How to Quickly and Easily Improve YOUR Conversions!
Let's face it...
Writing sales copy is the ONE thing that most internet marketers hate!
So, in order to give something back to the community which has served me so well since I first joined the Warrior Forum back in 2009, I've put together some of my best copywriting tips to help YOU close the sale more effectively.
Let's cut straight to the chase...
1) Sell benefits, NOT features!
Any experienced copywriter worth their salt will tell you that it's vital to accentuate the benefits of your product or service. And yet, absurdly, this fundamental technique is something that most sales letters lack...
Remember: it's not what your product does, but what it does for your prospect that generates sales.
In other words, you've really got to reverse the roles and place yourself in the shoes of your potential customer...
As an example, let's say we're dealing with a market who suffer from excessive facial blushing...
This market's greatest fear is that they feel inadequate and embarrassed in social situations. This anxiety causes increased facial blushing, leading to even greater self-conciousness and a feeling of low self-worth.
It's a vicious cycle that can take over one's life.
Let's assume that we're offering a $37 e-book and video coaching series to help people solve this problem. It's a great product, different to anything else on the market, but how do we go about accentuating the benefits?
It's simple: in order to enhance the benefits of your product or service, you must connect emotionally with your prospect and appeal to their true identity, by offering a solution that enhances your potential customer's self-image.
In this instance, your prospect's main aim is to feel more relaxed and comfortable in social situations. And, in order to appeal to this desire, our sales blurb simply needs to offer a solution to the above. A sample headline could be...
"How YOU Too Can Solve The Problem Of Facial Blushing, Learn How To Feel More Relaxed And Comfortable In ANY Social Situation And Unlock The Key To Getting Your Life Back... Once And For All!"
The above is merely a very quick example, but I'm sure you can see the point I'm trying to make here which is that - in order to sell benefits - you need to firstly dedicate yourself to really getting to know your target market and offering a solution that drills down to their deepest emotional desires.
2) Targeted traffic + An irresistible offer = More MONEY!
It is vital to ensure that you are concentrating your efforts on driving targeted traffic to your sales page.
At the end of the day, it's pointless spending time generating visitors to your website if they aren't already willing to take action...
Ask yourself where your target market "hang out". Is it in an online discussion board, such as the Warrior Forum or SEO Chat, for example?
If so, get involved and be sure to add value to your community. Include a link to your sales page in your signature and, hey presto, FREE targeted traffic!
Perhaps your target demographic likes to read niche magazines such as Spirit and Destiny or Men's Health Magazine, for example. Run an ad campaign promoting a free e-book or audio course, and you'll soon amass a database of high-quality subscribers who have a genuine interest in what you have to offer.
In my opinion, Facebook Ads are a great way to promote your business online. Over 845 million people treat Facebook as an authentic part of their lives, so you can rest assured that you are connecting with real people who possess real interest in your products.
In fairness, none of the above traffic techniques are revolutionary. I'm not revealing anything new, simply sharing what has worked for me.
Once your potential customer is on your sales page, you need an offer SO GOOD that he/she cannot refuse.
A great copywriter will work wonders to elevate the perceived value of your content, and the investment will often prove more than worth its weight in gold.
However, if you're on a tight budget and cannot afford to hire a copywriter at present, there are a few things you can do to improve the perceived value of your offering:
Offer Bonuses: Everyone loves a bargain and wants to feel like their investment is going to prove cost-effective. A selection of great bonuses offer increased value for money and can help to convert those who are sitting on the fence.
Money-Back Guarantee: A lengthy, no questions asked guarantee increases trust, reduces the risk from your customer's perspective and is also proven to actually REDUCE refund rates, too.
Use Scarcity & Special Offers: By utilizing the power of scarcity and discounting prices for a limited time (i.e. only 23 copies remaining at $47), you work on the principle that no-one likes losing out. This increases the perceived value of your current offer and encourages people to take action NOW.
3) Proof, Proof, Proof!
Proof sells - there's no doubt about it...
But in order to maximize conversions, there's a lot to consider about how and where to make the best use of it.
In my opinion, you should aim for instant credibility by showing proof early on in your sales page.
This technique works well because it instantly engages your prospect, builds trust right from the very start and helps to prevent people from leaving your site...
And, if the rest of your sales copy flows as it should, you'll increase your chances of getting a sale at the end of it. A good example of this technique in action can be seen here: Google Sniper 2.
Particularly in the internet marketing niche, people are exhausted by hype, false promises and fake testimonials.
In order to make your prospects want to reach for their credit cards, you need to separate yourself from the crowd by proving beyond all doubt that your product or service really does exactly what it says on the tin...
Screenshots and testimonials will bolster your claims, but live on-screen proof or video testimonials cannot be faked and will really give you a competitive advantage when it comes to establishing rapport and enhancing the overall quality of your sales message.
Conclusion
Regardless of what you're going to do in an attempt to improve your conversion rate, you must ensure that you split-test your results at all times. Most of you will already know this, but it's worth repeating.
For example, a great headline is essential to your copywriting success...
But, unless you're testing and tracking your results extensively, how can you possibly know which headline works better and begin to fine-tune it accordingly?
I hope you found this article useful, and encourage you to leave your comments and two cents worth below...
Kind regards,
Connor
Writing sales copy is the ONE thing that most internet marketers hate!
So, in order to give something back to the community which has served me so well since I first joined the Warrior Forum back in 2009, I've put together some of my best copywriting tips to help YOU close the sale more effectively.
Let's cut straight to the chase...
1) Sell benefits, NOT features!
Any experienced copywriter worth their salt will tell you that it's vital to accentuate the benefits of your product or service. And yet, absurdly, this fundamental technique is something that most sales letters lack...
Remember: it's not what your product does, but what it does for your prospect that generates sales.
In other words, you've really got to reverse the roles and place yourself in the shoes of your potential customer...
- What is your market's greatest problem, fear or frustration?
- How can your product serve to dispel these issues?
- How much are they willing to pay for it?
As an example, let's say we're dealing with a market who suffer from excessive facial blushing...
This market's greatest fear is that they feel inadequate and embarrassed in social situations. This anxiety causes increased facial blushing, leading to even greater self-conciousness and a feeling of low self-worth.
It's a vicious cycle that can take over one's life.
Let's assume that we're offering a $37 e-book and video coaching series to help people solve this problem. It's a great product, different to anything else on the market, but how do we go about accentuating the benefits?
It's simple: in order to enhance the benefits of your product or service, you must connect emotionally with your prospect and appeal to their true identity, by offering a solution that enhances your potential customer's self-image.
In this instance, your prospect's main aim is to feel more relaxed and comfortable in social situations. And, in order to appeal to this desire, our sales blurb simply needs to offer a solution to the above. A sample headline could be...
"How YOU Too Can Solve The Problem Of Facial Blushing, Learn How To Feel More Relaxed And Comfortable In ANY Social Situation And Unlock The Key To Getting Your Life Back... Once And For All!"
The above is merely a very quick example, but I'm sure you can see the point I'm trying to make here which is that - in order to sell benefits - you need to firstly dedicate yourself to really getting to know your target market and offering a solution that drills down to their deepest emotional desires.
2) Targeted traffic + An irresistible offer = More MONEY!
It is vital to ensure that you are concentrating your efforts on driving targeted traffic to your sales page.
At the end of the day, it's pointless spending time generating visitors to your website if they aren't already willing to take action...
Ask yourself where your target market "hang out". Is it in an online discussion board, such as the Warrior Forum or SEO Chat, for example?
If so, get involved and be sure to add value to your community. Include a link to your sales page in your signature and, hey presto, FREE targeted traffic!
Perhaps your target demographic likes to read niche magazines such as Spirit and Destiny or Men's Health Magazine, for example. Run an ad campaign promoting a free e-book or audio course, and you'll soon amass a database of high-quality subscribers who have a genuine interest in what you have to offer.
In my opinion, Facebook Ads are a great way to promote your business online. Over 845 million people treat Facebook as an authentic part of their lives, so you can rest assured that you are connecting with real people who possess real interest in your products.
In fairness, none of the above traffic techniques are revolutionary. I'm not revealing anything new, simply sharing what has worked for me.
Once your potential customer is on your sales page, you need an offer SO GOOD that he/she cannot refuse.
A great copywriter will work wonders to elevate the perceived value of your content, and the investment will often prove more than worth its weight in gold.
However, if you're on a tight budget and cannot afford to hire a copywriter at present, there are a few things you can do to improve the perceived value of your offering:
Offer Bonuses: Everyone loves a bargain and wants to feel like their investment is going to prove cost-effective. A selection of great bonuses offer increased value for money and can help to convert those who are sitting on the fence.
Money-Back Guarantee: A lengthy, no questions asked guarantee increases trust, reduces the risk from your customer's perspective and is also proven to actually REDUCE refund rates, too.
Use Scarcity & Special Offers: By utilizing the power of scarcity and discounting prices for a limited time (i.e. only 23 copies remaining at $47), you work on the principle that no-one likes losing out. This increases the perceived value of your current offer and encourages people to take action NOW.
3) Proof, Proof, Proof!
Proof sells - there's no doubt about it...
But in order to maximize conversions, there's a lot to consider about how and where to make the best use of it.
In my opinion, you should aim for instant credibility by showing proof early on in your sales page.
This technique works well because it instantly engages your prospect, builds trust right from the very start and helps to prevent people from leaving your site...
And, if the rest of your sales copy flows as it should, you'll increase your chances of getting a sale at the end of it. A good example of this technique in action can be seen here: Google Sniper 2.
Particularly in the internet marketing niche, people are exhausted by hype, false promises and fake testimonials.
In order to make your prospects want to reach for their credit cards, you need to separate yourself from the crowd by proving beyond all doubt that your product or service really does exactly what it says on the tin...
Screenshots and testimonials will bolster your claims, but live on-screen proof or video testimonials cannot be faked and will really give you a competitive advantage when it comes to establishing rapport and enhancing the overall quality of your sales message.
Conclusion
Regardless of what you're going to do in an attempt to improve your conversion rate, you must ensure that you split-test your results at all times. Most of you will already know this, but it's worth repeating.
For example, a great headline is essential to your copywriting success...
But, unless you're testing and tracking your results extensively, how can you possibly know which headline works better and begin to fine-tune it accordingly?
I hope you found this article useful, and encourage you to leave your comments and two cents worth below...
Kind regards,
Connor
Truth About Marketing
“Judge your success by what you had to give up in order to get it.â€
― Dalai Lama XIV