Please tell me what a "control" is

4 replies
I've been reading a lot of copywriting articles, threads, etc. and I occasionally find the word control. A google search found nothing in this context. Could someone please explain?

Thanks in advance.
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    • Profile picture of the author Saluki Guy
      Thanks Drez for the help. I've bookmarked the page too!
      There is a tide in the affairs of men which, taken at the flood, leads on to fortune; Omitted — all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now afloat, And we must take the current when it serves, Or lose our ventures. - Julius Caesar by William Shakespeare
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  • Profile picture of the author wvcopywriter
    Control in copywriting is when your new sales copy beats the old one in sales. Your new sales copy becomes the control.

    Don't have the time to write emails that will get opened, read and your reader to take action then leave me a message. I will get back to you within 48 hrs.

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  • Profile picture of the author AdwordsMogul
    A control is copy that has been tested and has brought in consistent sales. You use it as a "yard stick" to measure results against.

    So when you write new copy, you test it against the original (the control). If the new one brings in better results, it becomes the control.
    "Those who can - DO IT. Those who can't, say it's impossible."
    Jean Paul a.k.a AdwordsMogul - Top of the range PHP developers

    Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )
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