Please Critique my Piano Lessons Site

Coming to the page for the first time, there's an obvious mismatch between the prehead and the headline; the prehead primes me for listening mode, while the headline switches gears into creating my own music. Result: confusion.

Also I'm betting you'd see quite a bump if you'd either do away with the banner on top (competes with headline for first attention - not good) or move the graphic some place down the page. You need clear impact for a clear message at the top.

If you must have something at the top before the headline stack, use the testimonial right up there.

Also - since we're talking music, where's the sample? Nothing sells better than an instant free sample of what to expect.

Even though the product is inexpensive, the letter really is too short to do the whole job. And the 342 page freebie (!) also takes away from the effectiveness of the pitch (I'd move it right to the bottom or into a popup form).

It seems like what you're selling is like an afterthought. Sure, if you get qualified visitors you'll probably make some sales but you could and should get a lot more with a little bit of re-arranging the page and a more focused sales message.

Hi, Edward,

1. Decide what you want to do...sign people up to your list or sell an ebook. The letter should only do one thing. Write another letter for the other, or use the list signup as an exit popup.

2. You shouldn't let people click off your page. Assuming that what you are trying to do is sell the ebook, the only action they should be able to take is to buy the book.

3. You have no sales copy for the ebook. Who are you? Why should I buy from you? What are you selling? Testimonials? All there is is a headline and a "buy now" button.

Hope this helps

Virginia

I am looking for piano lessons, and the first thing that I see is a waterfall. Doesn't really make sense to me.

Thanks for all the response so far everyone. Keep em coming please.

I just read the 1st line and I'm asking why are you basically turning away anyone who's not into "New Age" piano music. How much traffic could that possible bring?

End of story.

I think you need to remember - you are essentially selling the magic of making music - not piano lessons.

* Music is a way of saying what's in your heart that there are no words for.

* Music touches other people deeply, strangers and friends alike.

I've sold harps for years, at assorted Celtic festivals. My approach is to emphasize the magic that's inherent in the instrument - not that it has 32 strings and is made of spruce and maple. Instead I tell prospects how I relax after work by playing my harp in the back yard - and all the birds come around and sing. (True!)

So sell the music, not the lessons. Your lessons are the stepping-stones that allow your students to quickly and easily start making their OWN music.

I'd also consider a scenario - perhaps an angry, frustrated teenager who can't quite fit in - teenager discovers music and the wonderful release that comes from expressing the anger and frustration, and hey! Now teenager can cope much more effectively.

Dot

Change the color and the photo in to something related to music.

I'd love to see some of the testimonials on first page. Convince me that it's fun and easy.

Thanks for all the replies everyone. Much appreciated!