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Do buyers not know the difference between "good writing" and writing that sells?

by sethczerepak
6 replies
I've been thinking lately that it might be a good move to create a webinar teaching people HOW to hire copywriters. I've found most buyers can't tell (just by reading) the difference between "good writing" and writing that will make them sales. They'll say things like: "Why should I pay you $2,000 when I have other capable writers offering $195?"

It's like they seriously think they're getting the same thing...

I'm venting here, but also serious...unless you know copywriting, it's easy to get fooled by "good writing" that simply won't sell. Anyway, what else do you think might be good to include in this kind of training?

PS: Serious suggestions Sarcasm, satire and venting are all welcome.
#buyers #difference #good #sales #writing
  • Profile picture of the author MontelloMarketing
    There's no reason you can't have both. Good writing that sells. In fact I'll take "good writing" over bad writing anyday. And when I say I'll take it, I mean I'd expect the "good writing" to make a ton more money than bad writing. It always has for me.

    That said... I don't know anyone who has ever bought "good writing" cheap.
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    • Profile picture of the author M_Jones
      Originally Posted by MontelloMarketing View Post

      There's no reason you can't have both. Good writing that sells. In fact I'll take "good writing" over bad writing anyday. And when I say I'll take it, I mean I'd expect the "good writing" to make a ton more money than bad writing. It always has for me.

      That said... I don't know anyone who has ever bought "good writing" cheap.
      You can pick 2, but not 3!

      Quality, Price, Service.
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      • Profile picture of the author Mr. Subtle
        Originally Posted by M_Jones View Post

        You can pick 2, but not 3!

        Quality, Price, Service.
        Reminds me of one of my really old posts...


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        • Profile picture of the author sethczerepak
          Cool, we can give them options, like a buffet.

          Just to clarify though, I'm talking about the difference between writing that is good, but that doesn't sell and writing that sells (which is good by default).

          I think if more buyers understood this difference, and how to spot it there would be a LOT less confusion about copywriting rates being all over the place.
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  • Profile picture of the author mathmo
    This is why I recommend (if they can) people try out themselves any skills before planning to outsource it. As it gives them a much better feel for what works and what doesn't, and thus they get a better return on their dollar.
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    • Profile picture of the author sethczerepak
      Originally Posted by mathmo View Post

      This is why I recommend (if they can) people try out themselves any skills before planning to outsource it. As it gives them a much better feel for what works and what doesn't, and thus they get a better return on their dollar.
      That might just be the wisest advice I've heard in a while...SOOO true bro.
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