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Using Wordpress for your Sales Page...

by TheSwoop
10 replies
I know diddly about copywriting but I am curious to know if having a wordpress blog as the sales page vs a non blog page with lots of colors and large fonts is better or worse.

In my quest to increase my conversions, I am seeing a couple different techniques used for sales pages.

1. Blog pages
2. Fancy videos starting as soon as you enter the page with very little text.
3. Fancy videos with large color text
4. No videos but large color text and the length of the page seems to scroll forever

Not trying to promote anyones site but here are some examples of what I am talking about.
planb-profits.com
burnthefat.com
miracleforexsecrets.co.uk

Huge difference here vs a wordpress blog.

Really would like your comments on the different techniques. You can see my blog version in my signature block. I chose wordpress because it seemed easier to work with but my conversions are not what I expected them to be.
#copywriting #page #sales #sales page #wordpress
  • Profile picture of the author chrisChandra
    I don't know much but what I do know is that video can generate more interest than text...at least that's what I've heard many people say; and I find it true from visiting such sites myself.
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  • Profile picture of the author travisstephenson
    I've done a bit of writing myself... and have actually had several Clickbank #1's... I have to be honest... video only is the most powerful sales letter I've used of late. People want audio interaction... so if it's a choice of using vs. not using video... USE video
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  • Profile picture of the author joshpatterson
    Video will keep consumers engaged without much effort while tons of text will have their attention spans giving way very quickly. A good mix of both is always a good approach, but keep the text concise and very readable.
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  • Profile picture of the author MaryaZ
    But what would be the most powerful content in a video?
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    • Profile picture of the author salescopywriter
      Originally Posted by MaryaZ View Post

      But what would be the most powerful content in a video?
      A really good sales letter turned into a video script. Use the sales letter, and have the video available on the page so those who'd rather video can watch, and those who don't like video can still get the same message in the letter on the page.
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  • Profile picture of the author ConnorMarc
    Great thread. What's the best advise to writing good content for a website?
    Make it personal still right?
    I know blogs should or can be personal. However, I think the same goes for website content.
    Signature
    Online Presence Consultant in Atlanta, GA | Christian Counseling Atlanta |
    Cash for Junk Cars
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  • Profile picture of the author Russel Mogul
    Video then after 5 minutes load the rest of the sales copy and call to action button.
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    • Profile picture of the author Yuma
      I've had success with a vid at the very top, then a few paragraphs just below that contains the gist of whatever I'm doing/selling, etc.
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  • Profile picture of the author edumonsters
    Originally Posted by TheSwoop View Post

    Really would like your comments on the different techniques. You can see my blog version in my signature block. I chose wordpress because it seemed easier to work with but my conversions are not what I expected them to be.

    What conversions did you expect? :confused: I too have seen some long single page websites. I had read about them too. However, is there so much difference in conversions?

    Wordpress is really very easy to use. I don't think I'll ever bother about using any other platforms or a plain HTML webpage.
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  • Profile picture of the author LetterCraft Inc.
    I'd say go with a Wordpress blog. Easy choice.

    As for the video. I've seen a lot of LPs that have just one video and a buy now button that shows up right after the video ends and those products have performed really well. Food for thought.
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