
How is it possible to write a sales letter in a week or less?
I've seen a lot of copywriters in this forum mention that they can write a sales letter for a brand new client in a week or less (sometimes in just a couple of hours).
This made me wonder: What happened to the weeks of research you have to do (on the company and the industry) in order to write an informed sales letter? Even if you specialize in a specific industry, it still takes more than a week to get to know the client's company, doesn't it?
In my experience, when I go back and look at the assumptions I made about a company during my first week working for them, the assumptions are usually ignorant or flat-out wrong.
Am I missing something?
-Cab
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Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com
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Barry A Densa - Freelance Marketing & Sales Copywriter - WritingWithPersonality.com
Download a FREE copy of my new eBook, containing 21 of my most outrageous rants, when you visit my blog: Marketing Wit & Wisdom
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