DONE

I'd go for number 4 (curiosity)

Yep, i would have bought it just by reading number 4.
i found other headlines long so i actually didn't even read word by word :p

Why not use number four with part of number five..." the 4 minute headline writing formula that'll put your customers in a buying trance."

#1 - #4 all fit into the "So what?" category... they contain no benefit to the reader.

Headline Writing Secrets, Secret 4-Minute Headline Writing System, and 4 Minute Headline Writing Formula are features.

At least there's hope for #5: "Put Your Customers in a Buying Trance" is a benefit. But I'd tighten it up some and make it pithier:


VL

I have mixed all the four and its look like this...

Secret 4 Minute Headline Writing Formula Uncovered! (Heading)
Why Millionaire Copy Writers Don't Want You to Know Their Secret System (Sub-Heading)

#4 gets to the point because people do not have time to waste, and 4 minutes seems like a short period of time.

The rules for writing headlines don't quite apply to book titles if you are selling books where people go to look for books, which means Amazon.

When people search for books they type in the subject. People are imperfect searchers, so you need a keyword dense title if you want to be found. The challenge is in making them all fit and still seem somewhat natural.

David Garfinklel did a good job in titling his book Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More.

His sales ranks show he moving a few units per day of a six year old book, which is better than most.

The Secret 4-Minute Hypnotic Headline Formula that Makes You a Millonaire

Title 4 is "economical", and combines curiosity with benefit. I like it.

You can consider this curiosity/benefit/proof combination too...

"The 4-Minute Headline Writing Formula of Copywriting Millionaires"

OR

"The Copywriting Millionaires' 4-Minute Headline Writing Formula"

Personally I like the last one, but the thing is, anyone on this forum will be different from the usual buyer because we are mostly jaded by the over-abundance of marketing schemes here. My 0.02

Some relevant questions come to mind when reading your post, which could have an effect on the title wording:

Who is the target audience for this book? Copywriters? Business owners? Professional writers? Beginners? Anyone that needs a headline?

How and where will this book be marketed?

Will it be a physical book, or an e-book?

Target audience, sales approach, popular search keywords, marketplace - there are a lot of factors that could be considered in determining the "best" title.

#4 caught my attention. Made me most want to read more.

Can You Really Hypnotize Readers?

These are the steps to writing a "Trance Inducing" Headline
in 4 Minutes...

I like #4. Precise, no B.S title

Well... let me say this about that: 2. The Headline Writing Conspiracy:
Why Millionaire Copy Writers Don't Want You to Know Their Secret 4-Minute Headline Writing System.
There are times when a headline should tell a story--the length doesn't bother me. I'm looking for information and this headline gives me more. It's a winner!
donpenven

It'll be number 2 for me, short but concise and will make you want to read for more.

I bet my money on #1

How to Put YOUR Prospects Into a "Buy Now Trance"

...that's my $0.02

The Secrets of Writing Hypnotic Winning Headlines
Simple Seduction Formulas Used by The Top Copywriting Millionaires

Good suggestion Chris yeh

Hi Richard,
Nothing against the other titles, I just like to try different approaches.

PsychoProfits,

I might have a rather unconventional take on this, but I like to
use phenomena as part of the book title, and then an
appropriate sub-headline which talks explains a little more about
the phenomenon.

For example, taking examples from the current featured Amazon
bestsellers:

- The Positive Dog
- The Leadership Challenge
- Gamestorming
- StrengthsFinder
- Outliers
- Getting to Yes
- Good to Great
- The Advantage
- Predictably Irrational

One very common trait is that these titles all have very short
book titles, and they show off curiosity-piquing phenomena.

Once your reader's eye has caught the book title, you then dive
in with a powerful sub-headline, like:

- Negotiating Argument Without Giving In

You could experiment with that and all. Copywriting for sales
copy might have some similarities with book title selections, but
I wouldn't say they are completely the same.

I don't have too wide of an experience in that, so I can't
be qualified to choose any of your titles.

But I do, and have tested, that your book's cover design is
very crucial - it can multiply your sales by 300%!

I guess the saying says it all:

"Don't judge the book by its cover..."

And we all still do.

Winston Tian

I'm a fan of "The 4 Minute Headline Writing Formula" but think it needs a minor tweak.

I can see you went for a similar angle as The Ultimate Salesletter, but it doesn't quite come off right. Doesn't roll off the tongue.

How about just "The 4 Minute Headline Formula: "The Secrets of Copywriting Millionaires"?

The titles above reminded me of Joe Vitale and his famous book "Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words"

In his book he has a section called - 30 Ways to Write a Hypnotic Headline

I would use it as inspiration and write something like...

Hypnotic Headline Secrets: Discover the Little Known Secrets to Writing Hypnotic Headlines That'll Put Your Readers In A Buying Trance

Hope this helps

would like to go with number 4!!!1

Now I like number 2