOTH
    Now Ranking Over 200 Agencies, Publishers & Marketers Worldwide
    The HOTH - Never Build Links Again.
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    • Profile picture of the author HotDamnShortSales
      some good ones in here that will make the final cut! I like "Saving familes, selling homes" something likethat
      Originally Posted by alejandro p View Post

      Keller & Keller - Specializing in Short Sales & Smiles
      Keller & Keller - Our Relationships Sell Your House
      Keller & Keller - Because You Never Wanted That Mortgage Anyway (this is semi joking, but I would bet a lot of people would pay attention because of how in your face it is, worth split testing, imo. If nothing else, it'd make for a great add on an Ashland or Sheridan bench )
      Keller & Keller - We Sell Your Home So You Can Move On
      Keller & Keller - Breathe a Sigh of Relief When We Sell Your Home
      Keller & Keller - Is it Time for You to Get out of Your Home?

      Keller & Keller - We Save Families by Selling Homes
      Keller & Keller - Real Estate for Families in Need

      Hello from Chi!
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  • Profile picture of the author Topgunb
    Keller & Keller Realty - The Killer Real Estate Specialists.
    We kill the high price on real estate
    Signature
    swdcomputers@gmail.com For the best real deal in town!
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  • Profile picture of the author Hank Rearden
    My take:

    Keller & Keller Reality: Will Close Your Short Sale,
    Guaranteed
    .


    Irresistible offer. Beats clever, every time.

    Best of luck.

    - HR

    EDIT: Figured you'd ask how to make that promise. It's easy - screen your clients well, only take the ones you can close, and then do your amazing customer service stuff you do.

    It's a promise you're already making - and keeping.
    Signature
    I swear by my life and my love of it that I will
    never live for the sake of another man, nor ask
    another man to live for mine.
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  • Profile picture of the author Sandzat
    Hi! I'm new here... here are some of my thoughts...

    Keller and Keller Realty - Keeping Your Faith
    Keller and Keller Realty - Your True Friends In Real Estate
    Keller and Keller Realty - Real Estate Caring That You Need

    Keller and Keller Realty - Service You Will Thank Us For!
    Keller and Keller Realty - A Helping Hand When You Need It!
    Keller and Keller Realty - Extending A Helping Hand

    Keller and Keller Realty - Building Relationships That Survive
    Keller and Keller Realty - Breaking Down Obstacles, Building Trust!
    Keller and Keller Realty - Breaking Down Obstacles, Helping You Succeed!

    Keller and Keller Realty - Breaking Down Obstacles, Helping You Sell!
    Keller and Keller Realty - Committed To Getting It Done For You
    Keller and Keller Realty - You Can Breathe Easy Now!

    Keller and Keller Realty - Busy Tossing Out Your Real Estate Worries
    Keller and Keller Realty - We Will Accept Your Thanks, Later! We Are Busy Working For You Now!
    Keller and Keller Realty - Relax! Worry No More!

    Keller and Keller Realty - You Deal With Us! We Will Deal With The Rest!
    Keller and Keller Realty - Get Ready To Celebrate!
    Keller and Keller Realty - Committed To Serving You Better Than Anybody Else!

    Keller and Keller Realty - We Promise To Help You Make That Sale!
    Keller and Keller Realty - Your Property Here. The Kellers Here. Your Property Sold!
    Keller and Keller Realty - Real Estate People You Can Trust! After All, What Are Friends For?

    Cheers!
    Sandza
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    • Profile picture of the author HotDamnShortSales
      "breathe Easy now" i like, how about "Relax, You found us"

      Originally Posted by Sandzat View Post

      Hi! I'm new here... here are some of my thoughts...

      Keller and Keller Realty - Keeping Your Faith
      Keller and Keller Realty - Your True Friends In Real Estate
      Keller and Keller Realty - Real Estate Caring That You Need

      Keller and Keller Realty - Service You Will Thank Us For!
      Keller and Keller Realty - A Helping Hand When You Need It!
      Keller and Keller Realty - Extending A Helping Hand

      Keller and Keller Realty - Building Relationships That Survive
      Keller and Keller Realty - Breaking Down Obstacles, Building Trust!
      Keller and Keller Realty - Breaking Down Obstacles, Helping You Succeed!

      Keller and Keller Realty - Breaking Down Obstacles, Helping You Sell!
      Keller and Keller Realty - Committed To Getting It Done For You
      Keller and Keller Realty - You Can Breathe Easy Now!

      Keller and Keller Realty - Busy Tossing Out Your Real Estate Worries
      Keller and Keller Realty - We Will Accept Your Thanks, Later! We Are Busy Working For You Now!
      Keller and Keller Realty - Relax! Worry No More!

      Keller and Keller Realty - You Deal With Us! We Will Deal With The Rest!
      Keller and Keller Realty - Get Ready To Celebrate!
      Keller and Keller Realty - Committed To Serving You Better Than Anybody Else!

      Keller and Keller Realty - We Promise To Help You Make That Sale!
      Keller and Keller Realty - Your Property Here. The Kellers Here. Your Property Sold!
      Keller and Keller Realty - Real Estate People You Can Trust! After All, What Are Friends For?

      Cheers!
      Sandza
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  • Profile picture of the author Daniel Sanchez
    I'm just totally brainstorming:

    Keller and Keller Realty - Peaceful Simple Homebuying.

    Keller and Keller Realty - Your Right Home the First Time.

    Keller and Keller Realty - Your Family Homebuyers

    Keller and Keller Realty - Realty that's Honest.

    Keller and Keller Realty - Let's Find Your Right Home Together.

    Keller and Keller Realty - Proven. Effective. Real Realty.

    Keller and Keller Realty - Together we buy homes with you.

    Keller and Keller Realty - Simple. Honest. Real.

    Keller and Keller Realty - The Best Homebuying Experience you'll ever have.

    Keller and Keller Realty - Your Best Home Buying Experience

    Keller and Keller Realty - Your Relationship Homebuying Specialists

    (will get the questions going...which is what you want some taglines to do)

    Keller and Keller Realty - Personal. Honest. Real.

    Keller and Keller Realty - Your Home Selling Secret Weapon



    Here's my perspective:

    For me taglines are not about what you think sounds great but what your prospect wants to hear and (this is crucial) - what reaction it creates in them in order to approach you. Get's them to come to you.

    You don't want some to go "Well that's a great tagline"

    For instance (and I'm stepping on my own foot here)

    - Your Best Home Buying Experience

    Now if I heard that I would go... "Wow! That's actually a good slogan...Pretty Unique"

    But i still wouldn't pick up the phone or approach you if you wore a t-shirt with that on.

    But:

    Your Homebuying Matchmaker...even though it's not a in sync with everything you want to convey...you wore a t-shirt of that and people will approach you.

    Or

    Your Best Home Buying Experience (I don't using selling it has a slight negative connotation)and then add the word...GUARANTEED!

    And now I'm suddenly wondering about what you mean by that and makes me curious enough to wonder how you can do that and maybe even call you...I mean who would have the balls to guarantee something like that?

    Anyways, that's what I recommend. looking for what get's the greatest reaction from your clients.

    Lowes slogan is a branding slogan...there to make you think they are clever and create a persona for you to relate to...but it's such a huge company they aren't trying to get a response other than mentally brand versus get you to take action.

    I recommend creating a slogan that induces action and not necessarily what sounds terrific.

    If you really want to test it:

    Put it on a t-shirt and get someone to the mall and see how many people approach.

    Or rent a sign and add the slogan for a call to action and see how high the response is. Testing works even for slogans.
    Signature

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    • Profile picture of the author HotDamnShortSales
      great stuff, thanks!

      Originally Posted by Danniboy View Post

      I'm just totally brainstorming:

      Keller and Keller Realty - Peaceful Simple Homebuying.

      Keller and Keller Realty - Your Right Home the First Time.

      Keller and Keller Realty - Your Family Homebuyers

      Keller and Keller Realty - Realty that's Honest.

      Keller and Keller Realty - Let's Find Your Right Home Together.

      Keller and Keller Realty - Proven. Effective. Real Realty.

      Keller and Keller Realty - Together we buy homes with you.

      Keller and Keller Realty - Simple. Honest. Real.

      Keller and Keller Realty - The Best Homebuying Experience you'll ever have.

      Keller and Keller Realty - Your Best Home Buying Experience

      Keller and Keller Realty - Your Relationship Homebuying Specialists

      (will get the questions going...which is what you want some taglines to do)

      Keller and Keller Realty - Personal. Honest. Real.

      Keller and Keller Realty - Your Home Selling Secret Weapon



      Here's my perspective:

      For me taglines are not about what you think sounds great but what your prospect wants to hear and (this is crucial) - what reaction it creates in them in order to approach you. Get's them to come to you.

      You don't want some to go "Well that's a great tagline"

      For instance (and I'm stepping on my own foot here)

      - Your Best Home Buying Experience

      Now if I heard that I would go... "Wow! That's actually a good slogan...Pretty Unique"

      But i still wouldn't pick up the phone or approach you if you wore a t-shirt with that on.

      But:

      Your Homebuying Matchmaker...even though it's not a in sync with everything you want to convey...you wore a t-shirt of that and people will approach you.

      Or

      Your Best Home Buying Experience (I don't using selling it has a slight negative connotation)and then add the word...GUARANTEED!

      And now I'm suddenly wondering about what you mean by that and makes me curious enough to wonder how you can do that and maybe even call you...I mean who would have the balls to guarantee something like that?

      Anyways, that's what I recommend. looking for what get's the greatest reaction from your clients.

      Lowes slogan is a branding slogan...there to make you think they are clever and create a persona for you to relate to...but it's such a huge company they aren't trying to get a response other than mentally brand versus get you to take action.

      I recommend creating a slogan that induces action and not necessarily what sounds terrific.

      If you really want to test it:

      Put it on a t-shirt and get someone to the mall and see how many people approach.

      Or rent a sign and add the slogan for a call to action and see how high the response is. Testing works even for slogans.
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  • Profile picture of the author Patrick Haverkate
    How about one of these:

    Keller and Keller Realty - Sold in 3 months, else WE buy it

    Keller and Keller Realty - Guaranteed sale within 90 days
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  • Profile picture of the author RickDuris
    I have been thinking about your situation, and it seems you have lots of input.

    Unfortunately, we all know regardless of the emotions at work, it all comes down to the money.

    A seller wants top dollar for their property.

    A buyer wants a bargain.

    Yeah, the other things like a fireplace, a pool, acreage, etc. factor in. If they are in default on their mortgage, sure they have some sleepless nights which you can remedy. But Chris, isn't the money ultimately what your clients are looking to you for?

    They are looking for a deal, no matter which side of the transaction they are on, yes?

    Please clarify.

    - Rick Duris
    Signature
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    • Profile picture of the author HotDamnShortSales
      Hello Rick, those are good questions and comments, and you are correct. However, during a short sale, or distressed property money is not the factor, at all. In a short sale transaction THE SELLER IS NOT PERMITTED TO RECEIVE ANY PROCEEDS FROM THE SALE. that is a hard and fast rule by the banks. and I stated in BIG BOLD LETTERS on the short sale approval. The main reason people do a short sale is because its the last resort most of the time. TODAY with it being a mainstream buzz word now, people are aware of it more and seek out a short sale initially instead of trying other options. (this by the way is why we are launching hotdamnshortsales so people can know EXACTLY how the process works, their options and also how to do them from either seller side or as a negotiator/entrepreneur/agent/buyer).

      The deals we do here mostly look like this:

      A novice investor bought a property 4 years ago or so, probably approached by another investor promising long term wealth in real estate. remember, the market was on fire, you could buy a property in Chicago(and USA for that matter) and 6 months later, do a cashout refi and take out money. AND to purchase you didn't have to have any money down, you could have a 600 credit score, and/or if you had excellent credit (720+ you didn;t have to disclose your income or assetts!) so EVERRRRRRRRRRRRYONE was buying property/homes/houses. Well this was the beginning of the end obviously. So, now 4-5 years later, they now OWE 300,000+ and the "value" is maybe 150 or less! in our cases we are getting these brick 2 units for 10-15-20k. literally! the banks are writing off 300k in some cases. thats the average.

      So, if the bank is OWED 300k, and they sell to me for 20k, that is a 280k loss. why would they give any of that to the seller. SO, my point is this:

      these sellers just WANT TO AVOID THE FORECLOSURE and get rid of this property. they are tired of dealing with the city code violations that mount on a vacant property, they are tired of court notices, calls from the lenders,etc. So, by us doing the short sale PROPERLY we relieve them of this burden of a property. and if it is their primary residence or family home, yea, it sucks, its much more emotional, thats their dream home, they raised their family there, whatever. but the bottom line is, something happend. they stopped paying for it and now the bank is threatening taking it back. Its cut and dry simple.

      either

      a) bring your mortgage current (late fees,interest,payments, insurance, taxes, etc) this can add up to 10's of thousands of dollars over just a few months, easily. So obviously these people dont have that, they have been spending the mortgage money elsewhere. taking trips, eating out, travel, medical bills,insurance, whatever. they got used to having that "extra" money by not paying mortgage. so coming up with a check for 20 grand is out of the question.

      b) do a refi, get a new loan, lower rate and payment. that wont happen because they are late 3,4,5,10 months behind, and credit is shot. no bank will re-loan to them, no way.

      c) get a "loan mod" , thats urban legend, only a very very small % of people qualify for a loan mod (usally those who have equity in the house, owing less than is owed, then maybe the bank would consider) but mostly it doesn't work, also if it DOES work, its not anything drastic, they may save 50 bucks or something.

      d) sell the house, well they can't sell a house they owe 350k on for 375k, wont work because the market sucks and its only worth say 200k (in nicer neighborhoods, more affluent areas) so the ONLY OPTIONS NOW ARE

      A) DO NOTHING, BANK TAKES BACK HOUSE OR SELLS IT AT AUCTION. FORECLOSURE HAS HAPPENED AND IS FINAL, YOU HAD YOUR HOUSE REPOSSED BY THE BANK, CREDIT RUINED FOREVER.

      B) SELL IT THROUGH A SHORT SALE, FORECLOSURE AVOIDED, CREDIT SPARED THE GIANT NEGATIVE OF FORECLOSURE, "SOLD VIA SHORT SALE" MUCH BETTER, BACK ON YOUR FEET CREDIT WISE WITHIN 2 YEARS. you might have some IRS tax implications with the difference, but that is a big MIGHT, and worth dealing with vs foreclosure.

      here is one of our lead generation sites explaining the process.

      What is Foreclosure Short Sales ? | Short Sales Help in Chicago | Stop Foreclosure in Chicago | Chicago Real Estate Short Sales |

      this is targeted towards the investors and less affluent homes, KellerandKeller will be directed towards more affluent neighborhoods and homes priced above 400k+.


      this is what an approval looks like:

      Originally Posted by RickDuris View Post

      I have been thinking about your situation, and it seems you have lots of input.

      Unfortunately, we all know regardless of the emotions at work, it all comes down to the money.

      A seller wants top dollar for their property.

      A buyer wants a bargain.

      Yeah, the other things like a fireplace, a pool, acreage, etc. factor in. If they are in default on their mortgage, sure they have some sleepless nights which you can remedy. But Chris, isn't the money what your clients are looking to you for?

      They are looking for a deal, no matter which side of the transaction they are on, yes?

      Please clarify.

      - Rick Duris
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    • Profile picture of the author virginiad
      Hi,

      Short Sales 'R Us

      Let's close your short sale together (apologies to Lowes)

      You can successfully close a short sale...we can help (apologies to Home Depot)


      OK, I admit that I will not win any prizes for originality.

      Virginia
      Signature

      Virginia Drew


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    • Profile picture of the author Jack Bastide
      Is you Client the Bank that you are Selling the
      Propety for or Investors who are looking to pick
      up good deals?

      Jack

      Keller and Keller ... Better than Keller Williams (lol)
      Keller and Keller ... Don't Get The Short End Of the Stick On Your Next Short Sale
      Keller and Keller ... Don't Get Shorted On Your Next Short Sale
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author RickDuris
    Chris, assuming you have a choice, given what you wrote above, which do you prefer: buyers or sellers? Or must you have both?

    The challenge I see, is being lopsided. Unfortunately, all the overall "good feeling" (i.e. "Results. Relationship. Rewards." taglines just aren't compelling enough to me.

    - Rick Duris
    Signature
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    • Profile picture of the author HotDamnShortSales
      Rick, we want SELLERS SELLERS SELLERS. I have buyers, I need sellers. Ive got buyers banging my door down looking for deals (other investors) so when I get a hot deal and we do the short sale, thats money because I already have my buyer/investor waiting to take over or partner WITH us together on the exit strategy. so we are targeting homeowners in foreclosure, meaning they are 3+ months behind on payments and they have been given lis pendens, meaning foreclosure pending.

      yes, eventually for NON INVESTMENT property short sales (the ones in nicer areas, higher values, etc) we will just get the buyer before doing the short sale, then submit it for approval and close and receive our commisions. as broker, we keep all the commisions and that is what keller and keller will be.

      Originally Posted by RickDuris View Post

      Chris, assuming you have a choice, given what you wrote above, which do you prefer: buyers or sellers? Or must you have both?

      The challenge I see, is being lopsided. Unfortunately, all the overall "good feeling" (i.e. "Results. Relationship. Rewards." taglines just aren't compelling enough to me.

      - Rick Duris
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      • Profile picture of the author RickDuris
        Hi Chris, then what promise can you make to sellers specifically when it comes to short sales? A promise you you know you can deliver on?

        Put that in five words, and you've got your tagline.

        - Rick Duris
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  • Profile picture of the author HotDamnShortSales
    good stuff, ill be compiling the top 10 and then the forum can cast their votes.
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    • Profile picture of the author Irish Intuition
      Originally Posted by HotDamnShortSales View Post

      good stuff, ill be compiling the top 10 and then the forum can cast their votes.
      hmm, if I were you I would ask my customers which ones they like
      best. Most on here are not your type of customers and there will
      also be bias.

      If you have the email of 10-15 current customers, ask them.

      Who cares what we like?
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      • Profile picture of the author Daniel Sanchez
        I agree with this too.

        Pick a small percentage of your favorite clients and ask them what tagline they like best. Offer an incentive for their vote.

        (and then remind them of your referral program )

        Originally Posted by IM Viper View Post

        hmm, if I were you I would ask my customers which ones they like
        best. Most on here are not your type of customers and there will
        also be bias.

        If you have the email of 10-15 current customers, ask them.

        Who cares what we like?
        Signature

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  • Profile picture of the author DanielleLynnCopy
    What a bummer Seems I've gotten here a bit too late to throw my hat in. Writing taglines is actually my specialty. But it looks like you're in good hands none the less - everyone here has offered the same basic rules to a solid tagline.

    I'm looking forward to seeing who wins


    @IM Viper - good suggestion. I vote for that method of voting
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    • Profile picture of the author HotDamnShortSales
      you are not too late, chip in!

      Originally Posted by DanielleLynnCopy View Post

      What a bummer Seems I've gotten here a bit too late to throw my hat in. Writing taglines is actually my specialty. But it looks like you're in good hands none the less - everyone here has offered the same basic rules to a solid tagline.

      I'm looking forward to seeing who wins


      @IM Viper - good suggestion. I vote for that method of voting
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  • Profile picture of the author HotDamnShortSales
    great idea, I will put them in an email and send out to my fam, friends and colleagues and clients and get their feedback.
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  • Profile picture of the author RickDuris
    Ok, here's my submission:

    Keller and Keller Realty--When You HAVE to Sell Your House... FAST
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  • Profile picture of the author TheOcarlsen
    Might be to late in, but based on your top post on page 2, where I basically got from you that your market is people that it stressed, carrying a burden, concerned etc. Not in it for the money, but for the relief.

    Here are my main (and targetted) suggestions:

    Keller & Keller Realty - Put it on OUR shoulders

    Keller & Keller Realty - Selling your concerns. Fast.

    Keller & Keller Realty - Trust is earned. Relief is ordered.

    Keller & Keller Realty - Cured home and sleep problems since *year*

    Keller & Keller Realty - Awakes when you get tired

    Wordplay

    Keller & Keller Realty - In for composure, out be-foreclosure

    Keller & Keller Realty - Taking your mort-rage away

    *

    And the last... although OT.


    TheOcarlsen - Not in US timezone, need some sleep

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    • Profile picture of the author kerry3280
      Keller & Keller Realty. Your Fresh Start
      Keller & Keller Realty. Not the end. Just the Beginning.
      Keller & Keller Realty. It Begins Here (my favorite)
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    • Profile picture of the author Crystal_
      After reading your posts on what your company does, this is what sticks out in my mind:

      You offer creative solutions, real results and you truly care.

      I know you were looking for something that highlights your ability to create win/win relationships and I think the best way to do that is to simply communicate that you care.

      I'm not a logo designer by any stretch of the imagination but it seems to me your logo can
      help you communicate a message without actually having to say it.

      For example, this family in a house icon seems to be heart shaped, all of which communicates caring about ones home and family. Even when you remove the words
      "Keller Care" from the tagline and the message remains the same.

      Keller Care has a nice ring to it though. Sounds like stellar care, provided only by Kellers.

      I just wanted to put the thought out there that your logo can independently communicate part of your message as well.

      Best of luck!

      Crystal
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      • Profile picture of the author HotDamnShortSales
        crystal! these are great, thanks for taking the time to create, love it! good stuff.

        Originally Posted by Crystal_ View Post

        After reading your posts on what your company does, this is what sticks out in my mind:

        You offer creative solutions, real results and you truly care.

        I know you were looking for something that highlights your ability to create win/win relationships and I think the best way to do that is to simply communicate that you care.

        I'm not a logo designer by any stretch of the imagination but it seems to me your logo can
        help you communicate a message without actually having to say it.

        For example, this family in a house icon seems to be heart shaped, all of which communicates caring about ones home and family. Even when you remove the words
        "Keller Care" from the tagline and the message remains the same.

        Keller Care has a nice ring to it though. Sounds like stellar care, provided only by Kellers.

        I just wanted to put the thought out there that your logo can independently communicate part of your message as well.

        Best of luck!

        Crystal
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    • Profile picture of the author HotDamnShortSales
      some good ideas here, on to something, thanks!

      Awake, when you are tired,
      Originally Posted by TheOcarlsen View Post

      Might be to late in, but based on your top post on page 2, where I basically got from you that your market is people that it stressed, carrying a burden, concerned etc. Not in it for the money, but for the relief.

      Here are my main (and targetted) suggestions:

      Keller & Keller Realty - Put it on OUR shoulders

      Keller & Keller Realty - Selling your concerns. Fast.

      Keller & Keller Realty - Trust is earned. Relief is ordered.

      Keller & Keller Realty - Cured home and sleep problems since *year*

      Keller & Keller Realty - Awakes when you get tired

      Wordplay

      Keller & Keller Realty - In for composure, out be-foreclosure

      Keller & Keller Realty - Taking your mort-rage away

      *

      And the last... although OT.


      TheOcarlsen - Not in US timezone, need some sleep

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  • Profile picture of the author Stuart S
    Keller and Keller Realty -

    Committed to You and your House.

    I believe this tagline will appeal to both buyers and sellers very effectively.
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  • Profile picture of the author Daniel Sanchez
    Here's a fun one:

    Someone wakes up in the morning and thinks:

    Man, I would love to_________.

    It's an acid test for benefits by Mr. Clayton Makepeace.

    What do you offer that someone would be willing to get up in the morning for?

    Extra Addition:

    Keller and Keller: Before you know it...It's Sold!
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  • Profile picture of the author HotDamnShortSales
    Well it's official, my wife passed her final exam, she's a broker. Now we just have to get the final things done with the license and I can get started on our logo,tagline,website,marketing,all that fun stuff.

    So,, I wrote down alot of these and will compile them over the weekend and early next week post them on here like a top 15 or so, get feedback from you all, and also our clients, fam and friends.

    thanks everyone!
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    • Profile picture of the author Crystal_
      Crystal! these are great, thanks for taking the time to create, love it! good stuff.
      You're welcome, it was fun. I'm happy to hear you liked them.

      it's official, my wife passed her final exam, she's a broker
      How exciting! Congratulations! I wish you both much continued success.

      Crystal
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  • Profile picture of the author 3Aces
    Hi Keller,

    I have been following this thread for quite a few days. I am not a 'tagline person' and I don't think I can add much to what's already been said. I just dropped in to wish you and your wife continued success. You seem like a real genuine buy ... very unlike real estate people, most of whom are hardened moneysuckers. You care about the customer and I am sure it would show through irrespective of what tagline you choose.

    PS: Crystal, loved your logos. Really creative and touching. Thanks for sharing
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  • Profile picture of the author RedMatrix
    Any updates?
    Signature

    ~Dave

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  • Profile picture of the author sfossy
    I would like "search. click. buy." "we find your deals" "peace of mind house deals"
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  • Profile picture of the author jwellsy
    Of all the Realtors that I know the more they position themselves in the community and part of peoples lives and the more successful they are. They become almost like part of the family. Entire families will use the same Realtor.

    I would suggest branding yourself around the idea of being "kin". You want to be adopted by whole family groups as their unofficial personal Realtor.

    Kin is a "K" word and is short for kinship, kindred etc from a thesaurus entry on relationship.

    Keller & Keller Realty: Your Real Estate Kin
    A family business that treats you like kin.

    There are tons of variations on this kin theme that can be applied to any marketing activity. It's about the positioning and branding.
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  • Profile picture of the author Lan8Inc
    Keller & Keller Realty: When You have done all you could.
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    • Profile picture of the author Crystal_
      Hi HotDamnSales,

      I was thinking about you yesterday when I stumbled across this Yahoo News article:

      the-25-year-foreclosure-from-hell: Personal Finance News from Yahoo! Finance

      You better hope this lady doesn't release a bestselling ebook on how to avoid foreclosure and put you all out of business LOL!


      PS: Crystal, loved your logos. Really creative and touching. Thanks for sharing
      Thank you 3Aces

      It's funny you say that about real estate agents. I was in that industry and found pretty much all of the numerous agents I worked with to be fantastic people who truly cared about helping others realize their real estate dreams. I guess I didn't know how lucky I was to work with such great people. Thanks again for your post.
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  • Profile picture of the author ramona_livegood
    I'm a bit late in replying here...

    How about:

    Keller and Keller - Putting The Real in Realty
    We Find The Right Home For You - Quickly and Easily



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