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The Email Headline That's Getting Me A Consistent 30% Open-rate

by LaunchBrain.com
9 replies
I use the subject line:


BAD NEWS


.. That's it. I normally start with some "bad news" and deliever on the promise and within 5 - 10 lines I've moved implictly onto the good news.

Remember, scandal and fear get attention but don't make your whole email gloomy or people will be hiting that "opt out" button ;-)
#30% #consistent #email #headline #openrate
  • Profile picture of the author flyinghammers
    I would probably be more inclined to open an email with a subject line of "bad news" rather than "good news".
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  • Profile picture of the author YourProfessional
    Haha - this is so true! We're all more used to bad news than good news. We are more cynical when we hear about good news.
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  • Profile picture of the author JingQuimPo
    Bad news, yup, it works. As long as its not bad news every week.
    Been doing this for sometime now with some modifications of course.

    "The dog barks at something, everyone barks at the dog"
    Jing Quimpo
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  • Profile picture of the author visimedia
    Yes, people naturally will be aware of something 'bad' ..... I don't know why, but that's how it works!!
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    berita bola untuk cek klasemen liga 1 & berita bola di 2026.
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  • Profile picture of the author tobyR
    interesting and I like the idea I have used it before but not really monitored the open rate - must try and do that - thanks
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  • Profile picture of the author Bruce NewMedia
    If I remember right, it was Frank Kern last year, who reported this was one of his strongest email headers...and recommended it to his big lists.

    Which resulted in tons of people getting "Bad News"...
    _____
    Bruce
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  • Profile picture of the author Raydal
    This is really bad news.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Newman8r
    smart

    I wonder if it could be good anchor text for links as well
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