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The Call2Action Button Comes of Age

by Dee Syed
7 replies
Hi Warriors,

Found this nugget of an article while doing some research on effective copywriting. The C2A is such an integral part of successful list-building that I thought it would be worth posting here for others to have a scan through.

From Action to Engagement: The Call2Action Button Comes of Age | Lead Views - a B2B Lead Generation Blog

To our success,
all the best,
Dee
#age #button #call2action
  • Profile picture of the author Russel Mogul
    I already gave you a thanks for the post but this is just a follow up post. Sweet stuff man.
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  • Profile picture of the author Raydal
    While this was a great article to read I found the title
    a little deceptive maybe because of my preconceived
    idea of an effective button.

    The article was referring to the copy (words) written
    on the button rather than design, color and placement.

    The article makes a good point but I would hardly refer
    to this as the call to action button coming to age.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author salescopywriter
    That's what I was thinking Ray. Those buttons are still effective, but I do see the point of better copy on the buttons = better click-through.
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    • Profile picture of the author Dee Syed
      Hi Ray, Salescopywriter,

      Good point and well spotted on both counts. That's why I thought it would be more appropriate in the copywriting forum rather than the design forum. I like how you refer to it as "the sales copy on the button" - i.e. with the implication that any readable words on your page are part of the copy.

      all the best,
      Dee
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      • Profile picture of the author Ross Bowring
        Originally Posted by Dee Syed View Post

        I like how you refer to it as "the sales copy on the button" - i.e. with the implication that any readable words on your page are part of the copy.
        Absolutely.

        If there's a syllable on screen that doesn't forward the sale, I crumple it into a ball and stroke it into the trash can.

        Nothing but net.

        --- Ross
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  • Profile picture of the author salescopywriter
    Any word on the page is part of the sales copy. If it isnt', it shouldn't be there.

    That's the same thing with the talk about how long is too long for a sales letter...It needs to be as long or as short as it needs to be to sell. If you can sell the product with a paragraph, use it. If it takes a full 4 pages to sell the product, use it.
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  • Profile picture of the author genetic
    Even Google understands the power of BAB (Big Ass Buttons)
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