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position of testimonials

by markhimeb
15 replies
Is there any specific place where the testimonials should be? I have a sales page and a number of testimonials but I'm not really sure where to add them
#position #testimonials
  • Profile picture of the author Steve The Copywriter
    Many may disagree with me.

    But I hate it when a "pitch" starts with loads of testimonials.

    For goodness sake, let me read the pitch first...

    A couple of exceptions.

    One testimonial in a "box" at the top of the pitch is Ok.

    A few testimonials sprinkled during the pitch is Ok (or in sidebars) is fine.

    But not so many and not in massive big boxes that pull me away from the copy.


    Personally I prefer the vast majority at the end of the pitch.

    And if I want to I can really concentrate on the comments.

    Now I know what the deal is all about.


    And by putting them there - you can use lots.

    It's like making love to a nymphomaniac - you can never overdo it.



    Steve
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    • Profile picture of the author videolover7
      Originally Posted by Steve The Copywriter View Post

      But I hate it when a "pitch" starts with loads of testimonials.

      For goodness sake, let me read the pitch first...
      Not to pick a fight Steve (really), but what a copywriter "likes" or "hates" is fairly irrelevant.

      It's what works that matters.

      And there are times when putting loads of testimonials right after the headline works well. For example, when selling IM products, it's a proven conversion booster on the WSO forum.

      VL
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      • Profile picture of the author Steve The Copywriter
        Originally Posted by videolover7 View Post

        Not to pick a fight Steve (really), but what a copywriter "likes" or "hates" is fairly irrelevant.

        It's what works that matters.

        And there are times when putting loads of testimonials right after the headline works well. For example, when selling IM products, it's a proven conversion booster on the WSO forum.

        VL

        Yea, I know do what works - regardless of personal views.

        I still hate acres of testimonials at the top of a pitch (lol).

        But if the the audience wants this - then it must be done.


        Steve
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  • Profile picture of the author videolover7
    Originally Posted by markhimeb View Post

    Is there any specific place where the testimonials should be? I have a sales page and a number of testimonials but I'm not really sure where to add them
    There are 4 places commonly (and successfully) used:

    1. In a separate column to the right
    2. In the body of the copy
    3. After the P.S.
    4. Right after the headline/sub-head

    VL
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    • Profile picture of the author Hugh Thyer
      Use your proof every time you make a claim.
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      • Profile picture of the author Carlton Johnson
        Originally Posted by Hugh Thyer View Post

        Use your proof every time you make a claim.
        I'm not a copywriter but I like to use them as Hugh suggested. When I state something in my sales copy, if I have a testimonial that validates that statement then I will put that testimonial right after the statement.

        As I say, I am not a copywriter, but that works for me and I get reasonable conversions for a novice...
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        • Profile picture of the author Steve The Copywriter
          Hugh makes an excellent suggestion.

          But as you make lots of claims in your copy.

          I would only use a testimonial after each major claim.

          And use other "evidence" for the rest.

          This way you create a variety (not everybody believes testimonials).

          And hopefully it's more interesting for the reader.


          Steve
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        • Profile picture of the author videolover7
          Originally Posted by Carlton Johnson View Post

          I'm not a copywriter but I like to use them as Hugh suggested. When I state something in my sales copy, if I have a testimonial that validates that statement then I will put that testimonial right after the statement.

          As I say, I am not a copywriter, but that works for me and I get reasonable conversions for a novice...
          Yes you are.

          A copywriter is a person who writes advertising or publicity copy.

          Doesn't matter if you write it for yourself or others.

          And to take it a step further, based on your statement, you're a successful copywriter.

          VL
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  • Profile picture of the author lotsofsnow
    You can put them where you want as long as it is after the reader knows what it is about.

    If you put a testimonial before the actual sales copy you achieve one thing: People know that you are worthless and need to apologize and make up because you have done wrong in the past. if that is you: sure, go ahead and put the testimonial on top.
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  • Profile picture of the author DavidG
    And remember to have your testimonial centered around the results and not over how great you are as a human.



    DavidG
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  • Profile picture of the author anneshirley
    i am not a copywriter but I like to use them as Hugh suggested.
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  • Profile picture of the author shayman
    I think it depends on the sales page. Personally I don't like a column down the right hand side because I think it might be a distraction. On my sales page I have my best testimonial very near the top of the page directly under a short sales video. I used to then have them dotted througout the page but the problem is that when you get more than a handful you really need a page called testimonials otherwise the sales page can just be too long, so I now just have a 'Read testimonials' link to the testimonials page at various tactical points.
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  • Profile picture of the author SQUARE NC
    Banned
    It makes sense to put them at the end of the sales letter, just to re-enforce your pitch
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  • Profile picture of the author infinityplr
    Originally Posted by markhimeb View Post

    Is there any specific place where the testimonials should be? I have a sales page and a number of testimonials but I'm not really sure where to add them
    Try putting them where they are easily seen. How about on the right column of your site or a specific tab/menu for it right before your contact details. So that they can both be easily found and when the customer decides quickly your contact details are near enough for them to click on...
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  • Profile picture of the author MADEXMEN
    Where they're relevant is the real answer.

    If you don't reveal the product until well into the letter (like I often do), then I wouldn't use them until. It takes away from the suspense, unless they're a testimonial to your experience or character and not the product.

    I also usually put one testimonial at the bottom of the copy by the P.S. for those who scroll straight down to it and to reinforce the strong claim of the P.S.
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