And Now For Something Completely Different...

14 replies
Since things seemed to be getting a bit tense in the copywriting forum lately I thought it's time we all deserved a good break from the usual routine...

So I thought I'd treat you guys to something completely different but relevant.

Ever wondered what the difference between an average and a pro looks like?

Before you answer, please sit back, relax and watch this beauty of a clip.

For some reason I couldn't get the youtube code to embed so the link below is the next best option.

IP Man - Fight with the Northerner [HQ] [AWESOME FIGHT SCENE] [KUNG FU] - YouTube

Please feel free to comment on any lessons anyone can draw from this scene as far as copywriting is concerned.
#completely
  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by The Marketeer View Post

    Since things seemed to be getting a bit tense in the copywriting forum lately...
    Tense? Hardly.

    This is tame compared to what this sub-forum used to be like. It's nothing compared to some of the heated discussions which took place here 3-4 years ago.

    It's positively relaxed in here these days.

    You should have been here when myself, Mal, Daniel Scott and Paul McQuillan and a few others were going at it hammer and tongs. Lively wasn't the word for it. It was a positively explosive atmosphere every week. Which wasn't altogether a bad thing since one learn't a hell of a lot back then.

    These days it's about as dry as a sand lizards backside in this place. Loads of newbies pretending to know more they do about the subject. Unfortunately it's become frightfully boring nowadays. Not a decent argument, heated discussion in sight of any decent brevity. Nothing to get one's teeth stuck into.

    Bit of a shame really in some respects. But there we go. It is what it is.


    Mark Andrews
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    • Profile picture of the author Jonathan 2.0
      Banned
      I still don't understand it.

      People who call themselves (and sometimes are) great Copywriters can't even persuade people to like them and agree with what the're saying.
      Where are their “communication skills?” They have to argue with each other which (most of the time) doesn't accomplish anything.
      Signature
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      • Profile picture of the author Jonathan 2.0
        Banned
        P.S.

        One last thought: If you can't persuade people to listen to what you have to say (without insulting them or being abrasive etc.) you're _not_ a Master of the Art of Communication.
        Signature
        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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      • Profile picture of the author The Marketeer
        Originally Posted by Jonathan 2.0 View Post

        I still don't understand it.

        People who call themselves (and sometimes are) great Copywriters can't even persuade people to like them and agree with what the're saying.
        Where are their “communication skills?” They have to argue with each other which (most of the time) doesn't accomplish anything.
        Some time ago I read a book on different personality types and it was quite an eye opener.

        What I discovered was that each person has their own unique way of understanding and responding to any given point of view.

        What some people see as arguments, others see as a challenge and stimulating discussion.

        There's a specific way of dealing with each type of personality. If anyone's interested in reading more about it you can do so here:

        16 Personality Factors


        Myers Briggs Personality Types
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        • Profile picture of the author Jonathan 2.0
          Banned
          Originally Posted by The Marketeer View Post

          What some people see as arguments, others see as a challenge and stimulating discussion.

          There's a specific way of dealing with each type of personality. If anyone's interested in reading more about it you can do so here:

          16 Personality Factors


          Myers Briggs Personality Types
          Interesting. Which personality type sees "arguments" instead of a "discussion?" (Etc.)

          Thanks.
          Signature
          "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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          • Profile picture of the author Jonathan 2.0
            Banned
            Just noticed this:

            http://www.warriorforum.com/copywrit...-heads-up.html

            Seem like not everything was just a stimulating discussion.
            Signature
            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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          • Profile picture of the author The Marketeer
            Originally Posted by Jonathan 2.0 View Post

            Interesting. Which personality type sees "arguments" instead of a "discussion?" (Etc.)

            Thanks.
            Ok I'm going to start this one again as I mis-understood the question. Please accept my apologies.

            In general I feel that the type of person that comes across as "argumentative" is mis-understood.

            If you read the full description of this particular type of person (below), you might understand why they take such a strong stance sometimes.

            Just because they take a different view from the majority and stand their ground, doesn't always mean they're argumentative.

            Sometimes they see things that others don't. Ok, they're not always right but hey, no one's perfect.

            There are many different personality types and each type has their way of "filtering", understanding and responding to things.

            ---

            The personality type that comes across as argumentative seems to fall into the following two types according to this list:

            E Dominance and Q3 Perfectionism

            (For each type of personality there's a lower end of the scale description and a higher end of the scale description. It's a range)

            On the Myers Briggs list, it seems to be the last one:

            ENTJ or The Executive
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    • Profile picture of the author videolover7
      Originally Posted by Mark Andrews View Post

      Tense? Hardly.

      This is tame compared to what this sub-forum used to be like. It's nothing compared to some of the heated discussions which took place here 3-4 years ago.

      It's positively relaxed in here these days.

      You should have been here when myself, Mal, Daniel Scott and Paul McQuillan and a few others were going at it hammer and tongs. Lively wasn't the word for it. It was a positively explosive atmosphere every week. Which wasn't altogether a bad thing since one learn't a hell of a lot back then.

      These days it's about as dry as a sand lizards backside in this place. Loads of newbies pretending to know more they do about the subject. Unfortunately it's become frightfully boring nowadays. Not a decent argument, heated discussion in site of any decent brevity. Nothing to get one's teeth stuck into.

      Bit of a shame really in some respects. But there we go. It is what it is.


      Mark Andrews
      Most of the regulars from days gone by no longer post here. They realize this forum isn't anywhere near the level of Fortin's discussion board... and never will be.

      Rather than moan and groan about it, look at the situation as an opportunity. You could start a coaching program for wannabe copywriters.

      Since you enjoy sharing your knowledge, seems to me like it'd be a perfect fit.

      VL
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      • Profile picture of the author Mark Andrews
        Banned
        Don't mind me, I'm just a grumbling old git lately.

        Absolutely snowed under with work and other projects. Pushing myself to my absolute limits. Working close to 18 hours a day for weeks on end now. Highly stressed. And loving every bloody minute of it.

        Now 0540 hours and still gunning it at 90mph. Writing sales copy for another managing director in Sydney.

        Better get back to it after another coffee and a fag.

        Thanks VL - you do have a point. And it's appreciated.

        All the best!


        Mark Andrews
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    • Profile picture of the author The Marketeer
      Originally Posted by Mark Andrews View Post

      Tense? Hardly.

      This is tame compared to what this sub-forum used to be like. It's nothing compared to some of the heated discussions which took place here 3-4 years ago.

      It's positively relaxed in here these days.

      You should have been here when myself, Mal, Daniel Scott and Paul McQuillan and a few others were going at it hammer and tongs. Lively wasn't the word for it. It was a positively explosive atmosphere every week. Which wasn't altogether a bad thing since one learn't a hell of a lot back then.

      These days it's about as dry as a sand lizards backside in this place. Loads of newbies pretending to know more they do about the subject. Unfortunately it's become frightfully boring nowadays. Not a decent argument, heated discussion in sight of any decent brevity. Nothing to get one's teeth stuck into.

      Bit of a shame really in some respects. But there we go. It is what it is.


      Mark Andrews
      Really? I might have to dig in to the archives to find some of those discussions.

      Were any of those discussions like this? slap monkey - YouTube

      BTW my post was just a general observation and wasn't directed at any one in particular.
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  • Originally Posted by The Marketeer View Post

    Please feel free to comment on any lessons anyone can draw from this scene as far as copywriting is concerned.
    Here's a stab. Don't use force. Channel the desire in the marketplace. Wing Chun says to help them "feel the truth" or discover what already exists inside of them.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author The Marketeer
      Originally Posted by Joe Ditzel View Post

      Here's a stab. Don't use force. Channel the desire in the marketplace. Wing Chun says to help them "feel the truth" or discover what already exists inside of them.
      Great observation.

      What I learnt was that it takes time, dedication and genuine passion to become a master at what you do.

      But once you get there it's all worth it.

      Did you notice how cool and controlled Donnie Yen was? He was actually playing the role of Bruce Lee's teacher Ip Man.

      Throughout that fight, he didn't even break into a sweat while the other guy became red in the face and let his anger get the better of him.

      He tried every trick he could think of to defeat Ip Man but he hadn't gained mastery over his energy and talents yet so he was unable to overcome someone like Ip Man.

      Also with mastery comes responsibility. Many great masters in their profession go on to become great teachers. A prime example of Ip Man's legacy was his top student Bruce Lee who brought martial arts to the Western World.

      It's somewhat of a waste to have so much talent, experience and success and not be able to pass it on to people who are in need of it.
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      • Originally Posted by The Marketeer View Post

        Great observation.

        Throughout that fight, he didn't even break into a sweat while the other guy became red in the face and let his anger get the better of him.
        It's interesting how Wing Chun teaches how to use energy efficiently. It's a great defensive art. Lots of focus on analyzing your opponent and using their own force against them.

        When Ip Man rolls up his sleeves, look out, Mama!
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        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
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  • Profile picture of the author knish
    I like the video analogy. What I get out of it is that the amateur tries to hard while the pro just remains focused.
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