Simple easy method to get more clients than you can handle

by Mark Andrews Banned

Posted: 13 years ago 34 replies

COPY WRITING

Do you want more copywriting clients?...

How to get more copywriting clients than you can handle easily...

It's simple. All you have to do is this...

Go through your email list if you have one. Start from the beginning, oldest emails first. I did this earlier on this evening, starting with the first 300 emails. Copied and pasted a personalized letter to each of my contacts pointing them in the direction of my Warrior For Hire thread.

Almost instantly the inquiries started coming in. About 10 so far. One was for a guy in southern California - could I rewrite his landing page?

I looked at it, instantly identified what was letting it down and offered to rewrite it from scratch. The client paid instantly and 30 minutes later received his sales copy all formatted correctly for him to start using instantly. Not bad for less than an hours work.

Out of the other 9 or so inquiries... a total of 20 odd sales letter requests. Pretty good. Just another 1,000+ emails to wade through for my next batch. The tactic simply works, try it out for yourself. No need to keep on chasing new clients for more business when you can directly tap into people who have already contacted you in the past.

Another tactic to generate more copywriting clients is to simply go to Google and type in a trade, for example Locksmiths and a city, for example Chicago.

Now, you want to find small business owners who run businesses where each time someone buys a product or a service from this individual their spend is at least $100.

Let's say you charge $197 for your copywriting services. $197 to rewrite someone's homepage or their landing page. If you're familiar with the niches you choose you can draw on all your copywriting experience to rewrite their homepage in double quick time.

Tell the business owner you're 100% certain you can beat his or her control. In other words, you can significantly boost their conversion rate. Who isn't going to be interested in this?

Tell them they only have to pay you once they're in profit. As soon as they're in profit you'll invoice them directly. Can they give you the go ahead? After all they're not risking a single cent until they're in profit.

Chances are you'll pick up quite a bit of work this way and there's more than enough room in the marketplace for every copywriter here to do just this and bring in lots of work without stepping on anyone elses toes.

If you can pick up at least 5 firm orders a day at almost $200 a pop (which is quite achievable), each job will take you depending on your skill level between 1-2 hours and you'll be banking close to $1,000 daily. Not small change by any stretch of the imagination.

It comes back to having a system in place to streamline everything. Keep your working processes simple, concise and to the point, if you do this you won't suffer information overload multitasking so many jobs at once.

I hope these suggestions to grab more clients is useful to one or two of you who might be struggling to pull in a regular flow of copywriting work.

Warmest regards,

Mark Andrews

#buying customers #clients #copywriting clients #customers #easily #handle #increase orders #more clients

Simon Ashari

13 years ago

Nice work.

A question though, what niche is your list in?

Is it just general IM or is it copywriting? (or something else).

I'm sure different lists would have different success rates.

-Simon

Thanks
1 reply

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Mark Andrews

Banned 13 years ago

Originally Posted by Simon Ashari

Nice work.

A question though, what niche is your list in?

Is it just general IM or is it copywriting? (or something else).

I'm sure different lists would have different success rates.

-Simon

They're all previous copywriting contacts. Just on this email alone (SmokingHotCopy) over 1,300 contacts to wade through. If I include my other main email addresses, it'll be close to 10,000 contacts possibly more Simon.

Best,

Mark Andrews

Thanks

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ASCW

13 years ago

You charge $197 for a sales page?

...And you write them in 1-2 hours?

[ 1 ] Thanks
1 reply

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Mark Andrews

Banned 13 years ago

Originally Posted by ASCW

You charge $197 for a sales page?

...And you write them in 1-2 hours?

Yep. Surprised?

Thanks
2 replies

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OliviaHoang

13 years ago

Originally Posted by Mark Andrews

Yep. Surprised?

Whoa...I can be charging SO MUCH MORE! Yippee!

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Mark Andrews

Banned 13 years ago

Originally Posted by Reflection Marketing

Great info Mark.

My only problem with this post is your worth WAY more than $197.

The value you're providing and the amount of residual income potential you're giving clients is worth WAY more than that.

Mark Pescetti

I know Mark but I just have no need for making huge amounts of money. Not like that. Frankly, for myself, it just doesn't interest me. I live the life of a millionaire anyway.

Got a good van converted into a stealth camper, a fishing boat, a small yacht / engines what have you. I get up when I want to, go to sleep when I want to and apart from 'work' if you can call it that, have zero responsibilities.

And in a few weeks time, I'm leaving here to travel around Europe for 12 months. Just myself and the old stealth camper on the road. Powered by solar energy.

What need do I have for loads of money? As long as I can keep the old girl going, put enough diesel in her every week, keep myself completely legal whilst traveling around with enough cash on me to keep up my love of landscape photography and writing plus my fishing - I'm happy. (Flask of hot tea and a few chocolate biscuits is just the icing on the cake).

I don't need much. It's whats on the inside which counts not what you've got on the outside. Possessions come and go and you can't take any of it to the other side after you kick the bucket. Maybe I'm just a bit too down to earth for some here who believe it's so important to keep chasing their own tail, going round and round in circles always wanting more, more, more. They can have it as far as I'm concerned.

Give me a bloody good view picos de europa - Google Search a decent bacon and egg sarny, my rolling baccy, for the evening my tobacco pipe, the old woodburner made from a recycled gas bottle, some decent music playing, candlelight and incense sticks - I'm in heaven. Enjoying a life of riley.

I know exactly what I'm doing. It's all good.

Lovely jubbly,

Mark Andrews

[ 9 ] Thanks
1 reply

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Jonathan 2.0 Banned 13 years ago

Takes a great man to enjoy the simple things in life. : )

(Just my opinion.)
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Smalls91

13 years ago

Originally Posted by Mark Andrews

Yep. Surprised?

You seem to be a copywriting authority around here. What suggestions would you give a new guy like me who is just starting out? I have a thread in the warriors for hire area.

Thanks
1 reply

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sethczerepak

13 years ago

Originally Posted by Smalls91

You seem to be a copywriting authority around here. What suggestions would you give a new guy like me who is just starting out? I have a thread in the warriors for hire area.

Hey Smalls, welcome to Warriorforum.

Mark, great post. The speed is impressive too. I'm guessing your "secret" on that is having a few niches that you specialize in? I made that choice last year and it made a night and day difference in my speed and confidence.

I was one of those writers who assumed that cause I was smart I could write about anything. Spent a lot of time researching and not enough time actually writing. *shakes his head* Then I dropped all niches but three niches, one of the best choices I ever made.

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linaO 13 years ago

Awesome advice Mark And I'll tell you what, I am not surprised, but impressed that you can write sales copy in 1-2 hours, tops. I haven't been writing as long as you have, but I'm very inspired to say the least.

Thanks for the heads up.
- Thanks
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Lori Kelly 13 years ago

Good tip Mark. Thanks. I hope you get many replies to your emails and you're busy, busy, busy.
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cresad 13 years ago

Some solid tips and startegy to work on and earn some extra money

thanks
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YasirYar 13 years ago

I agree with you Mark, but there is one point that I would like to add here. Select a niche/keyword and straight away go to Google page 2 or 3 and go through their site and point out flaws and give a solution this works every time.
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Mark Pescetti 13 years ago

Great info Mark.

My only problem with this post is your worth WAY more than $197.

The value you're providing and the amount of residual income potential you're giving clients is worth WAY more than that.

Mark Pescetti
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- 1 reply
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- copyassassin 13 years ago
  
  there is one HUGE problem with getting "more clients than you can handle"... and that's providing professional service in a timely manner that gets results.
  
  Otherwise, you'll have a flood. And floods KILL.
  
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Smalls91 13 years ago

My niches would include bodybuilding/strength sports/fitness, relationships, motivation, and money. How do you go about finding work in a particular niche or deciding if it can be profitable?
- Thanks
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Inkstone 13 years ago

How can you know that the client will be honest about making a profit? What if they make a profit but decide not to tell you (and not to pay you?)
- Thanks
- 2 replies
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- Mark Andrews Banned 13 years ago
  
  Originally Posted by Inkstone
  
  How can you know that the client will be honest about making a profit? What if they make a profit but decide not to tell you (and not to pay you?)
  
  Gut instinct. Your best friend.
  
  When you've been in business for as long as I have (30+ years) you listen to what your intuition is telling you. And invariably it's right.
  
  Very few times will you have problems with clients who don't come through on their payments due. Afterall they want you to maintain a good relationship with them long into the future since this is a two way process. Both parties helping one another to one anothers mutual financial advantage.
  
  Why wouldn't somebody not pay you if you just increased their bottom line substantially?
  
  Best,
  
  Mark Andrews
  
  Thanks
  
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- SarahWalker 8 years ago
  
  Originally Posted by Inkstone
  
  How can you know that the client will be honest about making a profit? What if they make a profit but decide not to tell you (and not to pay you?)
  
  Most people will honour the payment. This tactic is used a lot in door-to-door sales and for electronics ... "Try it FREE for 30 days and if it doesn't blow your mind just return it"
  
  The losses with this method are less than 5%
  For the most part, we're inevitably good.
  
  Thanks
  
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alfid 13 years ago

Mark, I'm totally agree with your philosophy of life. The simplest things are the most valuable.
- Thanks
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QualityCopywriting 13 years ago

Whoa hold on... how can you be so sure they'll be coming back to pay you if you put it on the honor system? That scares me... other than that, I love it!
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- 1 reply
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- Mark Andrews Banned 13 years ago
  
  You win some, you lose some, no point crying over spilt milk - you move on quickly. Find other clients and learn from past mistakes. A painful lesson at times but in time you get a feeling in advance or not as the case may be whether or not someone is going to mess you around.
  
  It's just a system I use, if anyone wants to use the same approach they can. All I'm doing is throwing the idea out there, it's up to you guys whether you use this approach or not or some variation of such. To each their own.
  
  Sometimes a piece of the jigsaw puzzle needs a little jiggling around to get the piece to fit if you get my drift. Sometimes you've just got to experiment to find out what works for you in your business.
  
  Only one who risks is free to be.
  
  Best,
  
  Mark Andrews
  
  [ 2 ] Thanks
  
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DKCopywriter 8 years ago

Except you need an email list. I don't have one. I haven't built a following. How would you recommend I do so?
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- 1 reply
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- angiecolee 8 years ago
  
  Originally Posted by DKCopywriter
  
  Except you need an email list. I don't have one. I haven't built a following. How would you recommend I do so?
  
  You have a list. You just may be shy about tapping it.
  
  Maybe you don't have an email marketing list you've built.
  
  But you're not alone in the world. You know people. Those people know other people.
  
  Now your job is to figure out who you know that needs your services.
  
  If you do a little digging (hint: LinkedIn will tell you a lot about people you've been out of touch with for awhile), you'll find you know more people in marketing/advertising/sales than you thought.
  
  You don't have to offer to beat a control if you aren't vibing with that message. But you can inform them that you're a copywriter/marketing consultant and you help people make more sales and try to rekindle a relationship.
  
  Thanks
  
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  Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
  
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DKCopywriter 8 years ago

Actually, most of my connections AREN'T in sales/marketing/advertising. They're either still in school or they're doing meaningless stuff like data entry or serving tables.
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angiecolee

8 years ago

Maybe you missed the second half where I stated that those people you know ALSO know people.

Quick little line off the top of my head: who do you know who's doing [x field you're interested in] and could use more sales?

Look, your job is a copywriter is to start solving problems and thinking around corners.

Might as well start with your own freelance biz.

Thanks
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DABK

8 years ago

Failing that, you can use ye ole' trusted Linkedin. Join some groups, make some contacts, contact the contacts.

Originally Posted by angiecolee

Thanks

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StingGB 8 years ago

I know Mark's method works, because I use it myself with my list with a slightly different product, still connected with writing.

But I've developed a way of improving it further...I can send out personalized emails very quickly.

When people contact me, they generally have a bit to say about their specific problem. So I have a database with the person's name, email address, and just one key line from their email.

Let's say the key line is 'I'm having a real problem with such and such...'

When I pitch them I will spin this line back to them. For example 'if you want to sort this problem with such and such...' Then apart from the change of name the rest of the email is stock.

You can cut and paste and add these lines really quickly when you get into a rhythm.

How would a prospect know the email was anything other than personally written to them?

I've found this method delivers around a 30% strike rate.

We have something else in common Mark, I live on a boat too, and have a camper van.
- Thanks
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SarahWalker

8 years ago

Originally Posted by Mark Andrews

Do you want more copywriting clients?...

How to get more copywriting clients than you can handle easily...

It's simple. All you have to do is this...

Mark Andrews

I know this is an old thread but I would greatly appreciate your feedback.
I've been trying the 2nd method for the last 2 weeks... I must have sent about 80 emails... but haven't received a response back yet.

This is the message I've been sending:

" Hi (name),

I came across your website and I felt the need to contact you because I'm certain that I can significantly boost your conversion rate.

I'm a Direct-Response copywriter (also based in Vaughan!), and I specialize in landing pages & web content. I would like to re-write your landing page at no upfront cost.

I'm proposing that you test the new landing page for one week, and if you turn a profit I'll invoice you directly for $197.

BUT if your sales DO NOT increase then I'll disappear and you won't owe me a cent.

So what do you think? Can you give me the go-ahead?

Sarah"

Any suggestions?

Thanks
1 reply

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gjabiz

8 years ago

Originally Posted by SarahWalker

So, you're a direct response copywriter and this is your best effort? Well, zero for 80 should tell you something.

First, who is getting the emails? On what day?

HOW could you possibly know my conversion rate, so how can you say you could "significantly boost" it? Doesn't make sense.

10 I's and and a few yous...but where is big benefit, the big promise? And why name the price?

You, first, insult the person...Your website sucks (hope you didn't write it)
then make a claim based on information you don't have a clue in the world about...followed by a deal??? How will they measure "profits"? And 197 to an unsolicited stranger who sounds pretty, pretty....pretty sketchy...

It should not surprise you of YOUR dismal results.

gjabiz

PS. Aren't you even a little bit embarrassed you let us see this?

Thanks
1 reply

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SarahWalker

8 years ago

You're a rude little man ... and you obviously didn't read the first post by Mark Andrews because this is EXACTLY what he says to do.

I can take constructive criticism, but you've got a serious chip on your shoulder.

Originally Posted by gjabiz

Thanks
2 replies

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not mark 8 years ago

Originally Posted by SarahWalker

this is EXACTLY what he says to do.

To do, not to write.

See, let me give you a hint.

Copywriting is not just about words, it's about effectively communicating ideas, what Mark Andrews described was the idea.

Hopefully this will get you on the right track.

- Mark
- Thanks
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gjabiz

8 years ago

Originally Posted by SarahWalker

Actually, I did read Mark's post, when he wrote it four years ago. And again when you brought it back from the dead...

And to make sure, I just reread it.

I asked a question, about the Target and who you were sending your email to.

Look, rude is OK with me, many here have called me worse...but, then...

I've never sent out 80 emails and rec'd NO response, in fact, after 10 I'm going to try another way because it isn't working.

As a six figure (multi 6 figure, right?) copywriter, you seem to have struggled with your message, which is why I asked about the who, your market.

As I bolded and underlined, you started with the I's, and maybe that has worked for you, don't know...but the constructive criticism I gave, which is...take your ego out of it and tell what they get. You know, that stuff you probably teach to a brand new copywriter...apparently wasn't rec'd well.

And as for the original post, some of have been able to do it and many haven't.
Mark was a unique voice on the WF, and he sometimes even offered up some good advice.

Good luck with your efforts.

gjabiz

Thanks

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DKCopywriter 8 years ago

Sarah, here's a tip:

Rewrite some of the website and offer up some tips free of charge.

I've just started doing this. Sent out a good number of emails but I've got a local business owner who is interested in doing biz in a few weeks once things settle down for him.

Basically instead of offering to work for free upfront, give them a sampling and provide some value without asking for anything on return.

It'll take some time but I'm sure it'll work for you. Certainly better than what you're doing.

Don't mention money at all until they ask what your costs are.
- Thanks
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Simple easy method to get more clients than you can handle

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