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Email Products

by Hailen
2 replies
Hello all!

I'm brand new to the world of internet marketing and I'm starting to brainstorm ideas for projects that would fit my current, brick-and-mortar business. Right now I work as a college consultant; I help students apply to college who live in my city.

The first idea I have is to put together an email study guide that would give parents a list of activities they need to do to move their kid along in the process. Each time, the next email would come a few days later and give them the next set of tasks.

Is this something that a sales letter could move or am I barking up the wrong tree?
#email #products
  • Profile picture of the author John_S
    Is this something that a sales letter could move or am I barking up the wrong tree?
    Nobody wants to apply to college -- just FYI they want to get into the college of their choice. So the answer could be yes if you get people into college at twice or three times the rate of average applicants. Otherwise you have a tougher row to hoe.

    I would concentrate on making the service worth advertising. Then advertise. It is consistently cheaper that doing it the other way -- which is the hard (terribly expensive) way most choose.

    Abject mediocrity is a tough sell.
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    • Profile picture of the author Hailen
      Originally Posted by John_S View Post

      Nobody wants to apply to college -- just FYI they want to get into the college of their choice. So the answer could be yes if you get people into college at twice or three times the rate of average applicants. Otherwise you have a tougher row to hoe.
      Good point. And I actually have accomplished this goal already. 75% of my students get into their first choice school and 90% of my students get into one of their top two schools.

      I'm absolutely confident that I have value to offer people who purchase a subscription to the email study guide.
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