Some words from Gary Halbert...

26 replies
I was reading a issue of
the Gary Halbert Letter today
and he gave some really rad advice.

Certain advice, was some suggested readings.
Now, if you have been around this section of
the forum, or moreover done your research
from any number of the copywriting greats out there...
Then you will be familiar with most of these
suggested readings.

Here they are;


"Scientific Advertising"

-by Claude Hopkins

"The Robert Collier Letter Book"

-by Robert Collier

"Tested Advertising Methods"

-by John Caples

"How To Write A Good Advertisement"
-by Vic Schwab

"The Gary Halbert Letter" (all back issues)

-by Gary Halbert

"The Boron Letters"
-by Gary Halbert

"The Lazy Man's Way to Riches"

-by Joe Karbo

"Break-Through Advertising"

-by Eugene M. Schwartz

"7-Steps To Freedom"

-by Ben Suarez

John Carlton I know suggests at least half
of these books in his suggested reading list.

Now, first thing Halbert suggests is to read all of these books.
Then, read them again, this time however, you should
make handwritten notes.

After you do that, by Halbert's estimates, you should
have literally HUNDREDS of notes.

He then suggests you track down
the following ads and direct mail pieces;;

"Do You Make These Mistakes In English?"
"What Everybody Should Know About This Stock And Bond Business"

"The Nancy L. Halbert Heraldry Letter"

"How To Burn Off Body Fat, Hour-By-Hour"

"At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock"

"Why Men Crack"

"How To Collect From Social Security At Any Age"

"The Admiral Byrd Transpolar Expedition Letter"

"The Lazy Man's Way To Riches"

He suggests you then write these ads down in
your own handwriting. Reasoning that (and there is plenty
of scientific research to back this up) when you write these
things down, you internalize them, and your memory retention
will be far greater than if you just read them.

Solid advice.

The only problem I have, and wouldn't mind some
help from some fellow Warriors...
Is tracking down those ads.

If anyone can help with that and provide the links
in this thread, not only will you help yourself..
But you'll also be helping easily dozens... maybe even
hundreds of other copywriters hone their chops and
better wield the fine art of copywriting.
#gary #halbert #words
  • Profile picture of the author CabTenson
    I know the Admiral Byrd one is in here (along with 99 other famous sales letters): http://www.tvisuals.net/100GreatestSalesLetters_PDF.pdf
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    • Wow good find Cab,

      I was about to suggest -

      100 Greatest Sales Letters - Dick Hodgson

      Million Dollar Mailings - Denny Hatch

      Worlds Greatest Direct Sales Letters - Herschell Gordon Lewis

      To get the Admiral Byrd letter and maybe a couple more on the list.

      But Byrd and so many other crackers are in the PDF.

      Steve
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  • Profile picture of the author Wytnyt
    I'm definitely adding this to my swipe file. Thank you.
    Signature
    Take Advantage Of This Profit-Pulling Marketing "Vaccine" That Ensures Your Business Won't Be The Next To Flatline... Save Your Business... CLICK HERE NOW... or else... helplessly watch it fade into oblivion...
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  • Profile picture of the author Andrew Gould
    Copywriter Ryan McGrath's collected them all on his site:

    Gary Halbert
    Signature

    Andrew Gould

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  • Profile picture of the author videolover7
    Originally Posted by David Mcalorum View Post

    I was reading a issue of
    the Gary Halbert Letter today
    and he gave some really rad advice.

    Certain advice, was some suggested readings.
    Now, if you have been around this section of
    the forum, or moreover done your research
    from any number of the copywriting greats out there...
    Then you will be familiar with most of these
    suggested readings.

    Here they are;

    <snip>
    Besides "Breakthrough Advertising" and "7-Steps To Freedom" what can we learn from those books that's not being taught by modern-day copywriting and marketing masters?

    VL
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    • Profile picture of the author David Mcalorum
      Originally Posted by videolover7 View Post

      Besides "Breakthrough Advertising" and "7-Steps To Freedom" what can we learn from those books that's not being taught by modern-day copywriting and marketing masters?

      VL
      How about you read them and find out?

      There is a reason why every single hot shot
      copywriter worth their salt says study the sh*t out
      of these books.

      But whatever, you can do what you want.
      The bottom line is, if you are SERIOUS about copywriting,
      then you will take the initiative and read these books.
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      • Profile picture of the author videolover7
        Originally Posted by David Mcalorum View Post

        Originally Posted by videolover7 View Post

        Besides "Breakthrough Advertising" and "7-Steps To Freedom" what can we learn from those books that's not being taught by modern-day copywriting and marketing masters?

        VL
        How about you read them and find out?

        There is a reason why every single hot shot
        copywriter worth their salt says study the sh*t out
        of these books.

        But whatever, you can do what you want.
        The bottom line is, if you are SERIOUS about copywriting,
        then you will take the initiative and read these books.
        I've spent hundreds of hours learning from Makepeace, Fortin, Sugarman, Carlton, Garfinkel, Voiles, Bly, McCarthy, the list goes on. All A-level, modern-day copywriters.

        Since you didn't answer the question, I'll answer it for you.

        Nothing.

        VL
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      • Profile picture of the author Rezbi
        Originally Posted by Ken_Caudill View Post

        What if someone doesn't read them and still writes successful sales copy?

        Is it like the Mayan calender? Does the world end?
        But... but... but... the world didn't end.

        What do you mean, oh wise old sage?
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        • Profile picture of the author Rezbi
          Originally Posted by Ken_Caudill View Post

          No one tells me anything.

          Damn it.
          I know how you feel.

          I thought I was quite clever and intelligent and all that...

          Now I find it was all a lie and someone's been hiding this from me.
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          • Profile picture of the author Rezbi
            Originally Posted by Ken_Caudill View Post

            You should've asked earlier, I think.
            I think it was unconscious incompetence.

            I didn't know I didn't know.
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  • Profile picture of the author alfid
    There's a whole world of things to learn, in those books. Try to point out the highlights of each book, or you will go mad...
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  • Profile picture of the author rid243
    great stuff. this is going to take me forever to read
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  • Profile picture of the author Rezbi
    Reminds me of another...

    An old guru is dying.

    As he lay in his bed, his students are sitting next to him.

    It's a single queue with the most intelligent student next to the guru and the least intelligent at the end.

    The closest student asks, "Master what is the meaning if life?"

    The guru thinks sagely for a moment and says, "Life... is like a flowing river."

    "Aha," says the student and tells the student next to him. Each telling the other down the line.

    Until the last one hears the message.

    Now, being at the end, he's obviously a few sandwiches short of a picnic. So he asks, "What does he mean, 'Life is like a flowing river?'"

    So the student next to him asks the next one, until they get to the top student.

    The top student, being right next to the guru, asks, "Master, what do you mean 'Life is like a flowing river'?

    So the guru thinks for a moments. Then he turns to his student and says...

    "Oh, alright then, life isn't like a flowing river."
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  • The Yogi walked into the Zen Pizza Parlor and said: “Make me one with everything.”

    When the Yogi got the pizza, he gave the proprietor a $20 bill.

    The proprietor pocketed the bill.

    The Yogi said “Don’t I get any change?”

    The proprietor said, “Change must come from within.”
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Pusateri
    What's enlightenment?

    A guy walks into a bar.

    Signs of concussion.
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  • Zen crossword puzzle:


    Clues:
    1.ACROSS-Nothing
    1.DOWN-Nothing
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Ridge
    I've had the pleasure of speaking with Bond Halbert on many occasions, and I get in the live radio thing as often as possible. Bond actually found my Marketing Drone .com domain for me.

    Anyway, Gary was way ahead of his time, and Bond and them are carrying his legacy on.
    Signature

    Living' like it's my last day on earth :)

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