The Email Headline That's Getting Me A Consistent 30% Open-rate
BAD NEWS
.. That's it. I normally start with some "bad news" and deliever on the promise and within 5 - 10 lines I've moved implictly onto the good news.
Remember, scandal and fear get attention but don't make your whole email gloomy or people will be hiting that "opt out" button ;-)
I test products... before I give my final review.
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POWER LETTERS Get Offline Appointments
These Email Templates Land You Great Clients!