Audio Drop Ins

The caveman in me found the disembodied voice disconcerting.

There needs to be something to occupy the eye. Audio captions beneath illustrations might be interesting if your don't want to use a slide show or a fullblown video.

As they are currently used, the audio files are like speed bumps on Persuasion Street. The reader has to decide whether to take the time to listen or keep reading. Some won't do either and just leave.

If you are going to use something like this, you need to give the reader a compelling reason to click 'play'. Then the content of the audio needs to build momentum and excitement before flinging them back into the text.

An excerpt from your audio book that backs up the claims in your copy might foot the bill and build credibility too.

This would take some skill to implement well. I like the involvement device aspect. Once they've clicked play a couple times their resistance to clicking 'buy' is less.

Hey Joe, I'm thinking a video would get better results.

The audio is ok, but it seems like something that's outdated in this day and age.

Hey Joe,

Like "max5ty" said, audio is becoming out dated, if you are wanting to use audio on your sales page why not go all out and get a video done instead.. Video is proven to massively increase your sales page conversion.

Whilst audio helps with your conversion as well, but go all out and get a video for your site.

Mark