He also sells two skeet shooting video courses by download, one for beginners and one for advanced shooters. I rewrote the copy on the sales pages and sales are up 175% for the beginner video and 87% for the advanced.
So far, so good. Now we are revamping the autoresponder copy. He wants to offer occasional discounts on the videos to the email subscribers. However, he is concerned this might piss off customers that already purchased them at full price.
I don't recommend discounting the videos at all. Instead, I would offer different bonuses depending on the current promotion. For example, he could add in a free video interview with a top shooter who gives advice and tips. Later, he might use a quality free report as the bonus.
What would be your advice in this situation?